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Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. One of the most debated strategies is dynamic pricing, which adjusts based on demand and other variables. They were asked to place an order from an online restaurant.
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. This was only topped by grocery store increases at 79 percent.
based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Guests are significantly pulling back their discretionary spending, which is directly influencing when, how, and what they choose to order at quick-service and fast-casual restaurants.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. In 2025, operators can offer elevated foodservice experiences at more affordable prices through emphasizing value in LTOs to drive sales.
So much data is generated at every point within a restaurant, whether fastcasual or fine dining. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. Data, Data, Data. Will the social media impact for restaurants wane at all in 2025?
The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Revenue growth in 2024 was largely driven by menu price adjustments.
In 2024, restaurants across the country saw an average five percent increase in transactions and an average eight percent increase in profits with only four percent caused by price hikes. Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8
When we asked about fast food: 29 percent said they eat fast food frequently. 46 percent said they occasionally dine at a fast-food restaurant. Only five percent said they never eat fast food. 29 percent said they rarely ate at casual restaurants. 29 percent said they rarely ate at casual restaurants.
When you decided to open a restaurant, you probably didnt picture yourself glued to spreadsheets or tracking the price of eggs, but keeping an eye on the numbers is how you stay open year after year. This gives you a sense of how effective your menu pricing is. Theres no one-size-fits-all number.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. Insights from Gen Z data and behavior show that marketing opportunities for this group are far more influencer-driven than Millennials.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. Income: Do your customers prioritize affordability, or are they willing to pay premium prices?
The data collected will help create future strategies to identify customer preferences influencing a company's sales and marketing strategies. We predict the rise of 'bougie' ingredients like caviar, lobster and truffle popping up at restaurants at more affordable prices and in more casual settings like fastcasuals and QSRs.
We were entering the saturated fast-casual burger space and knew we needed to make an impact. Digging deeper, heat maps and dwell times show how guests interact with a space, influencing layout and service flow. Data can also help optimize your menu and pricing model.
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. While you can not always control the commodity pricing, you can control how you manage it by reducing waste, optimizing efficiencies and leveraging margins.
Restaurateurs may very well look to expand beyond the typical pop up, food truck, festival or off-premises event to more interesting, intimate venues like social influencer kitchens, dining rooms and gardens. Consumers are realizing it’s a delicious wine with a good price point.
In the short term, it’s QSR that will experience labor improvement, then fast-casual. Times have certainly changed for the everyday restaurant owner as hyper-connectivity and busy lifestyles continue to influence consumer behavior and where society eats. Restaurants will become increasingly casual.
Reduce portion sizes slightly to maintain menu prices but account for increased costs. Don’t be afraid to increase price. Don’t be afraid to increase price. Bottom 50 percent of line items produce 3 percent of revenue. " – Jocelyn Taylor, Director of Client Partnerships – Restaurants, VDX.tv. "In
Fast-CasualFast Growth Rising prices in recent years have evidently been good for someone: Fast-casual restaurants. ” That report finds that, through the first half of 2024, fast-casual restaurants saw visit growth of 3.2 titled Pricing Strategies Driving Restaurant Visits in 2024.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The Value of Trust. velocity in Neighborhood Bars has grown by 447 percent vs the equivalent week in 2020.
Other businesses have seen a surge of consumer interest, including chicken-wing joints (+84 percent), pizzerias (+71 percent) and fast-food restaurants (+55 percent). dine out more often to fulfill basic needs and gravitate toward drive-thru and take-away options associated with QSR and fastcasual. In the U.K. In the U.S.
The cost of the food you serve can be affected by so many different outside influences, some of them more obvious, like the rise and fall of fuel costs or the effects of good or bad weather. It is affected by seasonality, market prices, and even pop culture. Think about how much food prices can rise and fall over time.
Illustration by Bea Hayward Once a luxury reserved for posh dinners, fish roe has become the snack du jour at restaurants across the country — and it’s blurring the lines between casual and formal dining Caviar has gone on a journey over the past few years. Today, it’s almost the same price.” We’re more of a neighborhood restaurant.
