7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

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Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Here are five essential steps you need to take for a successful restaurant pre-launch. In fact, Influencer Marketing Hu b stated that businesses are making $5.78

Fine Dining 208

Fine Dining Marketing Social Media Influencer 208

Modern Restaurant Management

NOVEMBER 7, 2022

Striking a balance between value and price. Is it possible to strike a balance between value and price to satisfy both parties? To answer that question, Revenue Management Solutions (RMS) examined two factors: the impact of price increases on QSR sales performance and consumers’ perception of value. Is it possible?

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Pricing Loyalty Program Point of Sale 2023 203

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Meet your guests on social media.

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Marketing Email Marketing SEO Social Media 203

Perfect Daily Grind

JANUARY 31, 2023

For the most part, both the price of arabica and robusta rely on futures contracts. These are legal agreements to buy or sell a particular commodity at a predetermined price on a set date. Changes in the foreign exchange market (also known as forex, FX, or currencies market) can affect many people across the coffee supply chain.

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Pricing Influencer Workshop 2022 172

Modern Restaurant Management

OCTOBER 20, 2023

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

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Marketing Loyalty Program Email Marketing Coupons 197

Perfect Daily Grind

MARCH 21, 2023

And while these actors can certainly play an important role, their presence in the supply chain can often mean that producers end up receiving a smaller percentage of the final price of each cup of coffee. As part of this, farmers can receive higher prices for their coffee. Read on to find out what they had to say.

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Pricing Supplies Sustainability Communication 176

Perfect Daily Grind

MAY 30, 2022

We know that most of the value in the global coffee market is created after coffee leaves origin. Figures from Statista predict that the revenue generated from the global roasted coffee market will amount to about US $334.60 Much of the value in particular is generated by roasting, after which coffee is marketed and sold.

Marketing 195

Marketing Supplies Advertising Catering 195

Hot Schedules

JULY 15, 2021

Mitigating Cost Price Inflation Via Supplier Management. T echnology alone can’t affect the causes of cost price inflation. Smart operators take purchasing management further by using electronic trading platforms. First, let’s talk about supplier lists. Which leads to a better experience — and repeat visits. Related Posts.

Pricing 148

Pricing Management Management Cash Management 148

The Restaurant Times

JUNE 21, 2022

Are you rolling out a new menu? Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. With this, you can take advantage of your new menu’s potential and pump up your new and existing customers to try out your new items. . How To Market Your Restaurant’s New Menu And Pricing.

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Modern Restaurant Management

AUGUST 18, 2020

“Our marketing plan has always been to get new people to try our food,” he said. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. His updated marketing strategy included new wrapping for their catering van. And it has gotten people’s attention.

Marketing 197

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7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Modern Restaurant Management

OCTOBER 8, 2020

Production lines then turned these greens into fresh cut salads, which captured the market share with a near 80 percent take. then takes the ball for the rest of the year. Any weather-related issues can have a dramatic effect on supply and prices as lettuce transitions from one area to the next. In 2019, the U.S.

Pricing 189

Pricing Seasonal Menu Supplies Agriculture 189

Goliath Consulting

AUGUST 28, 2020

With how the restaurant industry looks right now, from shifting consumer behavior and volatile demand, strategically pricing a menu has never been so complicated, nor so important. Talk to your vendors about commodity price trends that impact your menu. Determine the pricing elasticity of items. Study the market.

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Pricing Menu Food Supply Food Safety 158

Cheetah

SEPTEMBER 30, 2021

Heinz nearly ran out of ketchup packets this year, practically triggering a nationwide ketchup shortage. A surge in demand caused by the delivery and take-out boom is partly the reason. As grazing crops were scorched and shriveled, food for livestock has also come at a risk, influencing the meat market. Cheetah Tip.

Food Supply 148

Food Supply Supplies Pricing Food 148

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. You know that offering your customers specials is a terrific marketing tool. It’s also a great way to try out new menu items to see if your diners like them. Yet, it can be hard to know where to go with pricing. The menu price.

Specials 111

Specials Pricing Email Marketing Advertising 111

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Restaurant365

JANUARY 4, 2022

Restaurant inventory management plays a key role in overcoming rising food prices. Logistics challenges and labor shortages have fueled rising food prices at the wholesale level. Data from the Bureau of Labor Statistics showed the November Producer Price Index, a measure of wholesale prices, up 9.6% from a year ago.

