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– Salad House CEO Joey Cioffi In 2025, restaurant chains will increase their usage of connected equipment to be more responsive, resilient, and ready to meet evolving customer expectations in a data-first, efficiency-focused world. As a result, we’re looking to implement similar loyaltyprograms across our portfolio of brands.
Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. Brand loyalty is also on the decline. At the same time, U.S. chain sales grew just 3.1 percent in 2024 — falling short of the 4.1 percent menu-price inflation rate.
L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. We believe loyaltyprograms will evolve, moving away from traditional points and discounts toward more sophisticated, personalized incentives delivered through digital channels, such as digital wallets.
Use data from your POS system, online ordering platform, or loyaltyprogram to divide your customers based on factors like their dining frequency, preferences, or location. Collaborate with influencers Collaborating with influencers and food bloggers can significantly boost your restaurant's visibility and attract new customers.
Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.
Operational Empathy: Understand the Core One of the most significant ways my background has influenced my strategy as a COO is through operational empathy. No two restaurants are the same, so take a pulse on where your system is at in terms of customer programs and service offerings.
Hyper-connectivity and lifestyle trends will continue to influence and alter consumer behavior. Customers are incentivized by the appeal of cutting the line (without facing the wrath of fellow line members) and being rewarded for their patronage with generous loyaltyprograms.
With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyaltyprograms are antiquated. Personalization is even more impactful.
It factors in all your operating expenses, like labor, rent, insurance, equipment repairs, marketing, and more. Good profit margins are what allow you to reinvest in your team, upgrade equipment, expand your menu, or just take a breath between shifts. This gives you a sense of how effective your menu pricing is.
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.
Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Putting it All Together.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
This includes your social media ads, loyaltyprograms , printed flyers, local event sponsorships, discounts, and PR. The real question isnt if you should marketits whether youre spending those dollars in ways that actually bring people in and build long-term loyalty.
Expand Customer Loyalty : This year, many restaurants didn’t necessarily see a drop in topline sales, but instead suffered drops in visit frequency. In 2023, companies should lean into growing brand loyalty and engaging more deeply with existing customers even more as they look to offset drops in visit frequency in the category.
In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. Guests will demand a personalized journey when food is delivered to their door. Reduce theft. Improve employee performance.
By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. By promoting social media channels, mobile apps, or loyaltyprograms, QSR operators can encourage customers to interact with their brand outside of the restaurant.
Sourcing Equipment. This includes but is not limited to your equipment, permits, menu, and marketing. Rent, equipment costs, supplies, marketing, and paying staff are among the costs you'll incur when just starting. A common way for coffee shops to get financed is through business loan programs. Obtain Funding.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. The top factor influencing the choice to buy alcoholic drinks with take out/delivery relates to ease and safety. Emotional Connection and Loyalty.
It sets the stage for customer excitement, loyalty, and lasting buzz. Collaborating with Influencers and Food Bloggers Expand your reach by involving influencers: Offer complimentary tastings to popular foodies. Double-check that all kitchen equipment is functioning properly.
At the same time, restaurants should reimagine their loyalty engagement strategies and expand the ways in which consumers can earn rewards. Eighty-five percent of all restaurant loyaltyprogram users want to interact with loyaltyprograms via smartphone. Paytronix Systems, Inc., ” U.S. ” U.S.
By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.
How POS data improves customer loyalty isnt just a trending topic its a strategic advantage for modern restaurants. By capturing real-time insights into customer behavior, preferences, and spending habits, POS systems empower restaurants to deliver personalized experiences, reward loyalty, and increase repeat visits.
But despite these concerns, 46 percent of people noted they will eat out daily to several times a week in coming months and showed a growing loyalty to their favorite brands. “Convenience has a reputation for impacting consumer choice in restaurant service, but pricing influences all demographics' decision making.
This rapid market growth also gave rise to prosumers – highly skilled and educated consumers who invest in premium equipment. In response, many people began investing in their equipment setups and high-quality coffee to prepare their favourite drinks at home.
