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THE LINE IN THE SAND WITH RESTAURANT PRICING

Culinary Cues

Restaurants get hit from all angles so when there is a chance to push the envelope on pricing – many do. Of course, there is a handful of masterful chefs and restaurateurs who can charge crazy prices to sold out audiences. How do the rest of us explain the menu with $25 appetizers, $60 entrees, and $20 desserts?

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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

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Menu Engineering: The Secret to Maximum Profitability

Modern Restaurant Management

Not all menu items are created equal, nor do they contribute the same profit to the bottom line. It is important to understand not only the profitability of each item per serving but also its overall contribution according to the total servings sold. Plow Horses : Popular menu items that are not as profitable as average. "Plow

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Sales Mixes: Analyzing Food Costs and Pricing

Modern Restaurant Management

If this means deleting menu items, don't be afraid to do it. Maybe the menu item needs a better menu description. If there is a menu item listed as "Roasted Turnips," it may not be a top seller. Before an item gets deleted from a menu, change the menu description or change the item's location.

Pricing 208
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DON’T NICKEL AND DIME YOUR GUEST or IMPRESS THEM WITH QUANTITY

Culinary Cues

There’s a reactionary movement that I keep seeing in restaurants; a movement that assumes the answer to the restaurant bottom line is to take more and give less or give too much to justify raising prices. A menu should thus be designed and priced to make those items seem essential.

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The Complete Guide To Dynamic Menu Pricing for Restaurants

The Restaurant Times

Menu pricing is one of the most underestimated aspects of restaurant management. If your customers don’t think the prices on your menu are reasonable, how great your concept or your food is won’t matter much. This is where the concept of dynamic pricing comes in to help restaurants!

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Post-Pandemic Menu Optimization (Podcast)

Modern Restaurant Management

“When prices change, when limited time offers have been added to the menu, when value propositions have been added to the menu board, we understand the reaction of the consumer based upon the historical data.” This takes the emotion and guesswork out of how and when to raise prices.

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