EATER

OCTOBER 21, 2024

And this was on top of general griping about his restaurant’s high prices compared to other Asian restaurants in the San Gabriel Valley, says Yang. Preparing customers for higher prices requires initiating an explicit conversation the customer usually won’t start. We had been at $2.50 a piece, and now we’re up to around $2.65.

Sustainability 328

Sustainability Sourcing Consumer Goods Seasonal Menu 328

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Value is about more than price—it’s about the quality of the food, the atmosphere, and the service.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

AUGUST 18, 2020

We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business.

Marketing 493

Marketing Front of House Back of House Food Truck 493

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 481

Advertising Social Media Point of Sale Supplies 481

Modern Restaurant Management

FEBRUARY 1, 2023

When deciding where to recruit restaurant workers online, many job platforms promise to plaster your jobs across the Web for a fixed price. The key here is in understanding the two types of advertising – traditional v. Programmatic job advertising takes a profile-driven data approach. Positioning is key to job advertising.

Hiring 474

Hiring 2023 Advertising Recruiting 474

EATER

DECEMBER 20, 2024

In just the last couple of years, the country has tallied one of the worlds highest inflation rates, and a new far-right governments attempts to rein in price increases in 2024 triggered a recession and surging poverty. As of late November, that price was at 25,000 pesos, or about $22, up from 9,000 a year prior.)

Point of Sale 276

Point of Sale Merchandise Seasonal Menu Pricing 276

Modern Restaurant Management

FEBRUARY 14, 2022

Menu and Price Points. This includes places that may be a price point above or below yours. Closely related to the menu and price point is the quality of food your competitors are serving. If they are charging high prices for mediocre food, your restaurant could charge higher prices for better. Food Quality.

Transportation 575

Transportation Social Media Menu Pricing 575

Modern Restaurant Management

OCTOBER 12, 2022

Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Print flyer advertising the party to hang in-house and at various spots around town. Either way, don’t forget to advertise about your party partnership.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

DECEMBER 8, 2020

Advertising. A bigger investment in advertising, however, can save a lot of time, since you can test ads with various messages, visuals, locations, and audiences with specificity. Nearly all social media tools have some sort of paid advertising component. It’s important to choose the right medium for your marketing goals.

Social Media 520

Social Media Advertising Customer Service Article 520

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Today the challenge has become making the case for advertisers on CTV. Why emotion?

Loyalty Program 473

Loyalty Program Advertising Point of Sale Customer Service 473

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Online Ordering 539

Online Ordering Social Media Coupons Advertising 539

Modern Restaurant Management

DECEMBER 3, 2024

The demand for earlier reservations provides restaurants the opportunity to get creative when it comes to driving traffic for second and third seating’s with memorable experiences, dynamic pricing, or late-night specials. Restaurants have an opportunity to offer premium, value-add experiences that justify higher price points.

Reservations 221

Reservations Book Customer Experience Dine-in 221

Modern Restaurant Management

JANUARY 9, 2024

Restaurants trying to attract price conscious diners should make sure that their menus carry several low-cost, higher margin staples that can be sold at reasonable prices. Consider reducing the size and price of certain staples and then offering a “super-sized” portion for a higher price.

Employee Relations 484

Employee Relations Small Business Advertising Customer Experience 484

Modern Restaurant Management

JANUARY 26, 2022

In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. To determine this number, look at how much your average customer would spend and increase the price. Think about how you’ll want to advertise on social media and in print, such as with flyers or table tents.

Social Media 563

Social Media Seasonal Menu Advertising Events 563

Modern Restaurant Management

NOVEMBER 8, 2023

At the same time, producers, suppliers and shipping companies have increased their prices; rent and energy prices have also continued to go up vis-à-vis the impact of the Ukraine-Russia conflict. Often, the gap between the kind of guest experiences being advertised is different from the experiences provided.

Recruiting 474

Recruiting Guest Recovery Advertising Food Supply 474

Modern Restaurant Management

JULY 6, 2022

Substantial price hikes on restaurant menus are causing consumers to choose other options aside from eating or taking out, and a ‘tipping point’ is on the horizon where inflation will depress overall demand. By decreasing overall disposable income, inflation erodes consumer purchasing power.

Consumer Goods 493

Consumer Goods Coupons 2022 Loyalty Program 493

Modern Restaurant Management

APRIL 28, 2022

One-fifth of consumers rate menu price as poor. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. This includes one-fifth of diners who are overall eating out less. Millennials, however, are now eating out more than pre-pandemic.

