ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 523

Marketing Social Media Fast Casual Influencer 523

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

Mobile Ordering 508

Mobile Ordering Marketing Menu Fast Casual 508

Modern Restaurant Management

MAY 9, 2025

Discover how handheld POS devices and QR code ordering are transforming outdoor spaces into efficient revenue engines. To learn more about how restaurant operators can best set themselves up for the upcoming summer season, Modern Restaurant Management IMRM) magazine reached out Kevin Bryla, Chief Marketing Officer, SpotOn. The result?

Outdoor 251

Outdoor Mobile Ordering Loyalty Program Fast Casual 251

Modern Restaurant Management

MAY 30, 2025

The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Restaurant Business

JUNE 17, 2025

Continue to Site >>> Menu C-stores are stealing fast-food tactics. Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-order food, value offerings, loyalty programs.

Food 275

Food Fast Casual Leadership Loyalty Program 275

Modern Restaurant Management

JANUARY 31, 2025

This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). Fast-casual visits overall were down 3.8 percent in November.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

OCTOBER 26, 2021

Most notably is the shift to mobile and the way in which consumers patronize their favorite restaurants. Of course, delivery also spiked, but the underlying thread between each of these dining preferences is the use of mobile for ordering and pick-up. It’s more about mobile ordering and the experience.

Mobile Ordering 546

Mobile Ordering Download Customer Experience Fast Casual 546

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

ChowNow

JUNE 12, 2025

It’s tempting to chase quick wins with deep discounts or paid promos, but those tactics usually eat into your margins as fast as they spike short-term numbers. And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

Lavu

JUNE 26, 2025

The restaurant industry is rapidly evolving, and mobile food ordering is at the center of this transformation. These mobile food ordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobile ordering seemed like a long shot.

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Mobile Ordering Food Order 2025 Ordering 78

Restaurant Business

JUNE 17, 2025

Salad is rising as the next drive-thru concept The fast-casual Greenlane is plotting growth across Florida with investor and NFL star Rob Gronkowski working the drive-thru window. But Tampa-based Greenlane is among a growing number of fast-casual concepts making freshly prepared salads a drive-thru option.

Fast Casual 159

Fast Casual Leadership Mobile Ordering Casual 159

Modern Restaurant Management

SEPTEMBER 27, 2023

percent) than they do in casual restaurants (16.5 Takeout tips are down : Tips for online orders and delivery dipped slightly, falling from 8.83 Diners are going out more often : People are dining out more frequently at both fine dining and fast casual restaurants, with the total number of transactions rising 3.60

Fast Casual 493

Fast Casual Fine Dining Employee Relations Customer Service 493

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data. Heloise Blaure, founder of HomeKitchenLand.com.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

DECEMBER 31, 2024

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. Franchise 2.0:

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

JULY 15, 2020

Pace of recovery for fast casual brands has slowed down considerably, although results continue to be much better than for full-service restaurants. Grubhub launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Forecasts: Summer (in ranking order).

2020 487

2020 Mobile Ordering Point of Sale Food Supply 487

Restaurant Business

JUNE 23, 2025

They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” Add these six terms to your vocabulary.

Hiring 172

Hiring Mobile Ordering Advertising Leadership 172

Modern Restaurant Management

FEBRUARY 17, 2021

Although mandated dine-in restrictions have held back all restaurant segments, particularly full service, consumer demand for restaurant meals and the ability to serve the demand with a host of off-premises services, like digital ordering, delivery, drive-thru, and carry-out, are the silver linings that enable the industry to persevere.

2021 474

2021 Mobile Ordering Download Loyalty Program 474

Restaurant Business

JUNE 11, 2025

These ads will direct back to a restaurants’ DoorDash ordering page. In the future, they could also link to a restaurants’ own website if they use DoorDash’s Storefront online ordering system, Samolis said. But some have bristled at the idea that they must now offer discounts in order to compete. Sign up here.

Advertising 223

Advertising Fast Casual Social Media Leadership 223

Modern Restaurant Management

MAY 5, 2021

Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

ChowNow

MAY 23, 2025

It factors in all your operating expenses, like labor, rent, insurance, equipment repairs, marketing, and more. Restaurant type: Whether you run a fine dining, fast casual, or quick service concept plays a big role in potential margins. Keep them too low, and youre losing your net profit margin every time someone orders.