This edition of MRM Research Roundup features restaurant industry year-end totals, how restaurant labor is evolving, fast-food brand intimacy and top cities for locavores. Top Fast-Food Brand Intimacy. An Unpopular Year. Doing without is no longer an option.” ” To access the report, click here.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. percent in December and 11.3
This sudden interest in food has led to the rise of social media influencer “foodies” whose star power rivals Food Network hosts. The best mailing list for your campaign will likely depend on your restaurant's price point and where the bulk of your sales come from. Of all participants surveyed, around one-fifth (20.5
The main takeaway: It’s led to higher prices and lower foot traffic at many of the state’s dining establishments. “As a result of the minimum wage increase, most chains have raised prices in the region anywhere from the mid-single digits to the midteens,” writes Hottovy. percent, as noted), Burger King (-3.86
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Search and filtering options (by cuisine, price, dietary preferences, etc.). Forge partnerships with local food influencers to create authentic buzz and attract new users.
Often, instead of full courses, the supporting role of the food will come in the form of smaller dishes, sometimes just as one bite so guests dont get too full too fast. In that situation, we suggest a three to five-course meal with a fixed price that customers can choose to participate in.
The study, which focuses on fast food and fastcasual restaurants, compares pre- and post-crisis trends and topics such as delivery preferences (including 3rd party platforms) based on consumer segments, deep dives into consumer segments that value different order and pick up channels, and willingness-to-pay both in-store and for delivery.
Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. percent of diners noting that recent price increases have altered their spending habits, and 58.5
parent company of fast-casual restaurant chain The Habit Burger Grill, for approximately $375 million in a cash transaction. “As a fast-casual concept with strong unit economics, The Habit Burger Grill is a fantastic addition to the Yum! Beefing Up with Habit Acquisition. Brands, Inc. and internationally.
Many fast food chains already have successful kiosk setups, with McDonald’s being the most prominent. You’ll get detailed daily reports on price changes and even price forecasting. You can then use this information to adjust your menu, make purchasing decisions, or change your pricing.
Key findings illustrating the industry's economic conditions include: Growth will continue : The foodservice industry is forecast to reach $997 billion in sales in 2023, driven in part by higher menu prices. Consumer spending at foodservice outlets was up 4 percent due to higher prices, reports The NPD Group*.
Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. Post special offers to attract both first-time and price-conscious customers.
In the last decade, tourist-oriented restaurants, cheesy cafes, and fast food have moved into the town’s Chinese Portuguese shophouses. But mixed in with these are decades-old noodle stalls, casual curry shacks, legendary restaurants, and bustling markets — most of which can be reached on foot, a rarity in Thailand.
His previous experience also includes acting as CFO and controller for numerous hospitality and fastcasual brands such as Rubio’s, Carl’s Jr., Fastcasual restaurants continue to outpace industry growth and we see a great deal of opportunity for business owners in this urban market.” and Del Taco.
Topics: Restaurant Trends, Marketing, Staffing Challenges, World Cuisine Influences, and More. Digital Transformation in FastCasual and QSR Summit. This two-day workshop's focus is on the continuous pivots that fastcasual restaurants and QSRs have had to make during the pandemic. FastCasual Executive Summit.
State of Digital Qu announced the results of its fifth annual survey of quick service (QSR) and fastcasual (FC) restaurant brands. Digital ordering is still larger at fastcasuals versus QSR. Half of fastcasuals achieved 26-50 percent digital sales, while nearly half of QSRs had 11-25 percent digital sales.
Your restaurant profit margin can be influenced by food and inventory trends, your geographic location, the state of the broader economy, and a wide range of other factors. With greater labor costs, FSR can fall into the 3-5% profit margin range, depending on restaurant size, menu item prices, turnover rates, and location.
This trend is not just in fine dining, but though positioning levels – bars/pubs, clubs, smart casual, fastcasual, cafés, QSR and right down to impulse. Less choice might be the obvious downside for customers but then focus can move to the quality of food being made and potentially deflect menu price increases.
What’s one of the most important aspects that can influence long-term success? Here are some popular concepts you can use as inspiration: Fast food (quick-service restaurants) like McDonalds or Burger King. Casual dining establishments offer moderately priced food with large menus that cater to different palates.
From Fine Dining leading the pack, but also likely being a statistical mirage— to weather continuously influencing performance… It can be easy to get lost in data. The segment has high check growth, driven by price increases, which have hindered traffic growth. Comp Sales -5.7% However, beneath the seasonal noise?
42 of the country’s favorite fast food and restaurant chains still don’t offer a plant-based entrée, according to a report released today by The Good Food Institute (GFI). Please send plant-based news to Modern Restaurant Management (MRM) magazine's Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.
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