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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

To rebound, I recommend hiring a trusted marketing professional or team that understands your vision and can execute strategies that help your restaurant thrive. For chains or larger restaurant groups, digital marketing through email campaigns, targeted ads, and loyalty programs can help scale the reach.

Marketing 380
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. Collaborate with influencers Collaborating with influencers and food bloggers can significantly boost your restaurant's visibility and attract new customers.

Book 195
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JBF Study: Independent Restaurants Are Actively Evolving

Modern Restaurant Management

Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.

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MRM Research Roundup: Seasonal Hiring, Online Ordering and Feeding the Workplace

Modern Restaurant Management

Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. Below are insights from the survey, highlighting the latest trends surrounding gift cards, loyalty programs and merchant apps.

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Building a Winning CMO-CFO Relationship with Better Marketing Data

Modern Restaurant Management

You know, the usual in 2021. The stately, longstanding finance executive who has never heard of TikTok will inevitably look at this plan and say, “Wow, no way.

Marketing 520
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The Complete Guide to Online Ordering Systems for Restaurants

ChowNow

With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. Theres little room for branding, and menu presentation, pricing, and promotions are often influenced by the platforms rules rather than the restaurants preferences.

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Your Guide To Restaurant Email Marketing In 2025

ChowNow

And it works 59% of respondents say marketing emails influence their purchase decisions. Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return. Loyalty Program Updates Customers love rewards, but they need reminders to take advantage of them.