Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

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Modern Restaurant Management

OCTOBER 20, 2023

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

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7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Their price is tied to their reputation. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. Why is that?

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Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. A restaurant promotion can be any special offer to guests at a restaurant. For a fine dining Italian restaurant, it could be that fresh truffle supplements are available at a premium price for a limited time.

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Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless, better customer experience or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. Did you know? Strategies to Improve Customer Retention: 1.

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Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. Establishing a loyalty program can be a large part of a restaurant’s brand. Understanding your restaurant’s brand can bring in more loyalty.

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7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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SpotOn

APRIL 8, 2024

Independent restaurants have the opportunity to join in celebrating mothers and brunch items by creating a special mother's day brunch menu, dinner service, or promotions that cater to families. Offer special desserts Dessert is a must for mothers with a sweet tooth. Offer a special meal—like brunch with all the favorites.

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The Restaurant Times

DECEMBER 28, 2020

Great food at a reasonable price, with a good ambiance and hospitality, completes an excellent dining experience. Not just the quality of the food, but the quantity served and the price charged for it is also a part of excellent service. Using Loyalty Programs and Offers. Effective Online Marketing.

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The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants.

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Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. You can spend less on marketing by targeting customers instead of prospects.

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Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless, better customer experience or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. It is one of the best ways to get repeat customers.

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Black Box Intelligence

NOVEMBER 16, 2021

Restaurant customer trends change, food and supply prices fluctuate and new competitors pop up every day. While one great deal or special may drive restaurant revenue, the reality is most restaurants need a mix of specials, discounts and loyalty rewards to offer a little something for everybody.

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Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount. These are some of the latest hospitality trends to consider for your restaurant.

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Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 8) Invite Local Media To A Special Event.

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Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. Use pre-shift reporting and digest emails, filled with important information about guests and reservations for the upcoming shift to prepare for the night or afternoon ahead. It can sync with a loyalty program.

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Modern Restaurant Management

JANUARY 13, 2020

Pricing events for happy hours and special occasions. Deploying marketing campaigns. Mobile phone manager alerts for voids and pricing event approvals. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns. Employee scheduling.

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Modern Restaurant Management

OCTOBER 4, 2021

The data further signaled that price increases have had a significant impact on consumer restaurant habits. Nearly two-thirds (63 percent) of participants indicated they have ordered or visited less due to higher prices. Consumers ranked local chains as their second most desired type of apps and loyalty programs.

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QSR Automations

DECEMBER 22, 2023

Unfortunately, loyalty programs can only go so far , and they traditionally depend on rewarding customers for returning to your restaurant. This means that the restaurant can do very little other than offer loyalty rewards. This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising.

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Mad Mobile

FEBRUARY 29, 2024

Beyond that, they can adjust pricing throughout the day, store recipes for your staff, and let you know who’s pouring heavy. We’ll walk you through the bells and whistles and show you why CAKE is the best bar POS system on the market. However, you can expect more from the industry-leading systems in today’s market.

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Indoor Media

MAY 3, 2021

Your branding shapes all of your marketing efforts, and it’s important to select campaigns that sync up with the message you’re trying to tell. Campaigns and Promotions When it comes to good restaurant marketing, nothing beats a promotion. These elements can also flag poor branding.

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Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition, Toast offers products ranging from payroll and tips management to inventory management , email marketing and more. It covers local health codes from the U.S.

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Bingage

NOVEMBER 18, 2019

Offer New Year Special Deals & Combos. Offering Combos in trend now, it is shown in the study that combos deal attract customers, The attractive prices that you offer on a combo offer will give the result of increased sales of multiple products at once. STOP Offering Loyalty Points!! Create a Hype on Social Media.

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The Restaurant Times

SEPTEMBER 22, 2021

Segmentation and target marketing can help you: better engage your consumers to understand their demands and needs and then fit them into your program. . create loyalty to make customers feel like they are important to you and treat them as VIPs. . According to Hubspot , segmented and targeted emails generate 58% of all revenue.

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Apicbase

AUGUST 5, 2022

At first glance, they look equally good: the food is excellent, the staff friendly, the price right and everything well organised. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

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BNG Point of Sale

AUGUST 25, 2021

You can also revise menu pricing more easily for faster profit. It also boosts the potential of volume pricing, resulting in lower costs from your distributors. 4: Customer Loyalty Programs . Here are a few examples of loyalty programs: . Loyalty Cards . 5: Offer Daily Specials .

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Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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Sling

DECEMBER 2, 2020

Cultivating customer loyalty is an essential part of making your business a success in the 21st century. But what is customer loyalty, and why is it so important? And how can you improve customer loyalty in your business? What Is Customer Loyalty? Why Is Customer Loyalty Important? How To Improve Customer Loyalty.

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Lavu

MAY 27, 2020

Branded Online Ordering: MenuDrive gives personalized branded marketing on the web and versatile ordering platforms for your eatery with client analytics, automated marketing, and a plethora of auxiliary features that no other platform comes close to competing with. Yes, that’s right. No commission fees for your business!

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BNG Point of Sale

OCTOBER 13, 2021

Real-time, easy-to-change readings of stock, pricing and customers and employee statistics improve sales performance. A POS targets pinpointed messages that match customer interests, thus aiding marketing initiatives, including gift cards and loyalty programs. There are a wide array of options on the market today.

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Restaurant Engine

AUGUST 25, 2021

Square appreciates that restaurants have special needs, so they created a separate solution specifically for restaurants. This allows you to later market to your customers. This makes it incredibly easy to take payments with very reasonable pricing. Square also offers a Premium plan that offers customized pricing.

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Modern Restaurant Management

DECEMBER 21, 2020

Chris Prociv, VP Marketing & Innovation at La Brea Bakery. We’ve also noticed the increased importance of loyalty programs at times like this. During the start of the pandemic, data show that sales from loyalty program customers dropped off more slowly and ultimately recovered faster than anonymous ones.

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Restaurant Clicks

JANUARY 17, 2020

Luckily, there are plenty of specials that will get customers in the door and filling seats. . We’ve come up with a list of the best restaurant promotions and specials to try out. These specials are not one-size-fits-all, but you’re sure to find a new idea to try at your restaurant. . Loyalty Programs.

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Cheetah

SEPTEMBER 8, 2019

Customer Retention Is a Powerful Business Tactics To attract first-time diners, restaurant owners do anything from marketing to branding to offering discount vouchers. Better yet, tell them you have something made specially for them which they’re going to love. But getting new clients and retaining them are two very different things.

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