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In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The Importance of the Media’s Role As we recently saw with the large, multi-state onion recall that impacted restaurants in at least 13 states, the media can rapidly spread recall news to a wide audience.
As laws become stricter, technology evolves and socialmedia increases public awareness and accountability, restaurant owners must adopt proactive measures to ensure responsible alcohol service. Forty two states in the U.S. Creating a Culture of Responsibility Building a culture of responsible alcohol service starts with leadership.
Build SocialMedia Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. You need to have a long-standing socialmedia presence. I don’t care how many followers you have; the goal is to start gaining socialmedia presence.
Enhanced biosecurity includes: Restricting farm access to essential personnel only Implementing rigorous sanitatiozn protocols for equipment and vehicles Increasing surveillance and early detection programs to identify potential outbreaks 2.
Speaker: Hope Neiman, Chief Marketing Officer of Tillster
More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, socialmedia. With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers.
Energy-saving practices, such as shutting down non-essential equipment during off-hours or scheduling regular maintenance, can significantly cut energy costs. Ask a team member to post socialmedia updates or answer customer inquiries online.
In the age of socialmedia, these impressions spread faster and wider than ever before. A single negative experience—whether it's a visibly soiled restroom or an employee neglecting proper handwashing—can alter how customers view your brand.
Your job posts need to be where Gen Z actually spends time – think TikTok, Instagram, and other app-first, social job platforms like Jobget 2. So how can you change up your hiring strategy to attract this workforce? Traditional "Hiring Cooks" or "Servers Needed" job posts won't cut it anymore 3.
To do so, you must have an optimized website and engaging socialmedia profiles. Make sure to add a clear sign-up form to your website and promote it on your socialmedia channels. These socialmedia personalities have loyal followers who trust the restaurants they suggest.
This artistry extends beyond the table to socialmedia, where visually striking glassware plays a starring role, drawing in followers and creating a buzz. The intricate designs and varying shapes and colors of specialty glasses offer opportunities for innovation in presentation that brings creative drink concepts to life.
Start with a detailed business plan that lays out every cost, from food costs and equipment to licensing and operating expenses. Other restaurants dump all their energy into socialmedia, but forget that they dont actually own that customer relationshipif the algorithm shifts, their socialmedia presence disappears.
By Lindsay Lawrence, Contributor Relocating a restaurant is no small feat, as it involves managing the transportation of kitchen equipment, reestablishing the space’s atmosphere, and ensuring minimal disruption to your business. These tools make it easier to ensure that equipment will fit properly.
So, whether you're chatting with them on socialmedia, helping them out through a live chat, or responding to an email, you should make it feel like a genuine conversation. Socialmedia is perfect for this and can be helpful for responding to customer comments, doing live videos, or sending direct support messages.
Use SocialMedia to Announce Your Restaurant's Move Socialmedia is one of the most effective platforms to announce the relocation of your restaurant. These messages can be shared on socialmedia as part of your moves storytelling. This includes those who may not be active on socialmedia.
This kind of marketing is all about personal connection—think community events, socialmedia shoutouts, and customer engagement. Consistency Is Key : Whether it’s regular socialmedia posts or monthly newsletters, keeping your customers engaged is all about showing up and staying on their radar.
In the coming weeks, Lee and Toast will give out $150,000 in cash prizes to three exceptional independent restaurants, nominated by their fans on socialmedia. From training for a fight, to food that you have to buy, to training equipment, you pay for all of that.
To avoid costly damage, your kitchen equipment, bar fixtures, storage units, and decor pieces require careful handling. This is where hiring professional restaurant equipment movers becomes crucial. Update your website, Google listing, delivery apps, and socialmedia pages with your new address, hours, and photos.
Whether for operations expansion, equipment upgrades, staff recruiting, or more marketing activity, growth calls for resources. Securing more resources guarantees that your restaurant can manage more demand without compromising quality, whether it comes to equipment upgrades, automation investments, or production facility expansion.
Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. TikTok-To-Table : As soon as August arrived, so did a wave of consumer obsession for socialmedia’s viral “Cucumber Salad” trend.
Think of it as setting the stage for an unforgettable show: Tease on SocialMedia – Share sneak peeks, ingredient highlights, or behind-the-scenes photos. Building Anticipation Among Customers Utilizing SocialMedia and Email Campaigns Use digital platforms to generate buzz: Countdown Posts – Create excitement with daily updates.
The Double-Edged Sword of SocialMediaSocialmedia has reshaped how restaurants connect with guests, offering instant access to specials, menu highlights, and community events. While powerful, it also demands a thoughtful strategy to maintain brand reputation and engagement.
By aggregating information from a variety of sources, such as Yelp, Google Business Profiles, reservation apps like Resy, and socialmedia, these search engines provide a comprehensive view of restaurant options, reviews, menu offerings, and more.
Consistent Equipment Across Locations : Using standardized equipment across all locations, such as commercial deep fryers , ensures consistency in food preparation and quality. Standardized Training Programs: Newbies get uniform training with digital training tools across multiple locations.
