Perkins and Huddle House aim for revivals with boba, smash burgers and drive-thrus
Restaurant Business
JUNE 11, 2025
And, like the rest of family dining, they have been losing customers. When we spoke to younger customers, we found that Perkins is just not as relevant,” said Ascent CEO James O’Reilly, who joined the company in 2023. It still features the chain’s signature bakery case, where customers can buy pies, cookies and other treats.
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