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Increasing your restaurants onlineorder volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants onlineorder volume. The fewer clicks it takes to place an order, the better. Thats where local SEO and direct onlineordering come in.
2024 was a year of experimentation with AI, with restaurants testing it on customer-facing interactions, like AI drive-thru ordering, with varying degrees of success. The 700+-store chain had a challenge with the amount of time it took to schedule an interview for a new applicant once the candidate had submitted their application online.
Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home. Now, the process is fully digitized.
Operators should explore local sourcing, seasonal ingredients, or alternative recipes that reduce reliance on high-cost imports—think savory breakfast bowls instead of traditional egg dishes, or globally inspired flavors using domestic produce.” ” The survey found that consumers are feeling optimistic about the future. .”
Utilize suggestive selling techniques and promote these items through specials and onlineordering platforms. What are the best ways to ensure food safety when sourcing eggs? Menu Engineering Feature Stable Ingredients : Highlight dishes with ingredients less susceptible to price swings.
For example, an app might offer 15% off your first order. When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants. A big one is promotion abuse. Promotion abuse can take other forms as well.
From smarter ordering systems to food that travels better, here’s what pizzeria owners can expect in the year ahead. On the customer side, AI is beginning to play a more significant role in onlineordering. This not only frees up labor but also reduces order errors.
Customers expect seamless onlineordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive. Customers expect seamless onlineordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.
Smart owners will seize on this opportunity and use reviews as a powerful tool to fill their dining rooms and onlineordering queues. First, overwhelmed by ads and overly polished social media content, customers now see reviews as a reliable and authentic source of truth. Reviews are a direct line to your customers.
When youre updating your online menu or onlineordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. With a few simple techniques, you can write menu descriptions that sounds natural, highlight your best dishes, and help guests feel confident (and excited) about ordering.
Factor in the need to put together an elaborate meal, and stress is inevitable — especially when it comes to sourcing a turkey. Just be sure to order soon, as Thanksgiving is only a few short weeks away. The Best Turkey to OrderOnline. The Best Fried Turkey to OrderOnline. Need a brine for that turkey?
Two-thirds of Gen Z and Millennials admit to spending more time online than they’d like, driving a desire for balance between online and in-person connections. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
. | Adam Friedlander/Eater NY Eric Huang of NYCs Pecking House talks grassroots growth A version of this post originally appeared on April 30, 2025, in Eater and Punchs newsletter Pre Shift , a biweekly newsletter for the industry pro that sources first-person accounts from the bar and restaurant world.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
The goal was to not only to trace current dining expectations and desires fueled by both current economic uncertainties and also the inundation of sources for restaurant recommendations and reviews but also how younger diners might be shaping the industry in the future. The majority of diners do agree on one thing: checking prices.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
Online food ordering and delivery has experienced a staggering growth rate of over 20% in the past five years , which means restaurants are taking orders across multiple platforms to stay competitive. What is onlineorder aggregation? That’s where order aggregation can help.
Wonho Frank Lee Ryan Bailey of Kato in LA says more square footage has actually helped operations A version of this post originally appeared on May 14, 2025, in Eater and Punchs newsletter Pre Shift , a biweekly newsletter for the industry pro that sources first-person accounts from the bar and restaurant world.
The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and onlineorders. Restaurants that rank higher in local search results get more foot traffic, onlineorders, and reservations. Leave us a review on Google!
Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. With the slim margins, there is tremendous pressure to pour through each of your supplier’s catalogues in an attempt to alter your menu items to make sure you don’t order when prices are high.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.
If your site is clunky, hard to navigate, or missing basic features like a prominent onlineordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
Climate & Seasonality: Does the weather impact what people order or when they dine out? OnlineOrdering Behavior: Are they more likely to dine in, take out, or order for delivery? OnlineOrdering Trends: See who prefers delivery vs. pick-up, and which menu items are most popular online.
When someone searches for your restaurant online, what do they see? Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. What is Online Reputation Management and Why Does it Matter?
Increased Emphasis on OnlineOrdering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. If you are not reading this article on Modern Restaurant Management , please reconsider your reading choices and visit the original source.
Chipotle announced it’s opening a new “Digital Kitchen” restaurant this month in Cuyahoga Falls, Ohio (about 40 miles south of Cleveland) — which will exclusively accept onlineorders. Hungry customers should avoid knocking on that pickup window expecting to have their order taken. Image: Tabasco.
A single missteplike a delayed order or a system glitchcan throw off an entire shift. Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. The easier it is for customers to place orders and receive their food, the smoother operations run. The result?
Widespread adoption of branded apps, onlineordering and delivery, accelerated by the Covid crisis, has forced restaurants to deal with an issue that they’ve mostly avoided until now: chargebacks. The Impact of OnlineOrdering. Onlineordering probably saved the restaurant industry, but salvation came at a price.
These trends together signal a clear need for businesses to diversify how and where they show up online. Today’s guests are finding restaurants through a wider range of sources, including social media, review platforms, and AI tools. What do these results say about how guests wants and expectations are evolving?
Today’s tech tools automate repetitive and time-consuming tasks, including order processing, inventory management, product reorders, and online customer service inquiries. When restaurants use tech tools to enhance food traceability and transparency across the supply chain, it helps ensure better quality from source to shelf.
Monitor OrderSources. It’s crucial that you know where every onlineorder is originating from. This will allow you to know when adjustments need to be made, whether to your own ordering site or your third-party listings. Maintain a Similar Customer Experience. Use Your Own Drivers Whenever Possible.
From managing an off-premise presence with onlineordering platforms to navigating the labor shortage and keeping costs down, it’s clear from the emerging trends we are seeing that technology is at the heart of helping FSRs not only survive but make gains during these extremely challenging times.”
This generation, Gen Z, has grown up relentlessly surrounded by technology — whether it's at-school laptops, online gaming, or digital communication, it's here to stay. In order to grow productivity and retain workers long-term, it’s essential to tie technology into the kitchen.
Food waste from all sources is responsible for eight percent of global greenhouse gas emissions, and the U.S. But restaurants have other, less visible sources of waste that also contribute to climate change. She doesn’t have time to source alternatives, she said. Induction ovens are safer to use because there is no open flame.
In mid-December, a story went viral on Twitter across the pond about a customer being refunded by a food delivery service after complaining that the “four milkshakes, a cheesecake and an ice cream” they had ordered from a Manchester restaurant were “too cold”, as reported by Manchester Evening News.
Luckily, those tools already exist, enabling restaurant owners to save money, expedite contactless set-up and payments, and even fulfill customer orders directly (no outside delivery app necessary) on platforms that stay in-line with the restaurant’s brand image. Special deals : Restaurants learn so much from a customer’s order.
For ingrained, they source organic ingredients and superfoods to incorporate functionality into tasty treats. In just over a year on ChowNow, ingrained has served over 20,000 orders to thousands of diners. Choosing The Right OnlineOrdering Partner For Growth. Making The Most Of Every Order.
Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Having a digital presence is critical.
You cant select individual flavors when you order to ship online, but trust, they wont disappoint. Exquisito Chocolates In Miami, bean-to-bonbon Exquisito Chocolates prides itself on ethical sourcing (you can see exactly how chocolate maker Carolina Quijano turns cacao into chocolate on this episode of Eaters Handmade.)
Some operators are willing to have you work today, get paid tomorrow in order to get people in place to handle their minimum requirements. Order at the table through apps and kiosk ordering for fast casual/fast food is being embraced to reduce the need for wait staff. He got creative on how to source employees.
Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency. Contactless payments have become the industry standard and the future of ordering and payment solutions for restaurants of all sizes.
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