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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked Zabaneh to elaborate on best practices restaurant operators should put in place now. Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices.

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What are Online Ordering Considerations During COVID-19?

Modern Restaurant Management

Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. If you’re selling grocery or paper items via your restaurant, make sure you make those items available through your online ordering channel.

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The Importance of Being Present

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine reached out for a a deeper dive into Ashcraft’s franchising journey, learning why she feels it’s important to be present in her shop every day. I went with my husband and two sons, and I think we ordered about seven different sandwiches! After that, I was hooked.

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Best Practices for Dealing with Fluctuating Food Costs

Modern Restaurant Management

Vice President of Brand Strategy for Sunny Street Cafe, tells Modern Restaurant Management (MRM) magazine. Utilize suggestive selling techniques and promote these items through specials and online ordering platforms. Menu Engineering Feature Stable Ingredients : Highlight dishes with ingredients less susceptible to price swings.

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Delivery Fraud: Fighting Scams to Protect Your Restaurant

Modern Restaurant Management

For example, an app might offer 15% off your first order. When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants. A big one is promotion abuse. Promotion abuse can take other forms as well.

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MRM EXCLUSIVE: Personalized Promotions Must Line the Loyalty Path

Modern Restaurant Management

While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

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