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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Here's some of Cortellesso's advice to other restaurant and bar operators on effective merch selections, brand alignment, staff engagement, collabs, promotion, and more.

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Social Media for Restaurants: 20 Effective Strategies To Boost Your Social Presence Online

7 Shifts

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

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How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Top photo: El Sapo Bar – Image courtesy of Grits and Grids. Your Website.

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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Alcoholic beverages, in particular, can have an enormous impact on guest checks, especially for bar and grill and more upscale restaurants. The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. restaurants, bars, clubs, etc.),

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Check out this example from Barcelona Wine Bar for inspiration. Include essential pages like "Menu," "About Us," "Contact," "Reserve," and "Order Now" in the navigation bar. Social media is a great place to engage with customers. This method is mobile-friendly and makes your menu easily searchable.

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7 key restaurant revenue streams to prioritize in 2024

7 Shifts

For example, you can take orders from your social media profiles, like Facebook and Instagram, using a form or direct message. Promote your catering services on social media and through word-of-mouth to attract more clients and boost their overall revenue. and 15% of the total bill.

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Alison Roman, Bon Appétit, and the Global Pantry Problem

EATER

It stemmed from a recent interview that Roman gave in which she criticized both minimalism icon Marie Kondo and cookbook author Chrissy Teigen for peddling branded merchandise, implying that they were sellouts — while discussing her own “capsule collection” of cooking tools, no less. Because the aesthetics of food media are indeed white.