The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Partner with other businesses Local restaurants that partner with nearby businesses can leverage each other's customers, offering promotions or joint events that benefit both parties.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. .

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend.

Marketing 567

Marketing SEO Front of House Website Management 567

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Host a Farewell Event at the Current Location Before closing the doors of your current location, consider hosting a farewell event to thank loyal customers for their support.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. These recurring events give existing customers a reason to come back regularly, and give new customers something to talk about. You get free advertising through someone elses platform, and they get content or value for their audience.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 3, 2024

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments. Host thematic city events. Here, I propose you become an organizer of an event.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

JANUARY 28, 2022

You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. So it's best to use neutral tones and small, supplementary splashes of color to make the main event shine. Next is your company website.

Social Media 528

Social Media Small Business Advertising Food Order 528

ChowNow

FEBRUARY 7, 2025

A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest. Local Events Increases brand visibility within the community and attracts new customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home. Loyalty Program.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Be open to trying alternatives and experimenting. Sensitivity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

AUGUST 8, 2022

After all, an Insider Intelligence and eMarketer report on consumer attitudes towards digital advertising finds ads are considered less intrusive if relevant to their wants or needs. The Wirecard Consumer Incentives Report found that over 90 percent of those surveyed cited loyalty programs as influencing behavior.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

The Rail

MAY 22, 2025

Restaurants that support local organizations, host events, or work with neighboring businesses build real-world goodwill and visibility. Establishing alliances with other companies, such as co-hosting events or running combined offers, increases your profile without compromising your message.

Social Media 130

Social Media Front of House SEO Back of House 130

Modern Restaurant Management

APRIL 26, 2024

“Immediately after the event the team meets to gather feedback and create a recap,” Kurt Pahlitzsch, Vice President of Casual Dining at Doherty Enterprises, franchisee of Chevys, told Modern Restaurant Management (MRM) magazine. “It is now the largest Cinco de Mayo party in the Chevy’s restaurant system.”

Social Media 294

Social Media Food Supply Events Entertainment 294

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. Advertise in-restaurant specials, competitions, and even themed evenings. Collaborate with Influencers. "Organic growth" – what does that mean?

Social Media 335

Social Media Mobile Ordering Online Ordering Influencer 335

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Restaurant Business

JUNE 23, 2025

TikTok influencer Maria Vehera posted a video enjoying one of the Middle Eastern confections over a year ago that eventually garnered 125 million views. She plays up the ASMR appeal of the different textures—crunchy, creamy and silky—as she bites into the bar.

Bar 165

Bar Fast Casual Leadership Back of House 165

The Rail

APRIL 4, 2023

Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. In 2023, the projected spending for social platform advertising for restaurants is over twenty-eight billion dollars. Wherever your ideal market can be found is where you should be advertising your restaurant.

Social Media 264

Social Media Front of House Advertising 2022 264

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. One restaurant marketing tip is to find micro-influencers in your restaurant location, and host a micro-influencer free dinner party where you invite those with 2K+ followers for a night of fun and free food in your restaurant.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

EATER

JUNE 27, 2024

Last year, they launched the Big Queer Food Fest , a series of dinners and chef collaborations centering queer chefs and food producers, leading up to a multi-day event in May 2025. What made you realize an event like this was needed, and possible, on this scale? CH : As queer people, we see our influence in art and fashion and music.

Food 293

Food Events 2025 Influencer 293

Social Hospitality: Restaurants

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. High Days and Holidays If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. Then engage with them.

Marketing 195

Marketing Social Media Advertising Influencer 195

Goliath Consulting

SEPTEMBER 7, 2023

Beyond basic information, include detailed menus, daily specials, and an events calendar. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic. Opt for micro-influencers as they often have a more engaged local following. Collecting and responding to reviews.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 18, 2020

Times have certainly changed for the everyday restaurant owner as hyper-connectivity and busy lifestyles continue to influence consumer behavior and where society eats. Restaurants will now need to juggle multiple alternative revenue paths: CPG development, dark kitchens, pop ups, events and more.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. Try to look at your competition to identify what community bloggers, influencers, or leaders they’ve paired up with in the past. Locals Only.

Advertising 148

Advertising Small Business Coupons Customer Service 148

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. This allows them to adjust their plans, especially if they were preparing to celebrate an event or corporate function at your establishment.

Loyalty Program 219

Loyalty Program Customer Service Social Media Coupons 219

EATER

NOVEMBER 5, 2024

Ritchie was invited on Martha’s podcast last year, appeared as a guest on her show in 2010, and has attended numerous events she’s held like the Great American Tag Sale in 2022. The idea of creating my own online presence to celebrate Martha’s talent and influence came from a conversation with John Small, the creator of SaveMartha.com.

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2001 Magazine 2010 2006 144

Indoor Media

APRIL 15, 2021

Today, many business owners focus on social media advertising for the wrong reasons. If you focus too much of your energy on attracting influencers three states away, you may miss out on the folks and families in your neighborhood. Where you can, make sure to adopt smart, local advertising.

Small Business 88

Small Business Advertising Loyalty Program Sports 88

Indoor Media

MAY 17, 2021

Recently, thousands of companies replaced their large in-person parties and conferences with virtual events. While many hope to move back to hosting regular events soon, the truth is that virtual events are a format that is here to stay. Then, if the responses flood in, you know you’ve got an audience for your event.

Small Business 78

Small Business Events Advertising Social Media 78

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. However, setting up a food truck requires a huge investment and elaborate planning.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Restaurant Engine

OCTOBER 16, 2024

. #1: Invite Influencers In today’s digital world, you want to take advantage of local social media influencers and food bloggers with large audiences. While you may have to pay these influencers or at least compensate them with free meals, you’ll find it’s well worth it to have them advocating for your restaurant.

Marketing 52

Marketing Social Media Advertising Influencer 52

Indoor Media

OCTOBER 19, 2017

And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising is a broad term that involves many activities, including marketing, promotions, public relations, and online efforts. Think again. Build Your Online Presence.

Small Business 78

Small Business Advertising Social Media Coupons 78

EATER

SEPTEMBER 29, 2023

Hy’s Steakhouse Hy Aisenstat with his show jumping horse at the Spruce Meadows grand prix event, which he sponsored. In the 1970s, the menus cross-pollinated; a Canadian menu from the time advertised grilled mahimahi as a “superb Hawaiian fish, treasured by gourmets the world over.” Hy’s Steakhouse Hy Aisenstat. Hy’s Steakhouse.

Back of House 318

Back of House Fine Dining 2011 Dine-in 318

Modern Restaurant Management

DECEMBER 28, 2023

Growth of specific terms in job listings on restaurant websites: 386 percent increase in “PTO” 175 percent increase in “paid vacation” 100 percent increase in “health care” 53 percent increase in “mental health” Looking ahead to 2024, more restaurants will start to advertise as great places to work.

2024 474

2024 2023 Food Order 2013 474

7 Shifts

JUNE 1, 2022

With so many different events on the horizon, you'll need to plan accordingly. Here are some of the most noteworthy restaurant conferences and events to attend, as well as some information to help you decide which ones are the best for improving your restaurant business. Ideal Attendee: Restaurant Group Owners and Executives.

2022 195

2022 Fast Casual Website Management Workshop 195