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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. The Brand-Building Benefits of Advertising.

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Three Ways for Restaurants to Boost Digital Customer Experiences Now

Modern Restaurant Management

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

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Achieving Your Best Digital Customer Experience During COVID-19

Modern Restaurant Management

As the COVID-19 pandemic continues to affect the ways we live, work and dine, the restaurant industry has been experimenting with different ways to adapt and continue serving customers who cherish dining experiences. Digital engagements with customers are going to remain the norm long after the COVID-19 pandemic.

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Let’s take the guesswork out of starting your food business and set your establishment up for success.

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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. Why Is Humanization So Important to a User’s Experience? Take Amazon, for example. The reality is, the type of business you operate has a larger bearing here.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. The question now becomes – how to make sense of that data and use it to elevate the dining experience. The restaurant sector is poised for a seismic shift as AI integration takes center stage. Data, Data, Data.

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Olive Garden sales surge on delivery and free take-home meals

Restaurant Business

Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% Photo: Shutterstock Delivery and a take-home meal deal drove a lot more customers to Olive Garden this spring. . By Joe Guszkowski on Jun.

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