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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Too high, and youll drive customers away.

Pricing 195
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ARE INDEPENDENT RESTAURANTS PRICING THEMSELVES OUT OF THE MARKET?

Culinary Cues

From my experience, it is difficult to experience a dinner for two in a moderate full-service, independent restaurant for less than $120 without gratuity. Look at the cost of raw materials required to produce those items and ask a simple question: “Can we afford to sell these items and will people pay the price we need to charge?”

Pricing 415
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CHEFS – SIMPLE AT A DIFFERENT LEVEL

Culinary Cues

Wine lists that resemble an encyclopedia of the wine making craft are just the price of admission. The price they pay is a lack of balance in their lives, relentless stress, and always concerns about when their star will lose its shine. Leave your customers speechless and your employees beaming with pride.

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THE LINE IN THE SAND WITH RESTAURANT PRICING

Culinary Cues

We deal with highly perishable goods, unpredictable customer behavior, swinging door staffing, and constantly escalating cost of goods. Restaurants get hit from all angles so when there is a chance to push the envelope on pricing – many do. How do we continue to market wines at $20 a glass or cocktails in the same price category?

Pricing 442
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Average Restaurant Profit Margins: What They Are And How to Improve Yours

ChowNow

When you decided to open a restaurant, you probably didnt picture yourself glued to spreadsheets or tracking the price of eggs, but keeping an eye on the numbers is how you stay open year after year. This gives you a sense of how effective your menu pricing is. Why are restaurant profit margins so thin?

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10 KPIs for Online Food Delivery Every Restaurant Needs

ChowNow

These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. This might seem like a small detail, but it plays a big role in the overall delivery experience and significantly impacts customer experience. What Impacts Order Volume?

Delivery 195
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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. In this article, you will learn: How to define your restaurants target market to guide your business decisions. Key customer factors that influence dining preferences, from demographics to behavior.

Marketing 195