Every Food Collab Now Is Completely Bonkers
EATER
MAY 5, 2025
In 2023, we hit peak restaurant collab , when every week one chef was popping up in anothers kitchen, working on a menu fusing their tastes. Ten years ago, if you got a New York Times review, you would be flooded, said Lilli Sherman of marketing events company OMA at the time. You were set at least for a few months.
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