Why Starbucks Doesn’t Hit Like It Used To
EATER
NOVEMBER 1, 2024
Beata Zawrzel/NurPhoto via Getty Images New CEO Brian Niccol is hoping customers will fall back in love with the coffee chain. Starbucks had its moment in the sun, but at some point along the way, it lost touch with what its customers were actually looking for. Here’s why they fell out of love in the first place.
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