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How Gift Cards Can Help Restaurants Cope with Inflation

Modern Restaurant Management

How can a gift card program help restaurants? The global gift card market is continuing to grow and predicted to reach $1.4 trillion by 2026 , validating consumers’ desires to have and use gift cards. Gift cards are easily accessible, offering restaurants free advertising.

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Six Reasons Promo and Gift Cards Will Be Driving Restaurant Trends in 2022

Modern Restaurant Management

Among all the trends forecasted for hospitality establishments in 2022, restaurant gift cards are one of the most powerful tools in your tool belt. We’ve listed six trends you’ll see in restaurants in 2022 and, through them, how you can use gift and promotional cards to see even more success.

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How to Consolidate Your Gift Card Program to Promote Cross-Brand Loyalty

Modern Restaurant Management

As multi-brand operators seek new ways to reach their customers, gift card programs are one way to engage multiple customer bases at once. One initiative that makes this process easy is consolidating individual brands’ gift card programs into one single program. This can save your company time and money.

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As Inflation Rises, Restaurants Look to Gift Cards to Attract Newly Cost-Conscious Consumers 

Modern Restaurant Management

As consumers reevaluate their spending habits, one lever many restaurants are turning to is the gift card. Whether plastic or digital, gift cards can be connected to promotional offers, discounts and incentives. Restaurants wanting to invest in their gift card programs can consider adopting these strategies.

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Five Tips to Increase Gift Card Sales This Holiday Season 

Modern Restaurant Management

With data showing that 65 percent of gift card recipients spend approximately 38 percent more than the face value of their cards, restaurant brands should be taking action to optimize their gift card programs for the holiday season. The holiday season is coming and gift cards are still the present du jour.

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The Holiday Rush and Beyond: Six Benefits that Keep Restaurant Teams Engaged

Modern Restaurant Management

Instead of cash alone, consider giving the choice of a memorable experience, such as a gift certificate. Consider adding a “holiday surprise” that allows team members to receive a bonus and a gift specifically chosen for them, adding excitement and a personal touch.

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Most Wanted: Restaurant Gift Cards Top the List (Infographic)

Modern Restaurant Management

Restaurant gift cards will be a hot holiday present because, according to new research from the National Restaurant Association, more than 60 percent of people are hoping to receive a restaurant gift card this holiday season. 12-14, 2021, asking questions about their perceptions of restaurant gift cards.