Get Beyond

JANUARY 4, 2024

For others, especially small business owners, the new year can be exhausting. Emerging from a busy shopping season, many of us are just finally coming up for air after the end of a busy year. But that doesn’t mean you can’t start implementing strategies for small business success in 2024 and beyond.

2024 52

2024 Small Business Cash Management Email Marketing 52

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. Growing a loyal customer base is a key to growing your business and keeping it profitable year-over-year. Customer retention is one of the most cost-efficient ways to grow your business. The coffee shop where the baristas seem happy to serve you.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. A double win!

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Culinary Cues

DECEMBER 30, 2019

I have the privilege of working with many different restaurants and food businesses. Some are owned by individuals who have the knowledge and the wisdom of seasoned business people, while others struggle to find a path to survival. Some are very successful, while others are hanging by a thread.

Cash Management 268

Cash Management Point of Sale Leadership Website Management 268

ExactHire - Restaurants

FEBRUARY 4, 2020

Let’s face it, hiring in the restaurant and hospitality industry is never really easy. Even when it’s an “employer’s job market,” filling open positions is a difficult, often times unpredictable, challenge. Today’s tight job market adds more difficulty to this challenge, as most job seekers have multiple job options.

Hiring 52

Hiring Hospitality Recruiting Email Marketing 52

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

SpotOn

MARCH 5, 2024

Kim Dieu knows marketing. Before she opened the modern Vietnamese concept Mi' N Tea , alongside her brother, Troy, and parents, Kim Tran and Dan Dieu, she worked in product marketing and graphic design, helping build brands. A small slip of paper made a huge impact—she converted 60% of customers.

Email Marketing 52

Email Marketing Loyalty Program Online Ordering Front of House 52

Ken Burgin

JULY 17, 2022

Review the range of menu styles and pricing – small, medium, large still works for pricing and range. On these less popular days, you could modify room hire fees or add package extras like a round of drinks or extra decorations – make the offer very clear and valuable. Rea mail is now next-level marketing.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

2020 95

2020 Marketing Email Marketing Social Media 95

Modern Restaurant Management

MAY 21, 2020

Though expecting business as usual to be ‘usual’ is a little far fetched, many restaurants are opting for innovative ways to counter the virus – some even becoming part of the solution. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Sling

AUGUST 9, 2023

A Practical Guide February 2023 55 Restaurant Marketing Tips To Win Your Market February 2023 How To Choose The Best Payroll Software For Your Business January 2023 35 Creative Food Truck Ideas for Your Next Business Venture January 2023 What Is a Bistro and How Does It Differ From Other Restaurants?

Article 78

Article 2023 2022 2021 78

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. Now, the only thing you have to do is create, store, and manage those marketing materials. Creating Marketing Materials Back in the days of Mad Men , everything happened manually. There are a few great benefits to hiring a freelancer.

Marketing 78

Marketing Management Management Advertising 78

Restaurant365

MAY 10, 2022

It’s a candidate’s market, so competing with other restaurants goes beyond offering higher wages and providing benefits to hourly workers. Now, the speed at which you hire top restaurant talent can be the difference between landing those sought-after employees or losing them to the competition. Applicant’s first point of contact.

Recruiting 78

Recruiting Hiring Reference Email Marketing 78

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. Be proactive in your efforts to increase holiday season traffic, and contact local businesses nearby. Send a staff member or two out to local business, sporting Santa hats of course.

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Get them back in with a gift card Give out gift cards to celebrate mothers and drive repeat business. Hire a local band to play all the Mother's Day favorite tunes.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

JULY 15, 2021

Yelp is a great tool and a major annoyance for modern business owners, especially for restaurateurs. Long gone are the days when all a restaurant needed to do was set up shop, hope for a review in a local paper, some foot traffic, and word-of-mouth recommendation to drive business. The platform just kept multiplying from that point on.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Goliath Consulting

SEPTEMBER 14, 2020

From an interview with Restaurant Business Magazine , Bruster’s Real Ice Cream reported selling 18 franchise agreements this year and now has 56 stores under construction or in development out of their 200 units (1). According to Don Daszkowski of the Forbes Business Council, “the competition [for jobs] will likely be fierce” (4).

Franchise 157

Franchise Franchising 2021 Fast Casual 157

Marketing4Restaurants

NOVEMBER 3, 2021

This is the second part of our 2 part podcast series on Restaurant Marketing Technologies that many Restaurants use to grow their restaurant profitability. In the last episode, we talked about free and effective marketing tools you can utilize to boost your restaurant’s campaigns. We use Ontraport. Video Editing. So that’s it.

