Apicbase

APRIL 13, 2023

Restaurants often cater to their most loyal patrons , and because loyal and first-time customers alike tend to pay attention to how much they’re paying for their food, changing menu prices is risky business for restaurants. As a result, dynamic pricing in restaurants hasn’t been common in the past. What is Dynamic Pricing?

Pricing 98

Pricing Technology Loyalty Program Seasonal Menu 98

7 Shifts

MARCH 30, 2022

Answer: restaurant advertising and marketing. Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. All hands on deck?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

Touch Bistro

MAY 26, 2021

Dad is king for a day, which means millions of families will be on the hunt for Father’s Day restaurant specials to mark the special occasion. Plan the right Father’s Day restaurant specials and your venue could become the spot for not only Father’s Day feasts, but also repeat business on many other days throughout the year.

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

Restaurant Engine

MAY 22, 2024

Knowing this can help you craft a marketing strategy to get more office workers in your restaurant over the lunch hour. 1: Offer Lunch-Only Specials For many businesspeople eating out every day can get expensive. Offer specials to entice the office crowd to lunch. This is a perfect opportunity to market to the “workgroup.”

Loyalty Program 109

Loyalty Program Email Marketing Coupons Online Ordering 109

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 142

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 142

Modern Restaurant Management

OCTOBER 20, 2023

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 192

Marketing Loyalty Program Email Marketing Coupons 192

Ken Burgin

JULY 17, 2022

Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Review the range of menu styles and pricing – small, medium, large still works for pricing and range. Create special deals to fill less popular times: these could be Sunday to Wednesday, or late November.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Include hours of operation, location, map, and contact information (phone number and email). A method to collect guest email addresses. Use this email marketing list to communicate updates or special occasions in the future.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.

2022 208

2022 Marketing Email Marketing SEO 208

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. A restaurant promotion can be any special offer to guests at a restaurant. For a fine dining Italian restaurant, it could be that fresh truffle supplements are available at a premium price for a limited time.

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Marketing4Restaurants

JULY 27, 2023

A lot of businesses thrive or die depending on the amount of marketing done. Here are some common mistakes we’ve observed that hinder most businesses: Zero marketing One of the most basic mistakes is simply not doing any marketing at all. Email marketing This is a more personal way to connect with your customers.

Marketing 98

Marketing Email Marketing Pricing Specials 98

Modern Restaurant Management

JUNE 29, 2021

Develop a Seasonal Digital Marketing Campaign. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media.

Social Media 204

Social Media SEO Email Marketing Seasonal Menu 204

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

The Restaurant Times

APRIL 25, 2021

When we talk about restaurant marketing and promotion, most people think of discounts, coupons, and special offers, such as the classic buy-one-get-free deals. These techniques are some of the oldest tricks in the marketing book and work well to draw in customers. For one, offering special deals and discounts can be costly.

Specials 52

Specials Sports Fine Dining Email Marketing 52

Modern Restaurant Management

FEBRUARY 27, 2023

Businesses can run promotions, such as early bird specials, to attract budget-conscious diners and use an email database to get the word out. Use creativity to market a restaurant on a limited budget. Reviewing these numbers frequently can help to hold vendors accountable to the prices they are quoting.

Cash Management 185

Cash Management Point of Sale Inventory Email Marketing 185

SpotOn

MARCH 18, 2024

On the other side of the dining spectrum, there are restaurants with menus that offer an entire meal at a set price, also known as the prix fixe menu. The prix fixe menu is ideal for guests seeking to indulge in a larger meal for a higher price. The prix fixe menu doesn't only need to serve French food.

Menu 98

Menu Dietary Restrictions Fine Dining Seasonal Menu 98

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Not necessarily!

Email Marketing 40

Email Marketing Marketing Mobile Ordering Social Media 40

The Rail

MARCH 27, 2024

A thorough competitor analysis for restaurant businesses may include access to the following data: Operations Menu items and pricing Marketing methods Customer reviews In each area, data can help you to see what’s working for these other businesses that you can learn from. This helps to build customer loyalty and retention.

Email Marketing 52

Email Marketing Point of Sale 2024 Seasonal Menu 52

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Focus POS

OCTOBER 1, 2020

They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. For restaurants, loyalty programs are a wonderful way to collect data on customers’ ordering preferences, helping you target your marketing efforts to your proper audiences.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Black Box Intelligence

MAY 24, 2023

Restaurant customer trends change, food and supply prices fluctuate, and new competitors pop up every day. So identifying and focusing on ways to boost your customers’ price/value perception will inevitably boost your sales and traffic without you having to make adjustments on menu pricing or labor costs.

Email Marketing 79

Email Marketing Social Media Customer Experience Coupons 79

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

JUNE 1, 2023

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. For example, a restaurant can host a special loyalty members-only night featuring new meals or single-run items.

Loyalty Program 170

Loyalty Program Customer Experience POS Customer Service 170

7 Shifts

FEBRUARY 7, 2024

Better team communication: Say goodbye to endless text threads, email chains, and whatever other inefficient methods your team uses to negotiate schedules. ChowNow : Online ordering, marketing, and operations with a commission-free marketplace and a smart dispatching system. Owned by Toast.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

AUGUST 31, 2023

They may even promote these special events for free via word of mouth. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can use an email finder to look for reporters’ or editors’ email addresses.

Social Media 117

Social Media Email Marketing Influencer Events 117

SpotOn

APRIL 8, 2024

Independent restaurants have the opportunity to join in celebrating mothers and brunch items by creating a special mother's day brunch menu, dinner service, or promotions that cater to families. Offer special desserts Dessert is a must for mothers with a sweet tooth. Offer a special meal—like brunch with all the favorites.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?”

Marketing 52

Marketing Social Media Mobile Ordering SEO 52

Ken Burgin

NOVEMBER 15, 2021

The popular Aussie BYO is now available in fewer restaurants, and there needs to be a rethink about the wine range and pricing, especially if customers can no longer bring the good bottle they bought for $12 and now have to pay a minimum of $50 from your range. Wine List Sales & Marketing Techniques. Offer great Wines by the Glass.

Point of Sale 147

Point of Sale Back of House Beverage Email Marketing 147

7 Shifts

FEBRUARY 26, 2021

Send customers special offers, communicate directly, and keep them up to date. If you offer products that have special considerations. Pizzerias often go the driver route for the special bags that pizza boxes need. Beyond the Order: Differentiation, Marketing, and Feedback ??

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Ken Burgin

OCTOBER 12, 2021

Singles Day Restaurant Marketing – 11 November. Have special deals available, and this time singles don’t get the small table up the back! Have special deals available, and this time singles don’t get the small table up the back! Black Friday Restaurant Marketing – 26 November.

Marketing 133

Marketing Social Media Merchandise Online Ordering 133

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

Culinary Cues

APRIL 26, 2020

It matters not whether you are selling a Wagyu beef tenderloin or a fried chicken sandwich – what is essential is that your product is so good, so well prepared, so special that customers look at it, smell it, and take that first bite followed by a pause of surprise and a response that begins with “WOW”! Convenience is the name of the game.

Guest Recovery 308

Guest Recovery Kitchen Safety Customer Service Food Safety 308

Aaron Allen & Associates

OCTOBER 31, 2023

We have been active (and bullish on) the MENA market since 2008. The restaurant industry will continue to grow but competition is also getting more sophisticated and many companies in the foodservice market are facing shrinking margins. Here are some of our most recent insights for the restaurant industry in Saudi Arabia and the GCC.

Email Marketing 59

Email Marketing Tourism 2008 Download 59