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Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. By Heather Lalley on Jun. 17, 2025 Facebook Twitter LinkedIn Convenience-store pizza edged out chain pizza in a survey of consumer taste preferences.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Similarly, tracking buying trends allows you to reduce food waste by ordering only what you needsaving money while ensuring you always have the right ingredients on hand.
Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Drive repeat business through loyaltyprograms, email campaigns, and promotions. Regularly review your performance data to cut waste and shift funds to whats actually working.
By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising.
Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyaltyprograms, and special incentives to make each diner feel appreciated and understood.
Furthermore, it also improves food safety and minimizes waste; moreover, it will contribute directly to your bottom line, which has seen participation from Walmart and Nestle. After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Innovative Loyalty Schemes. Lower fees per transaction.
Use data from your POS system, online ordering platform, or loyaltyprogram to divide your customers based on factors like their dining frequency, preferences, or location. Blog about food to boost your restaurant’s online visibility Don’t waste your website’s potential by just posting your menu or event updates.
Restaurants, retailers and airlines have been using loyaltyprograms to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyaltyprograms have become indispensable marketing tools.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Reach a wider audience with online advertising. Study your competition. Menu design and engineering.
In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.
Seeing a restaurant on Facebook is reportedly just as effective as hearing about it in a commercial or an advertisement on tv/radio. At the same time, restaurants should reimagine their loyalty engagement strategies and expand the ways in which consumers can earn rewards. Paytronix Systems, Inc., A census-balanced panel of 2,072 U.S.
We expect restaurants to place more emphasis on these things given increased competition in the space as operators aim to increase brand loyalty both internally and externally. Circular supply chains are greener and more sustainable, and can decrease companies’ costs, reduce price volatility, and reduce waste.
We’re going to see companies come to market with the ability to tap into their security systems and use facial recognition and audio, enabling them to: Identify customers and attach them to loyaltyprograms. This is already creating major shifts in customer discovery, loyalty, and relationship. Reduce theft.
This way, you reduce food waste and generate revenue from products that would otherwise go unused. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit. This is why 67% of restaurants have a loyaltyprogram like punch cards or a digital rewards system.
By closely monitoring and optimizing this percentage, restaurants can better manage their inventory, minimize waste, and lower their overall expenses, ultimately maximizing cost reduction. Yield Percentage: Calculate the yield percentage to account for any waste or shrinkage during cooking. Food cost control is crucial.
Timer is an easy to use application to create timers for any activity that requires time tracking from cooked and cooled food, to non-food items that require tracking such as routine cleaning and waste removal. ” The platform includes tools like email marketing, coupons, and a loyaltyprogram that are built-in and ready to go.
Del Taco was recognized for adding multiple Beyond Meat items to its menu in 2019 and for heavily advertising these offerings to meat-lovers, vegetarians, and vegans alike. Copper Branchofficially launched its new Cauliflower Crust Flatbread program. PCRM also helps hospitals with implementation of new plant-based menu items.
A recognizable brand builds familiarity, and with familiarity comes loyalty. Experts estimate that consumers are confronted with between 4,000 and 10,000 advertisements every day. Or advertising. When operations are streamlined, you can minimize waste, lower costs, and maximize productivity. Wasted ingredients?
Getting a gift card to a restaurant can take the pressure off that diner knowing that they can try a new restaurant and they will not have wasted their own money if they don’t like it. Not only do you get immediate cash flow, but it is a great way for your customers to advertise your restaurant for you, bringing in new customers.
You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyaltyprogram. More accurate forecasts result in less food waste, more accurate labor costs, and an overall better guest experience. Get a Demo 6. Apple | Android 12.
You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyaltyprogram. More accurate forecasts result in less food waste, more accurate labor costs, and an overall better guest experience. Get a Demo 6. Apple | Android 12.
Marketers who already had a text messaging programs in place discovered that consumers actually opened their texts and messages got through (In fact, 97 percent of the time!). With our analytics and insights from our restaurant clients, we’ve seen first-hand the value of reducing and simplifying the menu to limit waste and save costs.
Another option is to look into government programs that might offer financial assistance for small businesses. Without a plan, it's easy to spend too much or too little on marketing, and to waste time and money on campaigns that don't work. Recommended Reading: 22 Advertising Ideas Driving Guests To Tables 14.
You can decide on price, location, and advertising by researching the profitability and popularity of each menu item. To boost sales, concentrate on emphasizing and selectively advertising high-margin goods. To encourage team loyalty and motivation, provide chances for skill development and career growth.
