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DoorDash acquires tech firm Symbiosys to supercharge its advertising business

Restaurant Business

Photo: Shutterstock DoorDash is doubling down on its advertising business. Symbiosys will allow DoorDash to place ads for restaurants outside of its app—on Google, social media and websites—for the first time. Launched in 2022, it is the fastest-growing retail media network in history, according to the company.

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‘Coming to Your Restaurant Should be in Everyone’s Feed.’

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. I’ve also taken surveys on social media and asked people what they wanted to see and eat. Social media is key when promoting your restaurant.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.

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Game Changing News for Brands’ Media Mix

Modern Restaurant Management

Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than social media-first audiences.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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DoorDash completes acquisition of reservations platform SevenRooms

Restaurant Business

That deal will allow restaurants to place ads outside of DoorDash, on Google, social media and other websites. The announcement comes just two days after DoorDash announced the purchase of ad tech startup Symbiosys for $175 million.

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Social Media Marketing – How to Successfully Promote your Restaurant

Goliath Consulting

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. Build your social media presence.