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On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. in returns for businesses. Meta Study, June 2024. billion impressions.
According to the National Restaurant Association (NRA), as of October 2023 eating and drinking places were 14,000 jobs below their February 2020 level. The restaurant industry is a case in point, where employment has yet to climb back from pandemic-induced losses.
Maximizing Diner Discovery : Most restaurant operators know that their digital presence is an essential marketing tool. What do the results tell you about the dining habits of different generations, and how can restaurant operators market to them? The key is to keep these promotions short to avoid menu bloat.
In 2023, the restaurant industry faced several challenges and made some missteps along the way. – Corin Camenisch, Product Marketing Lead at SumUp AI is revolutionizing the industry, but we’ve only scratched the surface. By 2023, what began as a convenience has evolved into a necessity, shaping the way businesses operate.
Modern Restaurant Management (MRM) magazine asked experts for their thoughts on trends and challenges that will affect the restaurant industry in 2023. In 2023, we can anticipate businesses really focusing in on value and doing what they can to attract and retain both employees and guests. For part one, click here.
Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).
according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.
According to Statista , the global online food delivery market size was valued at $151.5 billion in 2021 and the meal delivery market is expected to reach more than 192 million users by 2029. This trend also supports the growth of customer loyalty programs which are predicted to continue increasing in popularity in 2025.
As of October 2023, Visa charges restaurants between 2.1 In 2023, 82 percent of US consumers owned a credit card, which was up from the previous three years. Interchange fees are charges set by credit card networks (Visa, Mastercard, etc.) and represent a percentage of each transaction. depending on the tier.
Modern Restaurant Management (MRM) magazine asked experts for their thoughts on trends and challenges that will affect the restaurant industry in 2023. "With consumer behaviors now firmly established around off-premise dining solutions due to the pandemic, off-prem will remain a prevalent option for 2023. For part two, click here.
In contrast, customers are entering 2023 with higher expectations for stellar experiences when they do choose to spend money on dining out. To do more with less in 2023 and retain loyal customers, restaurants should embrace data-driven tech tools that help them more easily create the best guest experiences.
This dynamic has caused egg prices to surge over 38% from fall 2023 to fall 2024, with projections indicating continued volatility throughout 2025. From farms to restaurants, proactive measures will be essential in stabilizing the market and ensuring that consumers continue to have access to this essential ingredient at reasonable prices.
And in 2023, that’s the problem most hiring managers in the restaurant industry are facing. And knowing where to market may be what sets your hiring apart from your competition. To stay competitive, offer at or above market wages and be upfront with your salary expectations/tips. It all comes down to your staff.
The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.
For instance, February 2024 saw visit numbers surpassing not only January but also the December 2023 numbers. On the other hand, in both 2023 and 2025, February visit numbers were actually even lower than in January. In years where February numbers continue to lag, it could be for various reasons.
Only 14 percent of respondents described business performance as poor/very poor, which was down from 23 percent in 2023. Notably, 92 percent of respondents reported increasing staff wages in 2024, up from 84 percent in 2023, reflecting the ongoing rising cost of labor. Labor costs continue to rise.
The shrunken labor pool inflation, turnover, and technology, all make up the stew that operating a restaurant is in 2023. But those who are qualified to speak on the subject are the ones doing the work day in and day out trying to untangle the web that is restaurant management in 2023 and beyond.
But in 2023, month-over-month trend lines have evened out. percent YOY) was the top-performing QSR channel in February 2023. As we move further into 2023, we believe operators can build the bottom line, but it may require a return to the steadier practices of our past. A week ago, we lauded a flat line (on a graph, that is).
While it’s promising, it’s not the magic bullet to increase your revenue in 2023. Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. Take integrated WiFi marketing.
White Castle is kicking off 2023 with a flurry of specials and deals designed to keep Cravers’ stomachs and wallets, full. After it was successfully test-marketed in California back in July 2022, the Pretzel Pub Charburger is now available nationwide at participating restaurants. Craving Discounts. Pretzel Pub.
– Frances Allen, President and CEO, Checkers Brand loyalty took priority in 2023. – Matt Eisenacher, Chief Brand Officer at First Watch Digital transformation continued to dominate 2023. In 2023, we experienced unprecedented shifts in consumer behavior amidst broader macroeconomic conditions like inflation.
According to September 2023 numbers from the National Restaurant Association , 49 percent of restaurants reported year-over-year increases in same-store sales. economy demonstrated resilience in 2023—with GDP, employment rates and consumer spending remaining relatively stable or even growing. Coffee in 2023.
In a State of the Restaurant industry report, the Natiional Restaurant Association sees a return to normal with predicted sales growth in 2023. million by the end of 2023. Competition is heating up : In 2023, 47 percent of operators expect competition to be more intense than last year. "The
61 percent of kiosk users say they want to see more kiosks in restaurants – up from 57 percent in 2024 and 36 percent in 2023. To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. Diners are willing to embrace voice AI.
