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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. This is where social media is uniquely positioned to help restaurants win big.

Marketing 447
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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. At the same time, U.S. chain sales grew just 3.1 percent in 2024 — falling short of the 4.1

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives.

2025 419
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From Kitchen to Counter: Outfitting Your Team for Comfort, Style, and Brand Visibility

Modern Restaurant Management

Professional garment design achieves this balance by carefully considering operational requirements and visual presentation. Whether they’re commuting to work, grabbing coffee before a shift, or posting on social media, staff wearing your logo helps increase brand visibility in the community.

Uniforms 221
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. Segmenting your email list is essential for sending targeted offers.

Book 195
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How Does a Single-Location Independent Operator Restaurant Compete with Chain Franchises?

Modern Restaurant Management

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty. Play to Your Strengths.

Franchise 536
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.

2025 195