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MRM Research Roundup: Midyear Report Card, Cowboy Carter Boost, and the Evolving Pumpkin Craze

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features rewriting the rules of seasonal marketing, snack wrap traffic driver, GLP-1 use impact on F&B, and restaurant marketing challenges. More than half of those coping with food cost inflation this year are seeing a 1 percent to 5 percent increase.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Go to the Google Business page and claim your restaurant.

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17 Restaurant Promotion Ideas To Boost Orders And Customer Loyalty

ChowNow

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Most importantly, know your audience.

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How POS Data Tracks Seasonal Sales Trends

Lavu

POS systems do more than handle payments they utilize POS data to help restaurants analyze and manage seasonal sales trends. By leveraging POS data, restaurants can adjust inventory, staffing, and marketing strategies to maximize profits during busy periods and minimize waste during slow seasons.

POS
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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

So much data is generated at every point within a restaurant, whether fast casual or fine dining. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. And the digitization of operations over the past few years means that the industry is getting better at capturing that data.

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Customizable POS Systems: Why Open APIs Are the Future of Restaurant Tech

Lavu

For instance, if you have a specific color scheme in your restaurant or font on your menu, with an open API you can change the background, in-application color schemes, and font to match your current restaurant brand. Let’s discuss what open API is, why it is important, and how it can benefit your restaurant. What is an Open API?

POS
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Guide to Menu Pricing: What is the Average Markup in Restaurants?

SpotOn

Menu pricing is a delicate dance. It requires accurate data on food costs, total sales, overhead costs, labor costs, and all the many costs in between. Just when you've found the ideal menu item price, the cost of eggs skyrockets and you're back to square one. There are a lot of prime costs associated with that plate.