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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. in returns for businesses. Business Messaging Usage Research by Kantar.

Marketing 447
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Could Co-Sourcing Help Restaurant Staffing Issues?

Modern Restaurant Management

There is a myth surrounding traditional outsourcing models amongst small businesses, such as in the restaurant industry, that they are too small to take advantage of the global talent market. Payroll processing and benefits administration are easy roles to fill using co-sourcing. Thankfully, that is not the case anymore.

Sourcing 450
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Tradition Meets Trend: Navigating Brand Evolution in a Modern Market

Modern Restaurant Management

Platforms such as TikTok and Instagram serve as powerful marketing tools, particularly when a single video can attract thousands of viewers. Marketing to Gen Z: New Generation, New Expectations My son, David, recently waited in a line around the block for a barbecue spot that had gone viral on TikTok. If anything, it can be your edge.

Marketing 251
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Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

Trend-driven yet deeply value-conscious, they want personalized nutrition, ethical sourcing, and innovative packaging. They bias toward foods that are sustainable and locally sourced. Brands that openly share their sourcing and ingredient information build trust and loyalty. Authenticity in marketing efforts builds trust.

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Struggling with Restaurant Visibility? Here’s How Video Marketing Can Help

Modern Restaurant Management

Video marketing can be your secret weapon. Showing off a signature dish, juxtaposing fresh ingredients with their farm-to-table source, the mixing of an upscale cocktail, or slow-motion shots of decadent desserts can stimulate the appetite and compel guests to give it a try. The restaurant industry is highly competitive.

Marketing 221
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‘Broad, One-Size-Fits-All Messaging Has Been Replaced by Tailored Campaigns that Resonate with Specific Audiences’

Modern Restaurant Management

Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”

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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

. “Consumers want more from their overall search experiences, and the multi-platform discovery journey is a hunt for authenticity, especially for Gen Z," said Monica Ho, Chief Marketing Officer, SOCi. "At Unless marketers change their strategies now, they’ll continue to lose not only search demand but visibility as well.”