7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Restaurant Business

JUNE 17, 2025

17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Then last week, DoorDash revealed that it had acquired Symbiosys, an ad tech startup that will allow restaurants to advertise themselves on places like Google, TikTok, Instagram and Snapchat. Is that a good thing for restaurants?

Leadership 180

Leadership Advertising 2025 Reservations 180

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Restaurant Business

JUNE 11, 2025

They specialize in breakfast staples, homestyle favorites and homey atmospheres—Perkins largely in the Midwest and East Coast and Huddle House in the South. View All Articles by This Author Want breaking news at your fingertips? Perkins and Huddle House are classics of the family-dining genre. But they have receded over the years.

Fast Casual 180

Fast Casual Front of House Back of House Leadership 180

Restaurant Business

JUNE 18, 2025

View All Articles by This Author Want breaking news at your fingertips? News acquisitions franchising Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Get today’s need-to-know restaurant industry intelligence.

Fast Casual 169

Fast Casual Leadership Franchising Franchise 169

Culinary Cues

JANUARY 3, 2023

Customers would like up, sometimes around the block, hoping for a seat in her rather small restaurant where she featured, what we called – blue plate specials. I asked her what made her food so special? Hospitality is what makes the experience of dining special, and it is most definitely what brings people back. _Danny Meyer.

Hospitality 466

Hospitality Customer Experience Customer Service Small Business 466

7 Shifts

OCTOBER 22, 2024

Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Restaurant Business

JUNE 11, 2025

She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips? Sign up here. marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Get today’s need-to-know restaurant industry intelligence.

Fast Casual 170

Fast Casual Cash Management Leadership Retail 170

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. It could be a fall-inspired cocktail, a one-week burger special, or a collab dish made with a local farm or bakery. Use it to share special offerings like limited-time discounts, early access to new menu items, or loyalty program rewards.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

ChowNow

MARCH 7, 2025

Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Online Orders & Delivery Data : Shows customer preferences, order frequency, delivery locations, and any modifications or special requests. Or adjust your staffing schedule based on peak ordering times?

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Restaurant Business

JUNE 17, 2025

View All Articles by This Author Want breaking news at your fingertips? News Emerging Brands Fast_Casual Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Get today’s need-to-know restaurant industry intelligence.

Fast Casual 158

Fast Casual Leadership Mobile Ordering Casual 158

Restaurant Engine

DECEMBER 11, 2024

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

Events 52

Events Specials Workshop Entertainment 52

Social Hospitality: Restaurants

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising. Conclusion .

Marketing 440

Marketing Social Media Advertising 2007 440

Restaurant Business

JUNE 6, 2025

She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips? News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Get today’s need-to-know restaurant industry intelligence.

Fast Casual 143

Fast Casual Leadership 2025 2024 143

7 Shifts

OCTOBER 22, 2024

Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Host special events Special events like trivia nights, live music, or charity fundraisers help bring in foot traffic and create lasting memories, encouraging customers to return. Use local keywords in your social media posts, too.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Restaurant Business

JUNE 5, 2025

View All Articles by This Author Want breaking news at your fingertips? News independents chefs Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Get today’s need-to-know restaurant industry intelligence.

Fast Casual 143

Fast Casual Leadership 2025 Loyalty Program 143

ChowNow

APRIL 4, 2025

With first-party ordering, youre free to offer your best prices, run creative promotions, and test specials without worrying about extra costs eating into your revenue. That kind of personalization feels less like advertising and more like hospitalityand thats what keeps guests coming back. More control over the customer experience.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Culinary Cues

AUGUST 31, 2024

Measurable goals may not be part of the mission statement, but the mission should position the operation to do so. [] How are you different or special? Promote your differentiated product or service without making it a competitive statement but note that you intend to own a position. Choose wisely.

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

Restaurant Business

JUNE 5, 2025

View All Articles by This Author Want breaking news at your fingertips? Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here. News casual_dining Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.

Leadership 154

Leadership 2025 Fast Casual Franchising 154

Modern Restaurant Management

DECEMBER 13, 2019

I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. In 1917, things really took off when the Direct Mail Advertising Association was founded, which is now the Data & Marketing Association.

Email Marketing 364

Email Marketing Marketing Consumer Goods 2015 364

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. One of your diners’ favorite lines to hear from their server is, “Would you like to hear about our specials?”. You know that offering your customers specials is a terrific marketing tool. You must know exactly what those specials cost you to create.