Technology 98

Technology Marketing SEO Website Management 98

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. How do you hire the right person to help your business grow? Remember, the most important thing is hiring someone for your restaurant who knows what to do and how to do it.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Modern Restaurant Management

OCTOBER 21, 2019

A recent study found that 60 percent of consumers prefer to pick up the phone to get in touch with local businesses instead of emailing them or contacting them via social media. Does that mean they need to hire someone to staff their phone line 24/7? Absolutely not.

Customer Experience 119

Customer Experience Online Ordering Customer Service Reservations 119

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

T-Ching

DECEMBER 15, 2020

Intrigued, I sent an email to Aesthete Tea. RR: What prompted you to open a tea business in Portland? I always knew, since I was young, that I wanted to open my own business and have my own brand; I was just not sure what that looked like. BT: The tea and herb world are pretty small when you work with family farms.

Small Business 103

Small Business Email Marketing Sourcing 2015 103

The Restaurant Times

MAY 10, 2021

This means restaurant owners and managers need to adopt various strategies to attract new customers if they wish to stay in business. Alternatively, you can set up a business page on these sites and upload promotional posts to attract customers. Social media marketing is a huge field in itself. Use Email Marketing.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

7 Shifts

SEPTEMBER 19, 2022

Things get lost when conversations start verbal, go to text, and end up in an email. As many restaurants are struggling with turnover, the pandemic has shined a light on the issue—and the people and businesses are building a new restaurant culture. And at its foundation lies your business' core values. Communication breaks down.

Front of House 195

Front of House Back of House Cash Management Customer Experience 195

EATER

JUNE 26, 2020

Worries about the pandemic, slow business, and fewer jobs for servers are all creating obstacles to rehiring When the COVID-19 pandemic forced one Miami restaurant to shut its doors in mid-March, its management laid off 47 of their 55 employees. As such, there is no work available for bartenders and servers.

Front of House 122

Front of House Back of House Guest Recovery Loyalty Program 122

Goliath Consulting

MARCH 19, 2021

The pandemic has brought a talent crisis to the restaurant industry, with a recent survey showing that more than 55% of hiring managers had difficulty sourcing hourly workers, while about 45% expressed difficulty scheduling interviews (1,2). Transparency.

Recruiting 78

Recruiting Small Business Magazine Hiring 78

7 Shifts

SEPTEMBER 9, 2019

Disclaimer: The information contained in this article is general in nature and businesses should consider whether the information is appropriate to their needs. Seek the advice of legal counsel to learn about how these laws apply directly to your business, and to learn if any have been updated since this post’s publication.

Restaurant Law 283

Restaurant Law Cash Management Article Uniforms 283

The Restaurant Times

DECEMBER 16, 2021

The online food delivery market size in the UK is projected to grow from USD 11.3 The low investment, high-profit margin, and scalability of cloud kitchen business are turning many heads. Decide The Business Model. Over the years, the cloud kitchen business has evolved into many variants. billion (GBP 8.4

Online Ordering 52

Online Ordering Email Marketing Fine Dining Food Order 52

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.

Social Media 195

Social Media Loyalty Program SEO Email Marketing 195

Indoor Media

JUNE 7, 2021

Though word of mouth remains a significant way to acquire new customers for businesses of all kinds, modern businesses require more. Still, these lessons can be applied to other business types as well. Always remember that any business marketing strategy must involve multiple customer acquisition streams.

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

EATER

MAY 24, 2021

The movement for Black Lives has directed attention to Black restaurateurs, entrepreneurs, and producers, but long-term investment is still lacking Ashley Rouse was terrified when she first started receiving media requests from major publications featuring Black-owned businesses last June. Between June and December 2020, Trade Street Jam Co.

Social Media 120

Social Media 2020 Small Business Food Truck 120

Indoor Media

AUGUST 5, 2020

There’s no need to get fancy-schmancy unless that’s what you want, and a simple page with location, phone number, and business hours can be enough to get you started. Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website.

SEO 117

SEO Website Management Customer Service Advertising 117

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. Trust us, it’s not.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

BNG Point of Sale

OCTOBER 13, 2021

These benefits are particularly strong for new business owners who must keep a close eye on profit. Business owners have many POS systems from which to choose. In this article, we take a closer look at each type of device and software and explain which features are helpful for a range of business types. Let’s review both.

POS 52

POS Loyalty Program Point of Sale Cash Management 52

Transact

APRIL 2, 2020

Not only has it affected the health and safety of countries and citizens around the world, but it has also affected our businesses, careers, and personal finances. As of this writing, states like New York have implemented quarantine measures and closed non-essential businesses (including bars and restaurants). The Current Situation.

Social Media 100

Social Media Kitchen Safety Food Safety Customer Service 100