Modern Restaurant Management

NOVEMBER 3, 2023

At one point or another, we’ve all seen some food blogger or influencer’s content plastered across our social media pages. What Is Influencer Marketing? Essentially, influencer marketing refers to when brands collaborate with these highly followed individuals as a way of promoting their products or services.

Influencer 491

Influencer Book Marketing Social Media 491

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. Influencer Marketing.

Social Media 243

Social Media Marketing Email Marketing 2022 243

Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. How do brands know if their media spend is making an impact with diners? No matter the size, a brand always wants to gain more market share in order to secure higher profits.

Advertising 522

Advertising Take-out Marketing Social Media 522

Goliath Consulting

SEPTEMBER 6, 2021

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. Build your social media presence.

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Social Media Marketing Influencer Customer Service 243

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Marketing gluten-free can help attract new clientele, including the friends and family members of potential gluten-free patrons.

Marketing 452

Marketing Social Media Online Ordering Demo 452

Modern Restaurant Management

JUNE 16, 2025

Income tax withholding on those tips would change, but both employers and employees would still require FICA (Social Security and Medicare) contributions. In a competitive labor market, that could give operators a much-needed advantage in retention and hiring. Cross-reference POS data, employee tip logs, and payroll reports.

Front of House 340

Front of House Back of House Operations Restaurant Law 340

Social Hospitality: Restaurants

DECEMBER 2, 2019

The Acai berry market expands across the globe. According to Kenneth Research (September 2019), the Acai berry market was valued at $712 million in 2017, and it is expected to grow at a steady rate of 12.71% between 2018-2025. The Acai berry market ‘s fast growth has a lot to do with social media.

Social Media 317

Social Media Influencer 2009 2010 317

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 230

Social Media 2006 2016 Website Management 230

The Rail

APRIL 30, 2025

restaurant leaders planned to use it for AI-driven guest marketing endeavors in 2024, according to market research from Restaurant365. With advantages that include higher efficiency, less guesswork, and targeted accuracy, theres no question that tools powered by AI can contribute to success in marketing, including at restaurants.

Marketing 130

Marketing Social Media Online Ordering Waste 130

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 3, 2020

Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Or encourage customers to refer a family or friend to your restaurant during the month of December and use the promo card as a referral bonus. Get Social with Digital Marketing.

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

Modern Restaurant Management

JUNE 26, 2020

From share-worthy photos on Instagram to restaurant reviews on Facebook, social media platforms determine how the restaurants engage with the masses. Yes, not all videos and media platforms are the same – this is a lesson worth knowing. The latest tool to make a splash on the social media scene is TikTok.

Social Media 450

Social Media Entertainment Influencer Consumer Goods 450

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

MARCH 18, 2020

For restaurants, it’s a chance to cement your culinary philosophy into a system of thinking that informs kitchen techniques, front of house behavior, interior design, social media presence and more. We refer to this friction as tension. Here’s how it works: List out what your restaurant is notably good at.

Marketing 410

Marketing Front of House Back of House Design 410

Goliath Consulting

MAY 19, 2020

It will also provide a marketing platform where you can meet new people and gain new leads. Serves in 15 cities, see reference: • Connects employees in office buildings with local restaurants. INVEST IN SOCIAL MEDIA. It’s never been more important to market yourself online. INVEST IN TECH. Foodsby (6).

Catering 378

Catering Social Media Online Ordering Loyalty Program 378

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. A successful content marketing campaign should also help keep more customers for your restaurant long-term as well. Improve Your Social Media Presence. There are no cookie-cutter approaches to SEO.

SEO 450

SEO Social Media Reference Point of Sale 450

Goliath Consulting

AUGUST 16, 2023

With social media platforms leading the charge, there has been a profound impact on how eateries connect with their patrons and curate dining experiences. But with the emergence of a new platform, referred to as ‘X’ for now, what does the future look like for social media and restaurants?

Social Media 195

Social Media Email Marketing Customer Experience Innovation 195

Modern Restaurant Management

JUNE 12, 2023

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media 419

Social Media Loyalty Program Communication Website Management 419

Modern Restaurant Management

OCTOBER 19, 2022

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. The position of a result on the SERP is referred to as its ranking.