Specials 111

Specials Pricing Email Marketing Advertising 111

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. To learn more about restaurant branding, check out our article, Restaurant Branding 101 , to get started.

2025 195

2025 Marketing Email Marketing Operations 195

EATER

MAY 26, 2021

Tea rooms declared themselves with roadside signs, advertised in early guidebooks, and occasionally employed eye-catching mimetic designs like a giant steam-spouting rooftop coffee pot. Swan’s Service Station and Canary Tea Room in Pembroke, New Hampshire, served waffles and Sunday specials of lobster and steak. The Ashland Museum.

Back of House 329

Back of House Advertising Travel Small Business 329

The Rail

AUGUST 28, 2024

In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant. Organizing special events, such as an open house or a grand opening , will help attract both existing and new customers.

Loyalty Program 219

Loyalty Program Customer Service Social Media Coupons 219

7 Shifts

NOVEMBER 26, 2019

In this article, we’ll be highlighting six of the most pressing ones, as well as providing steps on how to face or resolve them. of weekly gross sales for franchise royalties and advertising. Higher-Than-Expected Operating Costs Aspiring franchisees must be prepared to front a hefty sum of money to get the business off the ground.

Franchising 369

Franchising Franchise Restaurant Law 2015 369

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September.

Specials 99

Specials 2021 Seasonal Menu Customer Service 99

7 Shifts

AUGUST 18, 2024

It's easy to focus on getting customers through the door with advertisements and discounts, but if you're not working on keeping them there—and bringing new ones back—then your business could be at risk. Recommended Reading: 22 Advertising Ideas Driving Guests To Tables 14. We'll cover all of this later in this article.

Bar 370

Bar License Email Marketing Customer Service 370

Goliath Consulting

JUNE 8, 2023

In this article, we will unravel the key ingredients for running a highly successful restaurant. Leverage various strategies, such as dynamic social media campaigns, targeted email marketing, enticing advertising initiatives, special promotions, and engaging events.

Dietary Restrictions 195

Dietary Restrictions Email Marketing Social Media Customer Experience 195

Perfect Daily Grind

MAY 10, 2023

You may also like our article on why YouTube coffee brands are becoming more popular. Ethiopian coffee is truly in a class of its own and the country holds a special place within our Blue Bottle community,” said Karl Strovink, CEO of Blue Bottle Coffee, in a press release. “I’m Read on to find out more. Enjoyed this?

Point of Sale 187

Point of Sale 2006 2023 Advertising 187

Social Hospitality: Restaurants

APRIL 5, 2019

Today’s restaurateurs are lucky — gone are the days of massive spending to advertise their offerings to draw in new customers. And, for the most part, using social media as a way to advertise is free. Or, you could show viewers what the kitchen looks like and what specials you have on the menu that evening.

Social Media 225

Social Media Advertising Customer Experience Fine Dining 225

Social Hospitality: Restaurants

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. High Days and Holidays If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. per click on average.

Marketing 195

Marketing Social Media Advertising Influencer 195

Indoor Media

NOVEMBER 21, 2017

Perhaps you recall the time of day or even the location of the advertisement. But chances are, you aren’t able to recite the message, content, or brand that was being advertised. That’s where grocery cart advertising steps in. Billboard vs. Grocery Cart Advertising: The Differences. The True Cost of Billboards.

Advertising 78

Advertising Small Business Customer Service Customer Experience 78

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. However, setting up a food truck requires a huge investment and elaborate planning.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Perfect Daily Grind

AUGUST 23, 2020

Outside of Australia and New Zealand, the drink is usually advertised on café menus under a different name. Mulia says he chooses coffee from Temanggung as it has “distinctive, special coffee aroma with a low acidity level, [and] smooth, soft, floral and fruity flavours”. Want to read more articles like this?

Café 207

Café Customer Experience Beverage Advertising 207

ChowNow

JUNE 20, 2024

Once your website is optimized, it continues to attract organic traffic, saving you money on traditional, often pricey, advertising. Creating engaging and regularly updated content, such as blog posts or special offers, will also help you attract and retain website visitors, and ultimately, customers.

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Next Restaurants

AUGUST 2, 2022

Depending on your location, size, and amenities, you may be able to charge up to $500 per hour, and perhaps more if you offer specialized services or are in a high-demand period. Topical articles can then be linked to relevant services and amenities offered at your venue. Social Media Marketing. Content Marketing.

Events 141

Events Marketing Social Media Customer Service 141