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As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. Financial stability : Franchisees need a solid financial foundation to cover start-up costs and initial marketing efforts.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.
Loyaltyprograms offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyaltyprograms are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.
Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district.
Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. By Heather Lalley on Jun. 17, 2025 Facebook Twitter LinkedIn Convenience-store pizza edged out chain pizza in a survey of consumer taste preferences.
Traditional pizza chains have long competed on price, because consumers generally have little brand loyalty. It could have been worse: Fast-casual pizza chain sales declined 5%. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. The deals intensify a tradition of value marketing in the pizza business.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in November.
Introduction to Restaurant Referral Programs Launching a restaurant referral program is a fantastic way to boost your business. A restaurant referral program builds strong restaurant customer loyalty, creates excitement around your brand, and significantly increases your restaurant revenue growth.
I launched an internship program where I mentored marketing students in exchange for project help. A few highlights: Scaling a fast-casual restaurant from a single location to 13+ stores across Texas, Louisiana, and Florida in just three years. Sharing your mission, team stories, and community involvement builds loyalty.
The BBQ Brisket Whopper is the first item to launch from Burger King’s new “Whopper by You” platform—a program that invites guests to help shape the burger giant’s menu. By Patricia Cobe on Jul. 09, 2025 Facebook Twitter LinkedIn The BBQ Brisket Whopper is available in regular and Whopper Jr. sizes starting Tuesday.
These emails include promotions, menu updates, special events, feedback requests, and loyaltyprogram details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. It Builds Customer Loyalty Regular, personalized email interactions maintain customer engagement.
Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. In RMS’ Q4 consumer survey , respondents reported dining out less across all categories – with fast casual and full service being hit the hardest. Franchise 2.0:
Strengthens Customer Loyalty When guests receive personalized service, they return. Focusing on High-Profit Items Training programs should emphasize selling premium offerings. Using Guest Preferences for Targeted Upselling Loyaltyprograms track preferences, allowing restaurants to send exclusive offers that match guest interests.
He reportedly pled guilty to a charge of simple battery and was ordered to undergo substance abuse testing, complete a violence program and pay fines. News independents chefs Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts.
If you're a fast-casual place and only offer a couple of alcoholic beverages, then "alcohol" should be enough. Paid training hours for new employees, ServSafe certification, training programs, free meals, etc Bonuses. Digital advertising, marketing software , printed menus, signage, promotions, and loyaltyprograms.
Whether you’re a fine dining establishment branching into takeout or a casual diner expanding to accommodate busy families, launching a successful carry-out program requires more than just putting a “To-Go Available” sign in the window. A sign up for your loyaltyprogram. #2: Customer reviews.
Drenon’s agency worked with a New England convenience-store chain on a six-second video pushing loyalty signups. “It The program grew by 75% in six months. News Tech Check technology Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. Also, keep it short.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But the platform is where the real winners shook out.
Restaurants, retailers and airlines have been using loyaltyprograms to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyaltyprograms have become indispensable marketing tools.
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Loyaltyprograms Who doesn’t love free stuff?
After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Piya has no confirmed locations, but it will have a private omakase dining room and a fast-casual area where NFT holders can access exclusive events. Innovative Loyalty Schemes. Enhancing customer experience.
A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.
In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Consumers Love Loyal Eighty-five percent of consumers are joining loyaltyprograms, and restaurant merchants know they need to capitalize. According to the 21st Annual U.S.
In the short term, it’s QSR that will experience labor improvement, then fast-casual. We’re going to see companies come to market with the ability to tap into their security systems and use facial recognition and audio, enabling them to: Identify customers and attach them to loyaltyprograms. Reduce theft.
We expect restaurants to place more emphasis on these things given increased competition in the space as operators aim to increase brand loyalty both internally and externally. Concepts that captured strong market share like fast casual chains will continue to outpace growth in full service locations. Kari Hensien, RizePoint CEO.
Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. You should consider creating a rewards program that gives an incentive to return soon.
To shine the spotlight on the immediate opportunities that exist for all Americans to find employment at franchised restaurants of an iconic brand that holds a unique place in people’s daily lives, Dunkin’ is launching its first-ever national advertising campaign aimed at recruitment.
Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fast casual, fine dining, etc.) Detail your plans for using social media, local advertising, promotions, and how you're going to reach your target audience. US Chamber: 64 Grants, Loans and Programs to Benefit Your Small Business.
Del Taco was recognized for adding multiple Beyond Meat items to its menu in 2019 and for heavily advertising these offerings to meat-lovers, vegetarians, and vegans alike. Copper Branchofficially launched its new Cauliflower Crust Flatbread program. PCRM also helps hospitals with implementation of new plant-based menu items.
Their enthusiasm for our brand coupled with their deep experience developing successful polished casual and fast-casual restaurant brands in Alberta make them the perfect partners to bring CPK into Canada for the first time. ce launched its franchise program to expand the concept across the nation. Real Famous BBQ Debuts.
Marketers who already had a text messaging programs in place discovered that consumers actually opened their texts and messages got through (In fact, 97 percent of the time!). We believe the trends in restaurants will be a return to growth in the fast casual space, with a slower growth pattern to higher end and resort style dining.
To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Need some inspiration?
Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Loyaltyprograms. What is a restaurant marketing plan, and why do you need one?
Another option is to look into government programs that might offer financial assistance for small businesses. Will it be a casual neighborhood bar or a more upscale establishment? Recommended Reading: 22 Advertising Ideas Driving Guests To Tables 14. The first step is to decide what type of bar you want to open.
An inaugural loyaltyprogram (September). “Salata is on an upward trajectory to become “the” premiere national fast-casual salad restaurant,” said Wheeler. Program, which has impacted more than 65 million students in 35 years. Local Subway® Day Program Celebrates Nearly a Decade.
HOP® Restaurants announced plans to launch Flip’d by IHOP™, a new fast-casual concept in the U.S., The complete platform — Thanx Ordering — helps merchants accelerate the growth of their direct ordering revenue with deep CRM and loyalty integrations and a truly omnichannel approach to capturing digital orders.
Will your restaurant be fast casual or sit down? Advertising: Share information about the advertising channels you will leverage and the average cost associated with each platform. Customer Database & LoyaltyProgram: Explain how you plan to re-engage customers once they visit your pizzeria.
Conversely, if your restaurant is more casual, diners may be more willing to go completely red, white, and blue for the day. Use marketing strategies such as social media (Facebook and Instagram), restaurant email marketing , your website, direct mail, and paid advertising. If you’re fast-casual, consider doing a pulled pork version.
Casual cafe businesses are seen as a negligible risk due to their increased mass appeal among millennials and the growing remote workforce. Online Advertising . LoyaltyProgram . When it comes to increasing total sales at your restaurant, a loyaltyprogram is a low-cost option.
Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Whether it’s chic and modern or rustic and cozy, fine dining or casual, the atmosphere needs to enhance the dining experience and make it memorable for all the right reasons.
Answer: restaurant advertising and marketing. Dining habits and options have changed in the past two years, and restaurant advertising needs to change in turn. On-Site Restaurant Advertising Ideas. Online Restaurants Advertising Ideas. Offline Restaurant Advertising Ideas. On-Site Restaurant Advertising Ideas.
Fast casual restaurants: 6 to 9%. And with their email, you can even advertise options to them. . Boost Your digital presence with online advertising and social media. A loyaltyprogram is a great way to keep the money coming in. Catering businesses: 7 to 8%. Food trucks: 6 to 9%. A Marketing Plan is a Must.
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