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In this article, we delve into five key ways that you should be using your POS data to forecast holiday demand for your restaurant. Analyze Previous Holiday Sales Data Past sales data is invaluable when it comes to planning the upcoming season.
Running a restaurant isn’t just about crafting the perfect plate or creating an unforgettable experience for your guests, it’s about making money. The reality is, these vendors make a healthy profit off every sale, and many are willing to negotiate if you know how to play the game. That’s a different story.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients.
It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. If you want to escape the guesswork and increase your monthly profits, you need to use menu engineeringit blends psychology, data, and clever design to help you sell more of your most profitable items.
These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
billion transactions and $67 billion in sales in 2024. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience.
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. High-end restaurants can charge more for the experience, leaving wiggle room for a higher food cost percentage.
A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. For example: Lets say your restaurant made $100,000 in total sales last month. What Are Restaurant Profit Margins?
Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Not all restaurant KPIs measure the same thingsome help you protect your bottom line, while others can improve your operations efficiency or improve guest experience.
With cryptocurrency, Landry’s diners will be able to earn one point for every dollar they spend. Once they earn 250 points, they are rewarded with $25 in bitcoin. Rather than restricting loyalty points to one restaurant, restaurant groups could allow for shared earning and reward opportunities across brands.
Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. Using that data can help you answer questions like: Are we pricing our bestsellers too low or overpricing items customers arent buying? What do repeat orders say about our customer preferences?
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.
In this article, you will learn: How a centralized delivery system eliminates the chaos of managing multiple platforms. What should be a reassuring sightscreens full of customer ordersis actually a logistical nightmare. These small errors add up, leading to unhappy customers, negative reviews, and wasted food costs.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.
When delivery app orders sync with your point of sale, youre not just saving timeyoure improving order accuracy, speeding up the process, and getting cleaner reporting. In this article, well explain how both types of integration work, weigh the pros and cons, and help you decide which approach makes the most sense for your restaurant.
Additionally, restaurants will experience a significant shift in technology and customer service. In addition to improving ventilation, upgrading air filters with higher rated Minimum Efficiency Reporting Value (MERV) 13 filters is a good starting point. Architectural Considerations in HVAC.
In almost every conversation I have with other industry professionals, someone will say “before COVID… ” or “since COVID… ” As a matter of fact, in many of my articles I make the same comparison. I’ll make this connection for you later in this article. This is a trend I hope will go away.
And operators who don’t have one at all are missing out on a huge opportunity to tell their restaurant’s story, connect with new customers, and distinguish themselves from other restaurants in their area. Think of it as a handshake with potential new customers, a moment to say, “Here’s who we are, what we serve, and why it matters to us.”
One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue. In this article: How to calculate your profit margin for your bar What is the average profit margin for bars? Next, divide that cost by the total sales revenue from your drinks. This final number is your net profit.
In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience. Increased Emphasis on Online Ordering. The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. You own it, it costs very little to maintain, and its a direct link to your customers any time youd like to reach themno complicated algorithms or third-party platforms getting in the way.
Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. If customers have to hunt for it, they might not bother.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.
Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
This trend is primarily driven by advancements in point of sale (POS) systems and the availability of white label, plug-and-play online ordering systems. This article explores how QSRs can harness the power of technology to enhance operations, deliver more engaging experiences, reduce costs and increase profitability.
Technology has permeated the quick serve restaurant industry and job functions – from point of sale (POS) to complying with food safety standards. The hi-tech workforce has expanded into factories, warehouses, ecommerce delivery fleets, and this article’s focus: quick serve restaurants.
When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Encouraging repeat visits from loyal customers? Or bring in a wave of new customers who havent tried your place yet?
Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.
A great dining experience starts long before someone walks through your door. Nearly every customer journey begins with a search on Google, then a scroll through several restaurant websites before something catches their eye. Increase Direct Online Sales Your online ordering should be easy to find and use on your website.
This is great news for restaurants, but they should also be prepared for an influx of customers coming with their most special guests, and expecting nothing but a prime customerexperience that will pamper their mothers. One notable development is the prevalence of QR codes. A recent Paysafe study with 200 U.S.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform.
The benefits of AI for restaurants are undeniable from automation, to real-time control and information analysis, to improved customer service. In this article, I’ll share the areas where AI is best suited to improve your restaurant business, what the limitations are and how restaurants can leverage alternatives to drive revenue, today.
Not only is it a critical sales tool for the franchisor, but it also gives a prospective franchisee vital insight into the franchise opportunity and help them make an informed decision to invest. This article explores some considerations for updating three key sections of your FDD this season and why franchisors should focus on them.
Participants in MyChange with SaverLife receive access to the national SaverLife platform and the opportunity to participate in national savings challenges, access financial education articles, engage in forums and accumulate redeemable points for a chance to win prizes. “We are very excited about our partnership with SaverLife.
HACCP (Hazard Analysis and Critical Control Point) food safety regulations. HACCP (Hazard Analysis and Critical Control Point) food safety regulations. This is not only important for the safety of your employees and customers but also for your bottom line in the form of limiting liability. How to prevent cross-contamination.
From my experience, it is difficult to experience a dinner for two in a moderate full-service, independent restaurant for less than $120 without gratuity. Recent data published by USA Today suggests that the average upper middle-class couple spends around $200 per week on groceries. That’s 21 meals for two people over seven days.
AI-driven technologies have been introduced in this sector after having carefully examined the customer behavior and their expectations over the years. According to an article by BBC, McDonald's is investing in an Artificial Intelligence start-up to help serve data-driven meal choices. Robotic Automation?
The food was, of course excellent, but more importantly reflective of the region and its history and the experiences of the chef. The food was, of course excellent, but more importantly reflective of the region and its history and the experiences of the chef. I have very fond memories of walking the streets of St. That was it!
In this article, youll learn: How menu management software streamlines menu updates and eliminates manual errors Why outdated or inconsistent menus can impact customer satisfaction and revenue Key features to look for when choosing the right software for your restaurant Lets explore why every restaurant needs menu management software.
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