Restaurants can also generate custom booking links, allowing diners to make a reservation or join the waitlist directly from their preferred socialmedia platforms. All traffic from these links is tracked in the dashboard, helping restaurants better understand where their guests are coming from.
Cottage cheese had a socialmedia-fueled renaissance. But this trend wasn't just seen on socialmedia. And while college years are punctuated by exams, getting the most out of the college experience requires energy for epic, early-morning weekend tailgates and late-night socializing.
Socialmedia is a critical driver, with 58 percent of SMBs now on TikTok, while 38 percent are actively integrating AI into their operations. More than a quarter (28 percent) are using AI for marketing and socialmedia, while 24 percent are using the technology for written communications. AI adoption spreads in new ways.
“Competition within the beverage industry is intensifying, and brands must focus on the trend of customisation to keep up,” says Luke Wang, the Chief Technology Officer at coffee equipment manufacturer CAYE Technology. Socialmedia is another key factor, which is primarily used by the younger generations.”
These changes, however, appear to reflect a more scientific approach to coffee preparation, as baristas strive for excellence and precision in their craft, often relying on automat ed equipment and gadgets to assist the process. Coffee shops are, at their core, social environments.
Include key milestones like finalizing the lease, completing renovations, hiring staff, ordering equipment, and doing test runs of your menu. It’s not just about relocating furniture and equipment—it’s about creating an environment that feels just as polished as your original location. You’re becoming a brand.
Expect 2025 to see a renewed fight for the survival and growth of local markets, driven by both consumers and restaurateurs who value authenticity, sustainability, and the vital social role these markets play. Will the socialmedia impact for restaurants wane at all in 2025?
This includes your socialmedia ads, loyalty programs , printed flyers, local event sponsorships, discounts, and PR. Lower utility-related operating costs by switching to LED bulbs, installing smart thermostats and motion detector lights in low-traffic areas, and performing regular maintenance on HVAC and kitchen equipment.
What is Online Reputation Management for Restaurants Simple definition of restaurant reputation Online reputation management for restaurants means actively shaping how people see your restaurant on review sites, socialmedia, and online searches. Engage with your local community through events, partnerships, and social initiatives.
Consumers now move fluidly between AI tools, socialmedia, and review platforms to validate claims, check brand reputation, and watch videos from real customers before making decisions. Half of Gen Z diners coordinate outfits before going out and 57 percent check a restaurant’s aesthetic on socialmedia before choosing a look.
Non-essential eating occasions, like late-night snacking and social dinners, have seen notable declines. A third of respondents (31 percent) cited the lack of a unified customer view as their biggest data blind spot, while 43 percent reported that it is moderately challenging to measure the ROI of their media and advertising efforts.
When supply chain disruptions force menu changes or equipment failures demand quick solutions, creative team members find ways to maintain service quality. Consider how staff interact with customers during peak hours, handle complaints, and represent a brand on socialmedia. If you are too rigid, you’re out.”
Increasing restaurant profits allows you to invest in upgrades, like better equipment or a nicer place for customers to eat. Examples of fixed costs for a restaurant include rent, insurance, and equipment lease payments. Focusing on making more money is essential to keep your business successful in the long run.
It lives in socialmedia, online, in customers’ phones… Your menu has the ability to go beyond the four walls, so it needs to be intentional.” Modern POS systems now come equipped with AI-driven analytics, offering predictive insights that traditional systems can’t provide.
These licensed commercial spaces give operators a place to store inventory, prep food, and clean their equipment—ensuring they meet health codes and run efficiently. Storage & Prep Space – Commissaries offer access to commercial equipment, dry storage, and prep stations, without the need for a large upfront investment.
Be sure to spread the word about any event via email marketing and socialmedia. If your gastropub has a large physical footprint, equipping servers with a handheld POS system can help them turn tables faster and get orders to the kitchen more quickly and accurately. Experiment with having guests order at the bar or via QR code.
Loyalty program costs might include discounts and free item redemptions, paid socialmedia advertising, and printing costs for signage. Spread the word online There are three main online spaces where you can connect with potential rewards members: in their email inbox, on your socialmedia pages, and on your website.
Delivering on the Promise Knowledge SpotOn is committed to equipping independent restaurants with the financial and operational know-how they need to succeed. ### Media Contact: Megan Palmer mpalmer@spoton.com 410-262-7349 For more information, visit www.spoton.com.
Think of your website and socialmedia profiles as digital billboards for your brand they should reflect everything new about you. Local media can be a huge help here. Are you moving specialized equipment? Updating Your Online Presence A relocation isnt complete until all the digital aspects are sorted.
Visuals are essential for marketing and socialmedia engagement. Equipment and Tools for Effective Food Photography Choosing the Right Camera Select cameras based on your budget and photography requirements. Pricing should reflect your experience, equipment usage, and post-processing efforts.
I’m happy to say it’s come back, with people holding big business and social events again. Socialmedia, email, and digital ads became lifelines—helping small businesses stay visible and build relationships through personalized messages. Today, community-driven marketing has become a game-changer.
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