The Comfort of Pumpkin During the Pandemic
Modern Restaurant Management
SEPTEMBER 9, 2020
While the PSL is a seasonal beverage reserved for the autumn months, Starbucks has offered it earlier and earlier every year. The Saturday and Sunday following the PSL’s launch, foot traffic was a mere 7.7percent and 6.2percent below 2019 levels of the equivalent Saturday and Sunday in 2020.
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