In 2023, over 1.5 When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants. What are some common fraud activities you are seeing that affect restaurants? million restaurants in the U.S.
What issues/challenges do you see ahead for restaurants as we head in 2023 and what advice can you offer to help? On the franchise side, what do you foresee in 2023? There are some good operators that think there are opportunities in 2023, which will be exciting to watch. What are ways they can bring more people in?
While it’s understandable to believe everything is back to normal – according to our QSR monthly trends, August 2023 traffic was down just half a percent compared to 2022 – the landscape has taken a seismic shift. For example, we noted above that in August 2023, YOY traffic was holding steady. percent lower than 2019.
A recent opportunity analysis and industry forecast, developed in partnership with Allied Market Research, uncovered four key global trends and growth factors that are helping to guide Chatimes innovation pipeline, including recent menu additions and whats coming up in 2025.Unique
representing 18 percent of sales in 2023. Last year, the global induction cooktops market was valued at more than $9B, and is expected to surpass $15B by 2032. I have personally experienced kitchens exceeding 130F and a New York Times article from August 2023 talked about just this issue and the dangers it poses.
Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. SpotOn predicts that operators who become more sophisticated in their use of data to anticipate and respond to guest needs will be the ones to exceed profit expectations, even in a highly competitive market.
Continued Fed tightening made borrowing to fund growth more expensive, while a tight labor market meant challenges finding talent and higher labor costs. In all, we expect 2024 to be a better year for business than 2023 as the Federal Reserve executes the soft landing it has been seeking since this tightening cycle began.
million by the end of 2023. Use detail reporting to market to the right customers at the right time based on their preferences. If customers only order via text, this will simplify the text marketing process for you. Fast-Track Your Online Time-to-Market. million users of food delivery apps in the U.S., and up to 53.9
With the pumpkin spice market forecast to be worth $2.4 in June 2023 to $9.68 in June 2023 to $6.00 Email marketing and social media tools built into your point-of-sale can be powerful ways to spread the word about your fall beverages. A can of pumpkin puree rose 7.4 percent from $9.01 in June 2024. percent from$6.21
In 2023, a study carried out in Europe and North America took a much closer look at delivery sustainability. You can often wrap these efforts into a fun coupon or ongoing marketing effort to boost future sales. The results demonstrated that online consumers seek delivery services from providers committed to carbon-neutral processes.
. “After 36+ years of serving innovative, California inspired cuisine, we are proud to have built an incredibly loyal and supportive CPK guest community, so we wanted to do something to show our appreciation as we kick off the new year,” said Ashley Ceraolo, SVP of Marketing at California Pizza Kitchen. Price may vary per market).
” To optimize your menu using value or bundled meals, remember the 3M’s: Measure, Market and Monitor. percent compared to May 2023, potentially due to changing eating patterns and budget concerns, as well as the competition with winning promotions the previous year. Effective marketing can bridge this gap.
The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Labor : From a labor standpoint, 2023 was a relatively good year for operators. What can restaurateurs take away from the responses of their fellow operators?
We recommend incorporating the following strategies in your 2023 planning: Schedule regular value messaging into your 2023marketing calendar. In addition to price concerns, traffic is likely to continue being a challenge in 2023. For brands to win, they will need to examine both the bottom line and the value equation.
Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.
Rising food costs are the number one issue of concern for chefs heading into 2023, according to the survey, with 44 percent of respondents ranking it as their top worry. Why do you feel restaurant owners are optimistic for 2023? . clustered as the next three issues of concern, followed by supply chain issues around food items.
In fact, according to the Business Research Company’s 2023 Food and Beverages Global Market Report, the global industry’s market size grew over 7.3 billion in 2023 in one year alone. To maintain relevance, companies must look to data to drive product development, branding, and marketing strategies.
A Decade of DoorDash DoorDash celebrated its 10th anniversary by unveiling Dash From the Past 2023 and Dash From the Past: A Decade Delivered, which checks in on popular trends as we celebrate the best of what users have dashed over the past year, and over the past decade. Like the most ordered food on DoorDash of all time: French fries.
As an investor in some of America’s most iconic brands, I’ve identified some key elements that every food brand can focus on in 2023 to grow and scale their business. Strong Unit Economics and Profitability In 2023, investors are looking for businesses that have their fundamentals down and are disciplined in their operations.
This is coupled with the global ethnic food market projected to grow by approximately eight percent from 2023 to 2023. Ultimately, the best way to maximize the momentum of a buzzy new flavor trend is to be the first to market with it. What are some best practices for promoting fusion foods on a menu?
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