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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try. Include some details, such as specific menu options or a signature craft cocktail, in the narrative. Promote on Social Media Social media is a must for video testimonials.

Marketing 450
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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.

Marketing 370
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Restaurant Menu Engineering Techniques to Maximize Profit

ChowNow

You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.

Menu 195
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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

Seasonal and specialty cocktail glasses that make signature drinks stand out. During the holiday season, for example, drinks like apple cider, warm bourbon cocktails, and spiked hot chocolate become even more special when served in distinctive, themed glassware of varying shapes, colors, and sizes.

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Spooky Halloween Cocktails to Elevate Your Bar’s Menu

Goliath Consulting

Here are some Halloween cocktail ideas that will thrill your guests and add seasonal flair to your menu. These Halloween-themed cocktails not only embody the spooky spirit of the season but also offer your customers fun, Instagram-worthy drinks to enhance their celebration. Chambord ½ oz. fresh lemon juice ½ oz.

Menu 221
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Ready To Sell? Maybe You Should Be

Modern Restaurant Management

Sure, we all keep our excitement levels high when we first open, but over time, seasonality, employee issues, and the realization that weekends and evenings will never be yours start to chip away at that excitement. It will take effort, but at the end of the day, it is only the equivalent of a baseball season. Let’s get started.

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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. BUT most importantly I put it on all staff!