Point of Sale 195

Point of Sale Insurance Fast Casual Customer Service 195

Modern Restaurant Management

JANUARY 2, 2024

In the next year, this role will also include helping them with order management during peak times. In the next year, this role will also include helping them with order management during peak times. Using LPR, restaurant staff can link an order to a customer's car and use it as an identification to deliver their order once ready.

2024 493

2024 Fast Casual Food Safety Insurance 493

Modern Restaurant Management

OCTOBER 12, 2022

With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base. The fast-food giant brought back the Mexican Pizza in May 2022 as a Limited Time Offer. Starbucks Rewards members made up 53 percent of U.S. million members to 27.4

Loyalty Program 471

Loyalty Program Merchandise Mobile Ordering Coupons 471

Modern Restaurant Management

APRIL 1, 2020

Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and social media promotions across its website and mobile app. Because patrons are not able to dine out, call-ahead orders have increased.

Technology 472

Technology Healthcare Social Media Mobile Ordering 472

Modern Restaurant Management

MARCH 16, 2021

What issues have affected the industry over the last five years in the topics of marketing, design, operations, law, finance, technology and equipment? Tableside ordering via tablets, tableside payment, POS systems designed with mobility and flexibility in mind have dominated the market growing out of the fast casual.

Fast Casual 390

Fast Casual Front of House Fine Dining Mobile Ordering 390

Modern Restaurant Management

MAY 1, 2020

Other businesses have seen a surge of consumer interest, including chicken-wing joints (+84 percent), pizzerias (+71 percent) and fast-food restaurants (+55 percent). In Taiwan and South Korea, where restaurant dining rooms remained open during the pandemic, frequent users actually reported ordering more takeout and delivery.

2020 479

2020 Food Safety Fast Casual Guest Recovery 479

Modern Restaurant Management

DECEMBER 21, 2022

Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience.

2023 493

2023 Loyalty Program Mobile Ordering Customer Experience 493

Modern Restaurant Management

APRIL 15, 2020

Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth.

2020 491

2020 Point of Sale Fast Casual Online Ordering 491

ChowNow

MARCH 27, 2025

Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Menu pricing shouldnt be a guessing gameit should reflect the real costs of running your restaurant, what your guests are willing to pay, and where you stand in the local market.

Pricing 195

Pricing Menu Point of Sale Customer Experience 195

Modern Restaurant Management

APRIL 10, 2020

More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. With insights, a restaurant may notice that a customer often places an order on weeknights around 6 p.m. Guests are listening.

Customer Experience 433

Customer Experience Mobile Ordering Social Media Online Ordering 433

Modern Restaurant Management

MAY 28, 2021

Top Marketer : Dan Farrell, Multi-units in MI. This expansion is part of the brand's established presence in the market and increases its off-premise capabilities. IHOP® unveiled the latest plans to launch a pilot of its new fast-casual concept, flip’d by IHOP (flip’d). flip'd by IHOP.

Franchise 474

Franchise Franchising Fast Casual Loyalty Program 474

Modern Restaurant Management

JANUARY 8, 2024

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

JANUARY 22, 2020

Online Ordering and Mobile Apps. Unlike before, when you had to memorize the delivery numbers of your favorite fast-food chains, you can now order in with just a click. Thanks to the arrival of food delivery applications, the casual diner can now satisfy his or her cravings whenever he or she pleases.

Customer Service 440

Customer Service 2020 Social Media Mobile Ordering 440

Modern Restaurant Management

DECEMBER 21, 2022

This will enable brands to better manage off-premises orders and balance their hybrid operating models. The concept of self-service will continue to evolve as consumers become accustomed to placing orders with devices. Operations will continue to be simplified despite digital experiences expansion.

2023 419

2023 Loyalty Program Fast Casual Customer Experience 419

Modern Restaurant Management

JANUARY 12, 2021

According to Upserve’s 2020 State of the Restaurant Industry Report, the industry will collectively lose $240 billion, with casual dining sales volume down by 60 percent and fast casual down 50 percent. There’s no disputing that the past year has been extremely hard on the restaurant industry overall.

Fast Casual 411

Fast Casual Food Safety Loyalty Program Customer Experience 411

ChowNow

MAY 9, 2025

When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. With a few simple techniques, you can write menu descriptions that sounds natural, highlight your best dishes, and help guests feel confident (and excited) about ordering.

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Menu Dietary Restrictions Online Ordering Mobile Ordering 195