7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Operations 353

Operations Management Management Mobile Ordering 353

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? But on the other hand, just like with any type of advertising there are associated costs. Advantages of Restaurant Coupon Marketing. That’s right.

Coupons 78

Coupons Advertising Email Marketing Seating 78

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 164

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 164

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 420

Marketing 2020 SEO Loyalty Program 420

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Indoor Media

OCTOBER 17, 2017

However, Groupon and coupon advertising are not the same. Understanding the differences between Groupon and coupon advertising will help you decide which is best for you. Groupon and other deal sites generally advertise offers from clients to their customers through email marketing. How Each Works.

Coupons 78

Coupons Advertising Tip Distribution Email Marketing 78

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improving customer service.

Front of House 178

Front of House Social Media Email Marketing Point of Sale 178

Modern Restaurant Management

JUNE 29, 2021

Develop a Seasonal Digital Marketing Campaign. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media.

Social Media 208

Social Media SEO Email Marketing Seasonal Menu 208

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. They’re drawn to the idea that they’re receiving high-quality food at a reasonable price.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. Include hours of operation, location, map, and contact information (phone number and email). Vital restaurant information.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website?

Marketing 52

Marketing Social Media Mobile Ordering SEO 52

Indoor Media

SEPTEMBER 23, 2020

Power found that 42% of customers prefer live chat to email or social media when contacting a company. Looking for advertising programs that you can put on auto-pilot? Talk to an IndoorMedia Advertising Consultant today to learn more about our profitable, proven local advertising. Check out this chatbot from CarMechanic.

Website Management 148

Website Management Email Marketing Advertising Customer Service 148

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Focus POS

OCTOBER 1, 2020

They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. For restaurants, loyalty programs are a wonderful way to collect data on customers’ ordering preferences, helping you target your marketing efforts to your proper audiences.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

SpotOn

MARCH 18, 2024

On the other side of the dining spectrum, there are restaurants with menus that offer an entire meal at a set price, also known as the prix fixe menu. The prix fixe menu is ideal for guests seeking to indulge in a larger meal for a higher price. The prix fixe menu doesn't only need to serve French food.

Menu 98

Menu Dietary Restrictions Fine Dining Seasonal Menu 98

7 Shifts

JANUARY 31, 2023

You might also consider adding lower-priced wine selections as well so that customers don't have to choose between splurging on a bottle of champagne. This is the perfect time to build an email list as well so you can promote other offers in the future. And don’t forget about advertising your special menu items!

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Indoor Media

MAY 3, 2021

Your branding shapes all of your marketing efforts, and it’s important to select campaigns that sync up with the message you’re trying to tell. Campaigns and Promotions When it comes to good restaurant marketing, nothing beats a promotion. Moreover, they’ll devalue your brand.

Coupons 78

Coupons Advertising Loyalty Program Social Media 78

Sling

JUNE 19, 2023

You’ll experience firsthand what it takes to keep a bar going and gain valuable experience in basic business practices, like: Customer service Employee development Marketing Payroll Inventory Scheduling Becoming a better manager You can then transfer the lessons you learn working for someone else to your own unique venture.

Bar 78

Bar Employee Relations Equipment Advertising 78

Indoor Media

JANUARY 4, 2021

Many salons and other local businesses have had to get more creative with how they advertise, facilitate customer interactions, and keep regulars coming back through their doors. Combine this with social media, email newsletters, and even texting, and you’re sure to get more customers back inside.

Book 78

Book Advertising Website Management Email Marketing 78

Indoor Media

JULY 22, 2020

For instance, whether your staff was friendly, if you finished on time, or if they thought your prices were fair. Print marketing materials like business cards and brochures that display Yelp as your preferred site for online reviews. Insert a link to Yelp in your business emails as part of your email signature.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Indoor Media

DECEMBER 30, 2020

This pandemic has led many salons to get creative with their advertising. From highlighting their best work to curating a confident social media presence, beauty insiders are often leading the way in smart, trendy advertising. More often than not, local businesses turn to coupon advertising, and salons are no different.

Coupons 78

Coupons Advertising Social Media Customer Service 78

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Indoor Media

JUNE 7, 2021

Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. Always remember that any business marketing strategy must involve multiple customer acquisition streams. Yelp has an advertising platform you can use within the platform.

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 226

Marketing Food Safety Social Media Small Business 226

Indoor Media

JANUARY 6, 2021

Moreover, even if another dry cleaner is a mile or two closer to a customer, if they don’t have a website, the customer won’t be able to get a sense of pricing and may opt for an option that is farther away but clearly laid out online. Maybe you want to run a half-price winter-coat cleaning in the middle of summer for returning customers.

Advertising 78

Advertising Coupons Email Marketing Point of Sale 78

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

ChowNow

JANUARY 6, 2021

Make sure your online ordering partner follows a more sustainable pricing model, like a flat monthly fee , so you keep your profits. Customer information, including names, email addresses, and order history, is essential for both customer retention and acquisition. How to: Find the Best Online Ordering System for Your Restaurant.

2021 148

2021 Mobile Ordering Online Ordering Download 148

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Indoor Media

SEPTEMBER 22, 2017

You may get help from the co-op for marketing and advertising. But those marketing efforts drive new customers to every location within your franchise, not just yours. And it’s not often that you have a good email database of customers who have come into your fast food restaurant. Off-Peak Pricing.

Coupons 78

Coupons Food Advertising Franchise 78

Open for Business

NOVEMBER 21, 2022

If you run a steakhouse and launch a burger ghost kitchen at a much lower price point you are now serving a whole new type of guest. It’s definitely something you should consider as you think about the kind of food you want to offer and set the prices. Write a marketing plan. These fees can climb to 30%. Pick a concept.

Social Media 78

Social Media Email Marketing Food Truck License 78