Modern Restaurant Management

NOVEMBER 3, 2022

Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

MARCH 17, 2021

Attracting customers into your restaurant starts with their ability to easily identify and find your business. Consider this to be your first impression on any new customers — what do we want them to see? Presenting the message to the customer from a variety of angles and putting an emphasis on visibility can be key.

Outdoor 493

Outdoor Point of Sale Design Customer Experience 493

Modern Restaurant Management

FEBRUARY 2, 2023

While there is a satisfactory level of comfort for patrons to return to in-person dining experiences, businesses should consider the dining experience as a whole – people crave togetherness in their social settings now more than ever. Businesses that create interactive experiences for patrons attract and retain customers.

Fine Dining 474

Fine Dining Customer Experience Events Seasonal Menu 474

Modern Restaurant Management

MARCH 27, 2024

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. To further reinforce the importance of search, Google recently shared that one in two restaurant visits is digitally influenced during their presentation at MUFSO 2019.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

FEBRUARY 9, 2024

Yet, there remains one area ripe for innovative change: engaging communication for all stakeholders (and no, I’m not talking about customer-facing menu boards, point-of-purchase advertisements, drive-through displays, or slick commercials). However, most companies’ communication efforts stop there.

Communication 471

Communication Franchise Franchising Leadership 471

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend One: Offering Ready-Made Solutions for Customers In today’s world, restaurant operators face guest attention deficit. A social media presentation is crucial. How can you achieve this?

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post. ORM gives you direct access to customer feedback.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Culinary Cues

JANUARY 3, 2023

How we greet and welcome people into our fold does have an impact on the quality of the product and experience we offer. Customers would like up, sometimes around the block, hoping for a seat in her rather small restaurant where she featured, what we called – blue plate specials. This love is what we call “hospitality”.

Hospitality 467

Hospitality Customer Experience Customer Service Small Business 467

Modern Restaurant Management

APRIL 24, 2020

” will be ever-present. Proper cleaning is the first line of defense when it comes to customer and employee health and will most likely be a key factor in the future success of your restaurant. The lingering question of “what is really clean?” Their perception of clean will be just as important as the cleaning itself.

Front of House 525

Front of House Customer Experience Back of House Dine-in 525

Modern Restaurant Management

JANUARY 6, 2022

The restaurant industry has survived nearly two years of the global pandemic, adapting to ensure they provide the best possible experience for new and returning customers. Customers are craving convenience, now more than ever. When customers order for delivery, they spend an average of $32 per order.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. If you can get your inspired mission across with very few words, then it is more likely that staff and customers will remember it and “buy-in”.

Customer Service 414

Customer Service Social Media Customer Experience Reference 414

Culinary Cues

JANUARY 23, 2021

How you approach profit will determine what your physical plant will look like, the scope of sophistication in your kitchen, who your vendors will be, how many employees you will hire and the depth of their experience, where you advertise and how much you invest in that, your table top appointments, and even your hours of operation.

Point of Sale 450

Point of Sale Front of House Back of House Customer Experience 450

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Every stage of the client's journey should be examined.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

OCTOBER 22, 2024

From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

The Rail

APRIL 14, 2025

Expanding Operational Capacity to Meet Higher Demand When customer demand increases, businesses that do not scale up quickly lose valuable opportunities to competitors. By lowering wait times and hence avoiding service interruptions, capacity increases also help to improve customer satisfaction.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

Restaurant Business

JUNE 11, 2025

And, like the rest of family dining, they have been losing customers. When we spoke to younger customers, we found that Perkins is just not as relevant,” said Ascent CEO James O’Reilly, who joined the company in 2023. It still features the chain’s signature bakery case, where customers can buy pies, cookies and other treats.

Fast Casual 185

Fast Casual Front of House Back of House Leadership 185

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

The Rail

MAY 22, 2025

Tip #1: Creating a Signature Brand Voice that Matches Your Dining Experience The personality of your brand should reflect the experience you provide in-house. Whether you present avant-garde cuisine or rustic comfort food, your brand voice should reflect the essence of your concept.