Inventory 148

Inventory Pricing Management Management 148

7 Shifts

MAY 23, 2024

The restaurant business is one of the most competitive industries, and this shows in the fact that only 20% of restaurants succeed in the market. In this industry, one of the worst-case scenarios is running out of money. Solutions can include preparing for possible changes in pricing, staffing, customer trends, and new technology.

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Point of Sale Seasonal Menu Food Supply Cash Management 222

Modern Restaurant Management

DECEMBER 10, 2021

Providing top-quality food and service should remain your restaurant’s foremost priority, but you also need to get the word out and attract new customers. Instead of promoting items according to price or margin, promote what your customers love. Your customer’s word-of-mouth advocacy is an invaluable marketing strategy.

Marketing 226

Marketing SEO Front of House Website Management 226

Perfect Daily Grind

APRIL 21, 2023

In March 2023, the company certified another 88 Greener Stores in 18 additional markets, including in the UK. However, experts remain unsure of the effect this may have on annual contract prices, including for coffee. However, experts remain unsure of the effect this may have on annual contract prices, including for coffee.

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Pricing 2023 Café Workshop 129

Cheetah

DECEMBER 10, 2021

Cooking oil prices reached an all time high this October. While restaurant owners compete against the energy sector for every drop of soy oil out there, they’re up against some tough competition. Cooking Oil Prices Triple amidst Global Shortages. Reading Time: 5 minutes. Is it gold or oil we’re talking about here?

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Pricing Operations Food Supply Supplies 148

Modern Restaurant Management

APRIL 10, 2024

The restaurant equity market also showed signs of recovery, with healthy market debuts from Cava and Dutch Bros. Adapt to Growing Price Fatigue Since the pandemic, controlling food costs has been a major challenge for restaurant operators. Full-service menu prices climbed 4.5 Coffee in 2023. Data from the U.S.

2023 196

2023 2024 Loyalty Program Point of Sale 196

Perfect Daily Grind

OCTOBER 17, 2022

Around the world, there are many examples of coffee shops and roasters that have expanded into international markets. Ultimately, however, when executed properly, it can help brands to diversify and understand how successful their value proposition might be in a different market. Read on to find out what they had to say.

Marketing 141

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Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 207

Marketing Social Media Fast Casual Influencer 207

Culinary Cues

JANUARY 8, 2021

Sometimes the change curve can be mapped out allowing ample time to gear up with new skills, new products, new methods of production, and a laser focused marketing strategy, while on occasion, something environmental takes place that forces a more immediate response. Think about the technology sector as a prime example.

2021 462

2021 Social Media Kitchen Safety Restaurant Law 462

Modern Restaurant Management

MAY 30, 2023

But don’t just take our word for it. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. These raring-to-dine customers were twice as likely as other respondents to increase their future visits.

Pricing 88

Pricing Loyalty Program Social Media 2023 88

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

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License Hiring Equipment Point of Sale 461

Marketing4Restaurants

MARCH 16, 2023

  We are back with the last part of the series on Restaurant Marketing Trends for 2023. Using Artificial Intelligence for design The thought of using artificial intelligence may be foreign to most but hear us out. There are a multitude of uses for AI in a restaurant and it’s mostly on the marketing or idea side.

2023 97

2023 Marketing Social Media Restaurant Law 97

Modern Restaurant Management

JANUARY 8, 2024

This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

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2024 Loyalty Program Cash Management Customer Experience 215

Apicbase

OCTOBER 28, 2022

If CoGs and overheads rise due to inflation, your menu prices should follow. That way, you can keep price increases minimal. In normal circumstances, when menu prices have to be adjusted, it is usually done strategically and with great caution. Drastic price hikes are the last resort for restaurants.

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Pricing Point of Sale Inventory Seasonal Menu 98

Modern Restaurant Management

MARCH 19, 2020

Getting the right recommendation from an established influencer can propel your business into online stardom, following a rush of foot traffic from their followers who simply have to check out the latest hotspot in town. For example, let’s imagine an online reviewer who exclusively reviews low-priced fast food restaurants.

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Influencer Marketing Social Media Online Ordering 212

EATER

MARCH 7, 2023

percent for food prices last summer — the largest increase since 1981. s health department, began providing low-income residents with $40 each month to spend at farmers’ markets and farm stands from June to September. I remember picking up a thousand heads of lettuce, 600 dozen eggs, whatever it takes to keep it going,” adds James. “I

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Marketing Loyalty Program Pricing Back of House 109