Aggressive marketing with loyaltyprograms and limited-time offers drives customer traffic and increases sales. This involves sourcing wholesale ingredients, reducing waste, and adjusting menu prices as needed. Manage Inventory and Food Waste Inventory management is crucial for optimizing restaurant profit margins.
Additionally, simplifying the menu to focus on high-performing dishes can reduce kitchen complexity and waste. This involves meticulous inventory management to prevent overordering and minimize waste. If certain dishes consistently result in leftovers, reducing the portion size can reduce food costs and waste.
As more technology systems enter the market, many are advertising restaurant reporting and analytics. Accurate restaurant inventory management is the key to reducing food waste, and inventory is informed by data. Finally, with the right data, you can start to pinpoint areas of food loss by spotting food waste anomalies in your numbers.
Perhaps the most crucial way to keep this cost low is to make sure you, your chef, and other kitchen employees waste as little food as possible. You must ensure that you and your employees are doing everything possible to avoid food waste; not only is food waste terrible for the environment, but it’s also bad for your bottom line.
An accurate inventory management system can not only help you track your restaurant food costs, but also highlight areas of food waste or inefficiencies that you can adjust for lower overall food costs. Marketing promotes and sells what your restaurant has to offer, and it includes both your restaurant branding and advertising.
Building a customer retention program is important for improving the lifetime value of current customers, which can make up a large portion of your restaurant’s revenue. And as an added bonus, customer loyalty helps bring in new customers since happy customers are more likely to recommend your product or service to others.
If you’ve ever been in an advertising meeting, the team probably identified a “ buyer persona.” By researching your current consumers and audience, you can amass a description of the average customer, which can help you hone where to advertise and how to reach them. It can ensure you hit the right consumer base.
Automating tools like recipe costing, or using software like smart prep to reduce waste, can help streamline the business and adapt to food cost fluctuations. Tracking food waste trend reports, production stats, and recipe cost by location or time period can help identify inconsistencies. Accurately tracking business intelligence.
Marketing and advertising are fundamental for growth, but restaurants tend to keep these costs to about 3-6% of total sales. Use inventory management software to track usage and reduce waste. A data-driven approach can significantly reduce food waste and overordering. Try to keep labor costs between 25-35% of total sales.
In the age of data sharing, social media, and custom apps, the fish-bowl business card giveaway may seem like a waste of your time. 23) Start A Customer LoyaltyProgram. The best way to generate repeat business and forge a bond with your clientele is to start a customer loyaltyprogram. Trust us, it’s not.
Consider investing in signage in your local area or advertising in local publications. If you haven’t yet started a loyaltyprogram, consider implementing one. Reward programs can engage your customers, encouraging them to visit more often and participate in specials.
Independent platforms, such as online ordering platforms, rewards programs, food delivery, and customer relationship management systems (CRM), should work together to offer a seamless experience. loyaltyprograms, and . This information is beneficial for advertising. . for managing phone calls, .
Reduce Food Waste . Reducing food waste across your whole operation can have a considerable influence on your bottom-line revenues. In the kitchen, develop a laser focus on reducing food waste. Create a culture in which food waste is unacceptable. . Online Advertising . LoyaltyProgram .
This means your staff won’t be wasting time running back and forth from a stationary POS terminal on a day when you’ll have plenty of guests. Use marketing strategies such as social media (Facebook and Instagram), restaurant email marketing , your website, direct mail, and paid advertising. The Ultimate Guide to Restaurant Marketing.
If they are placed on tables for self-ordering, they can also serve as additional advertising space to promote menu items and specials, or to provide entertainment (such as a trivia game) for customers waiting on their food to arrive. Fewer errors will eliminate the costs of food and time wasted on wrong orders. Line Busting.
Additionally, simplifying the menu to focus on high-performing dishes can reduce kitchen complexity and waste. This involves meticulous inventory management to prevent overordering and minimize waste. If certain dishes consistently result in leftovers, reducing the portion size can reduce food costs and waste.
In addition, with shifting sales numbers, your menu should allow for a lean inventory that minimizes the opportunities for food waste. Automating tools like recipe costing, or using software like smart prep to reduce waste, can help streamline the business and adapt to food cost fluctuations. Accurately tracking business intelligence.
The fact that your food truck is your primary means of advertisement is true. You can boost your company’s presence by advertising on the side of your truck with an eye-catching display. Investing in flyers may also be useful for advertising on community boards. . Create a loyaltyprogram .
Advertising is the secret to growth for countless businesses. According to expert reports, there is a clear correlation between advertising spending and growth. percent of revenue on advertising grew between 1 to 15 percent, while companies that spent 50.2 Improve Your Marketing Efforts . Companies that spent around 16.5
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