Social Media 130

Social Media Front of House SEO Back of House 130

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 484

Menu Seasonal Menu Front of House Reference 484

The Rail

FEBRUARY 7, 2025

From sizzling dishes to a vibrant dining atmosphere, video content allows potential customers to experience the restaurants ambiance and imagine the sounds and aromas before the even set foot inside. You can encourage customers to share their dining experiences through videos to amplify your reach and credibility.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

AUGUST 14, 2023

A sophisticated approach to business branding creates an identity and evokes an emotional connection with potential customers. The best restaurant branding ideas encompass the overall experience and perception people have of your restaurant — communicating your values, personality, and unique offerings.

Social Media 419

Social Media Book Customer Experience Design 419

Modern Restaurant Management

DECEMBER 4, 2019

For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside. We look at four great techniques for presenting your restaurant in the best possible light – and some mistakes to avoid along the way. Effective Use of Images and Typography.

Consumer Goods 418

Consumer Goods Front of House Design Customer Experience 418

Modern Restaurant Management

DECEMBER 31, 2024

More than half of those surveyed, 55 percent, said increasing sales is 2025’s top priority, followed by reducing costs and enhancing guest experiences. Customers embraced the protein-packed dairy, transforming trending dishes like cottage cheese toast and flatbreads. Cottage cheese had a social media-fueled renaissance.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

Indoor Media

MARCH 29, 2021

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Repetition . times per week.

Advertising 148

Advertising Front of House Seating Small Business 148

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

7 Shifts

JANUARY 31, 2024

A better description might be a balancing act that presents new and unique challenges every day. This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. Notice a spill that your staff is too in the weeds to address?

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

DECEMBER 27, 2019

Team culture and customer service also suffer. Time spent on hiring is also a productivity suck, as that's time that managers and employees could be spending on other things, like focusing on the business’ growth or the customer experience. When values match, employee satisfaction increases and turnover decreases. Here’s how.

Hiring 360

Hiring Front of House Customer Service Customer Experience 360

Indoor Media

JULY 11, 2020

An unmotivating offer, like 10% off, may not be enough to move customers to switch from their current provider or even be more appealing than your competitor down the street. Obviously, the more potential customers who receive your ad (and actually look at it) plays a huge factor in how many coupons will eventually be redeemed.

Coupons 120

Coupons Advertising Tip Distribution Customer Experience 120

Modern Restaurant Management

DECEMBER 28, 2023

Some customers have the gift of foresight, using DoubleDash to add on recovery (or hair of the dog) essentials from nearby stores. And while our business has evolved over the past decade, so have our customers. The top items paired with ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and Cheese, and Cold Brew!

2024 474

2024 2023 Food Order 2013 474

SpotOn

NOVEMBER 21, 2024

Some people stay home for the holidays, while others look for special experiences. Make the reservation process easier While some people stay home for the holidays, others look for special experiences or want to go out for dinner in larger groups. Grow your customer database The holidays are the perfect time to build your email list.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Modern Restaurant Management

NOVEMBER 2, 2021

We strongly believe that our significant experience in the QSR space, our strong digital focus, our ability to innovate, as well as our proven execution capabilities, will enable Subway to become a dominant player in the region.” “Everstone Group is delighted to be a partner and custodian of Subway in the region.

Franchise 450

Franchise Franchising Leadership Beverage 450

7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. ChowNow ChowNow is a customized online ordering app for restaurants. For newer restaurants hoping to bring in new customers, this app can be an effective way to get found by area visitors and locals alike.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Goliath Consulting

JANUARY 11, 2021

According to Donna Berry, writer for Food Business News, consumers, particularly millennials and Gen Z’ers, are “reaching for no- and low-alcohol options that provide the experience of imbibing but without the possible negative effects…in their quest for balance and health” (5). That opens the door to endless possibilities.

Beverage 348

Beverage 2021 Consumer Goods Sports 348