Food Supply 471

Food Supply Magazine Advertising 2022 471

Modern Restaurant Management

MAY 21, 2024

While three in four survey respondents believe restaurant prices are higher, other factors, such as flavor, outweigh price when ordering specialty beverages, particularly in the full-service segment. During a time of increased price sensitivity, beverages create an opportunity to increase the total check.

Beverage 493

Beverage Fast Casual Seasonal Menu Fine Dining 493

Restaurant Business

JUNE 11, 2025

The convenience-retailing giant on Wednesday announced a Craveables Value Menu, pitting it in head-to-head competition with fast-food chains also looking to win consumers over with low prices. The move comes as consumers continue to limit their visits to restaurants and rein in their basket sizes amid elevated prices.

Fast Casual 155

Fast Casual Cash Management Leadership Retail 155

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

Modern Restaurant Management

FEBRUARY 18, 2025

Build Social Media Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. By the end of the first day, we had three full price offers. You need to have a long-standing social media presence. We decided it was time.

Social Media 432

Social Media Book Back of House Take-out 432

Modern Restaurant Management

MAY 30, 2025

The primary focus of the websites is having what you need, at a good price. They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements. In many cases, they’ve basically taken people out of the equation almost entirely.

Customer Experience 251

Customer Experience Customer Service Social Media Email Marketing 251

Modern Restaurant Management

OCTOBER 22, 2021

Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. You can tailor certain ads related to time-specific deals you might be offering, such as meat-free Mondays, half-price burger Wednesdays, or happy hour Fridays. Don't sell yourself short on this. I know it's stating the obvious.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

NOVEMBER 24, 2020

Explore areas where you can purchase supplies in bulk to cut long-term costs, consider raising prices where it makes sense, and work to improve discounts and payment terms with your suppliers. It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 11, 2021

The company discovered that bad actors are advertising their services on Telegram forums in order to purchase food and beverage orders at a reduced price, using stolen payment information on behalf of customers.

Delivery 474

Delivery Food Safety Online Ordering Food Supply 474

Indoor Media

JULY 18, 2020

Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. What is in-store advertising? The lesson learned?

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. To do so, they must evaluate how value can be derived outside of price point.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

MARCH 30, 2022

83 percent of marketing departments automate social media posting, 75 percent automate email marketing, 58 percent automate social media advertising, and 36 percent automate social media engagement. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

EATER

MARCH 21, 2022

District of Columbia Attorney General Karl Racine is suing Grubhub for deceptive business practices, saying its food delivery app covertly inflates prices for diners who order through it. Grubhub charged hidden fees and used bait-and-switch advertising tactics — which are illegal.”. Grubhub has not misrepresented its fees,” it says.

Pricing 246

Pricing Customer Service Online Ordering Restaurant Law 246

Indoor Media

AUGUST 8, 2020

Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. Dollars off, flat price, combined with other services. A regularly priced $40 oil change with a 35% margin equals $14 in profit for your auto repair shop on each oil change. Flat Price.

Coupons 158

Coupons Advertising Customer Service Point of Sale 158

Modern Restaurant Management

JUNE 9, 2023

Paying attention to pricing and menu design is also crucial as restaurants need to gauge what their customers order and the appropriate prices they will pay for these dishes. Any compromise on these lines will lead to customer disappointment and loss of business.

License 408

License Document Hiring Fine Dining 408

Restaurant Business

JUNE 6, 2025

It is in California The Bottom Line: Data from Technomic’s Price Pulse shows that the average price for a medium Big Mac meal in California is about the same as the price for a Big Smasher on Chili’s 3-for-Me menu. Premium Financing Is Chilis as cheap as McDonalds?

Fast Casual 140

Fast Casual Leadership 2025 2024 140

Modern Restaurant Management

APRIL 9, 2025

In a franchise system, you can also leverage better pricing as part of the whole system compared to operating a single location. Marketing: We offer local and national advertising support to promote individual franchise locations, as well as management of the Pancheros loyalty program that each location is a part of.

Franchise 221

Franchise Franchising Loyalty Program Training 221

ChowNow

MARCH 7, 2025

The more you understand your customers, the better you can fine-tune your marketing and pricing strategies. You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. Lets break down the key benefits of leveraging your restaurants customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

APRIL 4, 2025

It also gives you more freedom to price your menu the way you want. Many restaurants bump up prices on third-party platforms to offset fees, which can frustrate customers. That kind of personalization feels less like advertising and more like hospitalityand thats what keeps guests coming back.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

OCTOBER 16, 2023

Nearly a third of restaurants (29 percent) are considering raising prices. However, 88 percent of consumers say they’d understand if their favorite local business raised its prices due to inflation and rising costs of goods.

Fast Casual 531

Fast Casual Fine Dining 2023 Consumer Goods 531