SEO 474

SEO Social Media Website Management Online Ordering 474

Social Hospitality: Restaurants

NOVEMBER 22, 2019

The Acai berry market expands across the globe. According to Kenneth Research (September 2019), the Acai berry market was valued at $712 million in 2017, and it is expected to grow at a steady rate of 12.71% between 2018-2025. The Acai berry market ‘s fast growth has a lot to do with social media.

Social Media 222

Social Media Influencer 2009 2010 222

EATER

OCTOBER 31, 2024

The ability to create pop-ups and garner a following on social media translates to a lower barrier of entry for showcasing baked goods. And Suarez says the concha’s resemblance to Chinese pineapple buns and Japanese melonpan gives people another frame of reference.

Consumer Goods 322

Consumer Goods Customer Experience Social Media Take-out 322

Open for Business

JANUARY 24, 2023

A busy owner’s guide to restaurant social media strategy Restaurant social media strategy refers to having a plan to connect with your guests where they spend their time: online. A strong social media presence has never been a more important marketing strategy, whether your restaurant is new or 110 years old.

Social Media 148

Social Media Front of House Download Consumer Goods 148

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. What Is Brand Photography?

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. This will place them in a perfect position to market your surveys. Distribution through social media channels such as Facebook, Instagram, or X/Twitter can also work.

Management 490

Management Management Loyalty Program Social Media 490

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. If you need inspiration, refer to your collection of competitors’ websites. Social media is a great place to engage with customers.

Design 397

Design Online Ordering Social Media Website Management 397

Modern Restaurant Management

JANUARY 19, 2023

In smaller markets, your cuisine might be enough to set you apart. Sometimes, this is referred to as the “vibe” — the establishment’s overall look and feel. Few put in the time and energy to establish something that people will want to take a picture of and share on social media.

Food 450

Food Customer Experience Social Media Food Order 450

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. It will be who you are. [] It must be the reference for your decision making. Ahh…the mission statement.

Customer Service 414

Customer Service Social Media Customer Experience Reference 414

Modern Restaurant Management

MAY 19, 2020

While the operational and financial impact of social distancing must be top of mind, nearly as important as what you do will be how you communicate these changes to your guests. How you communicate this in your marketing will depend completely on your restaurant brand. Your restaurant brand is the promise you make to your guests.

Guest Recovery 474

Guest Recovery Kitchen Safety Food Safety Email Marketing 474

7 Shifts

DECEMBER 17, 2020

Customer retention refers to a restaurant’s ability to retain, or keep, the existing customers that it has. Recommended Reading: How to Boost Customer Retention with Your Restaurant’s Online Marketing Engaging Social Media Accounts ?? Recommended Reading: Simple Restaurant Marketing Plan for 2020 Reward Their Loyalty ??

Loyalty Program 370

Loyalty Program Social Media Customer Service Email Marketing 370

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. That smartphone is your media center. You post that content online on all those different social platforms. That literally is a multimedia center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market. When it comes to [restaurants] that don't have a physical presence, branding and marketing is absolutely essential. “If Developing a new brand or concept.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

EATER

APRIL 16, 2024

This popular saying in Colombia (which mirrors sayings elsewhere like “the shoemaker’s child always goes barefoot”) references the way specialists often forget to share their gifts with their own communities. Though the country is known around the world for its smooth coffee, producers have long exported the best beans to foreign markets.

Social Media 327

Social Media Point of Sale Food Supply 2012 327

The Eat Restaurant

MARCH 13, 2025

Boosts word-of-mouth promotion: Referral programs formalize and reward word-of-mouth marketing, making your most loyal customers even more likely to recommend your restaurant. Restaurant owners can utilize this guest data to identify and segment high-value customers for targeted marketing efforts.

Loyalty Program 78

Loyalty Program Reference Customer Experience POS 78

Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

Email Marketing 457

Email Marketing Online Ordering Food Truck Merchandise 457

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

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License Hiring Equipment Small Business 459