Remove stories tag bar marketing
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The Formula For a Badass Brand!

Embrace the Suck

You can create a brand that competes or one that dominates the market. Follow this formula if you want to make your brand stand out in the market! Here are the questions and my answers from that interview: Q: Can you explain the difference between competing and dominating the market? They dominate the market.

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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. Alternatively, bar seating must be closed until physical distancing requirements are eased. Plan your staffing ?????

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3 Hacks to Grow Your Restaurant’s Instagram Presence

Social Hospitality

A geotag is simply a location tag that you can include with your Instagram posts. Because posts that use a tagged location have 79% more engagement than posts that don’t! Plus, when you tag your location, you provide a quick link where followers can see where you are on a map. Now you have linked your story to your geotag.

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Taco Tuesdays Showcases the Risk of Trademarks

Modern Restaurant Management

TACO TUESDAYS: The story of a now-defunct trademark and the risk of trademarks becoming so general with time that they can no longer be protected. TACO TUESDAYS as a Registered Trademark Since 1979, Taco John’s (a regional taco chain based in Wyoming) has used TACO TUESDAYS to promote their restaurant.

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A busy owner’s guide to restaurant social media strategy

Open for Business

A strong social media presence has never been a more important marketing strategy, whether your restaurant is new or 110 years old. There are a few things to keep in mind before marketing your restaurant on social media. Here’s a rundown of the most popular platforms and some basic tips on how to add them to your marketing plan.

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12 Restaurant Lunch Specials: Make Lunch the Most Important Meal of the Day ???

7 Shifts

But if your restaurant successfully markets to college students , and you capitalize on the demand for fast, fresh, and smart lunch options, you might recover some of those losses (and grow your fanbase in the process). Naturally, you’ll want to incorporate your chosen strategies into your restaurant marketing plan.

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4 Ways to Pivot Your Restaurant’s Business Model During COVID-19

7 Shifts

Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own! You don’t have to be a brewery or bar to get into the delivery game either. How are you marketing your business during COVID-19? A weekly meal kit subscription?

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