Responding to your customer reviews is essential to boosting multi-location businesses’ online reputations and increasing customer loyalty. To actively influence online reputation, restaurants must see review responses as one side of an ongoing conversation. Their CX team was only capturing insights via loyaltyprograms.
Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.
The organization’s registered dietitians, nurses and medical doctors deliver lunch-and-learns and employee wellness programs in hospitals to provide the education on the evidence behind plant-based nutrition. PCRM also helps hospitals with implementation of new plant-based menu items. Health Care Without Harm.
Through this program, Dunkin’ franchisees have the opportunity to offer their restaurant employees an affordable, flexible and supportive pathway to an associate or bachelor’s degree from SNHU. Taffer’s Tavern has its eyes set on bringing its bar fare andbeverage program to D.C. ” Showing Support. .”
Loyalty rewards for their restaurants and bars: Almost 1 in 3 (32 percent). “Hotel brands, especially those with locations in various cities around the world, have a unique opportunity to build loyalty with customers through their F&B offerings. ” Building Loyalty. The Local Influence.
Since its inception in mid-March, more than 500 restaurants around the world have joined the program and are reporting sales ranging from several thousand dollars to up to $60,000. "The program is inventive and very attractive to our guests."
According to a consumer study by Deloitte , the number one factor that influences consumers when selecting a restaurant is menu options and order customization. Loyalty Perks. Customers in 2020 are all about perks — 87% of survey respondents belong to fewer than 3 loyaltyprograms each. Menu and order Customization.
Point-of-service (POS) systems: POS systems are data powerhouses, tracking information on sales, customer behavior, inventory, labor, vendor invoicing, promotional/coupon usage, loyaltyprograms, takeout/delivery orders and overall cash flow. Was there an equipment failure or interruption that caused issues?
This is where being well-equipped with a fool-proof restaurant marketing plan comes in. These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.
Visible hygiene practices and minimal contact are now the top two factors that most influence consumers. SMG has closely followed the rise of off-premise dining and the impact of COVID-19 on consumer behavior to help restaurants navigate customer experience challenges, protect brand reputation and drive customer loyalty. In the U.S.
Social media marketing software is a smart tool to enhance customer loyalty and engage with your regular clients while giving them information about timings, new flavours or combos, exciting discounts, and community events. Showcase Customer LoyaltyPrograms. Get Social Media Influencers Onboard. Source: ClassyWish.
LoyaltyPrograms : Increase repeat visits by 42% and average check size by 28% with personalized rewards. This data can fuel targeted marketing campaigns to boost loyalty and increase the average spend per visit. This reduced customer complaints about waiting by 45% and boosted loyaltyprogram participation by 28%.
An effective word-of-mouth marketing strategy is based on the three Es: engage, equip, and empower. Equip: Give guests something to talk about. User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing. Referral programs: One way to encourage positive word-of-mouth is referral marketing.
For multi-unit restaurant operators, your store-level restaurant manager is one of the greatest influences on an individual location’s performance. Equiping them with data and the ability to make day-to-day decisions based on that data, is imperative for driving your profitability.
Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Conversely, by thinking about putting the guest in the center, establishments can ensure that no matter how the guest chooses to engage, the business is equipped to serve them in the manner they prefer.
About 56% of modern-day customers are influenced by the ability to pay for food using mobile payments when choosing which restaurant to buy from. In addition, the mobile payment can be integrated with a loyaltyprogram to boost sales. The mobile payment apps can be integrated directly into an existing POS system.
It’s an all-important metric that influences everything from menu pricing to operational decisions and beyond. Overhead costs are fixed costs including rent, utilities, equipment leases, and insurance. Consider upgrading to energy-efficient equipment and lighting. Many restaurants aim to keep COGS around 28-35% of total sales.
6) Builds Customer Loyalty. With an effective workforce optimization program in place, customer service and employee productivity improve dramatically. That has the supplementary — but no less important — effect of building customer loyalty for your business. Willing to pay a premium for a familiar product or service.
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