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Smart QSR and fastcasual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. So, what can marketers of fastcasuals do to bring people back to their brick-and-mortar locations? ” decisions.
While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyaltyprograms. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.
So much data is generated at every point within a restaurant, whether fastcasual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Data, Data, Data.
Platforms that consolidate key functions—such as sales, employee management, rewards programs and operations—into one streamlined system are crucial for enhancing operational efficiency across the QSR sector. QSR and fast-casual franchises continue to drive the expansion of the franchising sector.
Fine dining venues benefit from understated elegance through embroidered logos on professional attire, while fast-casual concepts can leverage more dynamic graphics and color palettes to reflect their energetic atmosphere. Strategic use of color should inform uniform design decisions.
How to calculate your restaurant customer acquisition cost (CAC) As a business owner, understanding CAC is important if you want to make informed decisions about your marketing investments. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups.
As a result, quick-service and fast-casual restaurants are increasingly harnessing big data and automation to give their customers what they want before an order comes out of their mouth – or their brand’s app. But what if you aren’t the fast-food giants of the world? Hold the pickles but double-up on mayo.
Build a Customer LoyaltyProgram Were starting here because a loyaltyprogram is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think. For example, the ChowNow Rewards Program makes it incredibly simple for restaurants to offer this experience.
The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Restaurants are also implementing innovative retention strategies.
Consider a large Mexican fast-casual chain that implemented a tuition coverage program for employees pursuing degrees in fields like agriculture, culinary arts, and hospitality. Similarly, a prominent fried chicken QSR recognized the limitations of its existing scholarship program, which primarily benefited traditional students.
The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it. Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Be aware of market trends.
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience. Nothing is fraud proof.
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.
Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Loyalty & Referral Programs: If your audience includes frequent diners, encourage repeat visits with rewards programs or discounts for referring friends. Behavioral Factors: How Do Your Customers Dine?
Recognizing this shift, Freshii , a fast-casual franchise with hundreds of locations globally, created a corporate partnership that enables companies to offer meal kits and market baskets at a discount to their employees. For more information, visit Oracle's COVID-19 resource center.
According to Upserve’s 2020 State of the Restaurant Industry Report, the industry will collectively lose $240 billion, with casual dining sales volume down by 60 percent and fastcasual down 50 percent. There’s no disputing that the past year has been extremely hard on the restaurant industry overall.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in November.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
Restaurants will increasingly become more reliant on using their transaction data to inform and automate their businesses. As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in.
Forecasting can also help inform employee schedules that optimize your labor spend. Research has long suggested service with a smile reinforces the relationship between restaurant and customer, increasing tips and loyalty. Now this is a common occurrence, thanks to restaurant loyaltyprograms and smart technology.
To reduce friction and allow multitasking, a KDS should speak to the chef rather than display information on its screen. Talk to your bank — be proactive in communications and provide timely, accurate financial information if trying to secure or increase a line of credit. – Tim McLaughlin, Founder & CEO, GoTab. "We
Kiosks Are Coming for FastCasual Here’s a stat that might surprise you: 62% of brands are using or rolling out kiosks in 2025. While QSRs lead at 80%, fastcasual is catching up quickly. The takeaway: “Kiosks are coming to fastcasual. As Chris Demery puts it, “Information is powerful.
Simple customer retention strategies for restaurants Collect customer information (and use it!) ?? One of the most important steps in building your customer retention strategy is the collection of customer information. The basic information you should be collecting is first and last name, phone number, and email address.
Loyaltyprograms offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyaltyprograms are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Piya has no confirmed locations, but it will have a private omakase dining room and a fast-casual area where NFT holders can access exclusive events. Innovative Loyalty Schemes. End-to-End Supply Chain Visibility.
This heightened awareness will drive consumers to actively seek information and make informed decisions to ensure their well-being. Based on what we’re already seeing from our partners, consumers want to be educated about their food to make informed buying choices: where is it from? How was the food sourced or produced?
As the owner of a food establishment, this is very valuable information to you. In the short term, it’s QSR that will experience labor improvement, then fast-casual. In fact, customers are even rewarded through generous loyaltyprograms and restaurants can improve the efficiency of its operations in the process.
Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. Loyaltyprograms Who doesn’t love free stuff? Need some inspiration?
Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. One in 10 people currently work in foodservice, making it the nation’s second-largest private employer.
Flynn now owns and operates a combined total of 2,355 quick-service, fastcasual and casual dining restaurants, generating $3.5 “With this product in hand, Meals on Wheels programs will be able to continue to deliver nutritious meals to homebound seniors while providing much needed financial relief.
Other businesses have seen a surge of consumer interest, including chicken-wing joints (+84 percent), pizzerias (+71 percent) and fast-food restaurants (+55 percent). dine out more often to fulfill basic needs and gravitate toward drive-thru and take-away options associated with QSR and fastcasual. In the U.K.
In 2024, brands will continue to overcome the challenge of accessing and aggregating this valuable owned data to cultivate this level of hospitality and long-term brand loyalty. Stored value will also emerge as a critical element in loyaltyprograms, offering added flexibility and customer benefits. – Joe Hand Jr.,
We expect restaurants to place more emphasis on these things given increased competition in the space as operators aim to increase brand loyalty both internally and externally. Concepts that captured strong market share like fastcasual chains will continue to outpace growth in full service locations.
Through this program, Dunkin’ franchisees have the opportunity to offer their restaurant employees an affordable, flexible and supportive pathway to an associate or bachelor’s degree from SNHU. Taffer’s Tavern has its eyes set on bringing its bar fare andbeverage program to D.C. ” Showing Support. .”
In this edition of MRM News Bites, we feature robots in fast food, virtual education and chef-inspired, plant-based ice cream. They are offering $0 delivery fees** from all merchant partners in DoorDash’s program to support Black-owned businesses on DoorDash and Caviar through the end of 2020. ” Resetting America.
The majority of fast-casual and fine dining operators are meeting this challenge head-on by adding new offerings monthly,* driving increased competition with bar-and-grill operators. These include marketing, website development, appointment scheduling, digital loyalty, review management, and both retail and restaurant POS solutions.
Both opportunities provide franchisees with a turnkey opportunity that includes a detailed training program, real estate/food truck leases, all kitchen equipment, inventory, supplies, and a three-month capital reserve among other benefits. For more information on the program, including the 2022 scholarship application details, visit [link].
Marketers who already had a text messaging programs in place discovered that consumers actually opened their texts and messages got through (In fact, 97 percent of the time!). This better, smarter use of technology to keep customers informed also helps with ordering and planning.
In addition to virtual kitchens meeting lower labor costs, they also offer a fast-track to opening, with a location able to begin serving in just one month. We are offering a groundbreaking conversion opportunity with our new Fazoli’s 2020 Franchise Incentive Program. ” Ice is Doing Nice. Pieology in China.
Their enthusiasm for our brand coupled with their deep experience developing successful polished casual and fast-casual restaurant brands in Alberta make them the perfect partners to bring CPK into Canada for the first time. ce launched its franchise program to expand the concept across the nation. Real Famous BBQ Debuts.
A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fastcasual, fine dining, etc.) What type of restaurant are you looking to open?
FastCasual Restaurants. Fastcasual restaurants, also known as fast food or quick service restaurants, involve ordering at a counter or doing some level of self-service. Although factors like franchise affiliation may affect profit margins, fastcasual restaurants typically have an average profit margin of 6-9%.
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