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How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. But millennials and Gen-Z are quickly becoming the largest generation, overtaking baby boomers in 2019. And one thing we know about those 35 and younger – they love social media.

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2021 Social Media Content Trends All Restaurants Should Know

Modern Restaurant Management

As a restaurant owner, you might not be able to connect with your customers in person right now, so social media is the next best place where you can establish and maintain relationships with your patrons. Videos are a must-have for any small business. Handheld Video and Live Streams. Carousel Posts and Information-Rich Content.

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How Social Media Launched the Acai Berry Craze

Social Hospitality: Restaurants

According to Kenneth Research (September 2019), the Acai berry market was valued at $712 million in 2017, and it is expected to grow at a steady rate of 12.71% between 2018-2025. The Acai berry market ‘s fast growth has a lot to do with social media. billion people use social media daily. Currently, over 2.5

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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 And wow, does this young generation have some incredible spending power! billion in spending by others.

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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

Does your dining room layout need a social distance inspired layout? In fact, the industry had a turnover rate of 75 percent in 2019 and this trend was aggravated in 2020 by the pandemic. Evaluate whether internal systems are running at their peak and identify opportunities to introduce new menu items or to open new locations.

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Finding Restaurant Staff Today Is Nearly Impossible

Modern Restaurant Management

In 2019, the hospitality industry found it exceedingly difficult to staff our properties. unemployment rate for March was six percent so, in theory, there are many more people available to work than in 2019. Over time, we are getting fewer and fewer responses through social media. But where are they? Start Thinking Local.

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The Ambitious Agenda of Netflix’s ‘Culinary Class Wars’

EATER

Along the way, Brooklyn-born Korean American chef Edward Kyun Lee slowly but surely differentiates himself through poignant and evocative confessionals that feel like excerpts cut directly from his 2019 memoir Buttermilk Graffiti. Did bias find its way into the judging panel?