Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing 2020 SEO Loyalty Program 418

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. Hide your chocolate, plastic, or toy-filled easter eggs around the dining room. Think beneath tables, behind curtains, underneath chairs.

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Social Media Seasonal Menu Email Marketing Online Ordering 52

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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License Email Marketing Seasonal Menu Front of House 78

EATER

APRIL 6, 2023

But after the flurry of press releases, joyful Instagram posts, and weapons-grade whining from a few who were left off the list, a somewhat altered Vancouver dining scene has emerged from the fray with hiked prices and impossible-to-score reservations. It’s a cash-grab for sure,” said one Vancouver chef who asked to remain anonymous.

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Fine Dining Reservations Pricing Cash Management 98

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

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Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

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Social Media Food Safety Cash Management Kitchen Safety 215

Goliath Consulting

APRIL 28, 2022

Hybrid restaurants provide food sections in which customers can sit down and enjoy a meal or a drink, and then they can make their way to the market section where they can buy “take-home and takeout and satisfies grab-and-go appetites.” For example, restaurants can combine the experience of fine dining with fast-casual.

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Open for Business

MAY 19, 2023

These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount. Credit: Getty Images Artificial Intelligence (AI) is a hot topic In an industry that already relies on online ordering and digital reservations, AI-powered solutions are the inevitable step. .

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2023 Hospitality Loyalty Program Email Marketing 78

Open for Business

MAY 4, 2023

Keeping your online presence up to date, cutting wait times, and highlighting your value all make for a dining experience that feels good to guests and keeps them coming back—no matter what’s happening in the economy. Leveling up the dining experience and taking feedback seriously can turn guests into evangelists for your brand.

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Take-out 2023 Customer Service Online Ordering 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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Marketing 2021 SEO Loyalty Program 195

Goliath Consulting

AUGUST 10, 2019

After weeks of time-consuming meetings with local liquor distribution reps, local market research, and decision wavering, you finally feel confident that your bar is set up and ready to go. Gallo’s products range from fine wines down to jug wines and well spirit selections.

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Bar Fine Dining Sports Email Marketing 84

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. This information can then influence your marketing initiatives. Reservation tracking If your restaurant accepts reservations, you’ll need a tracking tool to manage them. Reservation-tracking tools allow customers to make and edit reservations online.

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Management Management Email Marketing Point of Sale 397

Touch Bistro

MAY 26, 2021

And Independence Day 2021 may be the busiest one yet, with 46% of American consumers reporting that they’re excited to dine out again as pandemic restrictions are loosened. For example, if you’re a fine dining establishment, diners probably aren’t looking for streamers and balloons everywhere. Marketing and Promotions.

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Specials 2021 Merchandise Mobile Ordering 111

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

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Webinar Social Media Food Safety Cash Management 89

EATER

MAY 11, 2021

And getting it back open again, keeping in mind the different requirements and interest in food halls, fine dining, events, retail, and bars, is its own unique challenge. How does he recalibrate as indoor and outdoor dining return? Eight Tables by George Chen is the fine dining component. Food hall marketplace.

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Fine Dining Back of House Travel Kitchen Safety 101

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. This information can then influence your marketing initiatives. Reservation tracking If your restaurant accepts reservations, you’ll need a tracking tool to manage them. Reservation-tracking tools allow customers to make and edit reservations online.

Management 195

Management Management Email Marketing Point of Sale 195

Kounta

AUGUST 13, 2019

The way staff at a chatty, informal burger joint communicate might not be the right fit if you want to be known for fine dining or whimsical desserts. Online, email and print. The power of email marketing comes in being able to tailor your message to suit your brand as well as different sets of customers.

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Communication Hospitality Email Marketing Social Media 49

BNG Point of Sale

OCTOBER 7, 2021

With customer email information, A POS can even help to more effectively pinpoint your marketing efforts. Table management /reservation management that helps you create more intelligent table plans and improve customer management. Online reservations planning and implementation. Fine Dining / Full-Service Restaurants.

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Point of Sale 2021 POS Loyalty Program 52

Touch Bistro

JULY 9, 2021

Restaurant reservation systems have become essential to running a successful restaurant. Restaurant reservation systems are specifically designed to help to automate the tedious process of taking and managing bookings. However, not all restaurant reservation systems are created equal. TouchBistro Reservations.

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Modern Restaurant Management

MAY 19, 2020

A standard email outlining how your restaurant is dealing with coronavirus isn’t going to cut it. How you communicate this in your marketing will depend completely on your restaurant brand. To be clear: it’s not about a memo or an email blast, it’s about how you will make people feel at every point of interaction.

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Guest Recovery Kitchen Safety Food Safety Email Marketing 189

Open for Business

MARCH 1, 2023

The cost of living in a specific area factors into the going rate for a job, and salaries at fast casual restaurants differ dramatically from those in fine dining. If the guest has a reservation, the host will check them in. This involves taking reservations by phone, email, in person, and through reservation software.

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Fast Casual Cash Management Front of House Fine Dining 78

Modern Restaurant Management

AUGUST 16, 2021

This edition of MRM Research Roundup features the latest facts and figures of restaurant operations, the state of business dining, and the mid-year gift card report. With most of their business reliant on dine-in visits, full service restaurants (FSR) bore the brunt of the COVID dine-in restrictions. foodservice industry.

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2021 Guest Recovery 2019 Loyalty Program 180

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Not necessarily!

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Email Marketing Marketing Mobile Ordering Social Media 40

Mad Mobile

MARCH 8, 2024

In the Mobile POS Payments market, the number of users is expected to amount to 101.10m users by 2028. They’re durable and flexible enough to go from fast casual to fine dining. You may also have access to their email, address, and phone number. Protecting customer data and having the right systems in place is essential.

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POS 2024 Mobile Ordering Loyalty Program 40

Restaurant365

JANUARY 27, 2022

In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu. QR code menus can enable you to manage in-house dining with fewer servers. Reservation confirmation emails. Increase Revenue. Table tents.

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Mobile Ordering Social Media Customer Experience Online Ordering 148

Open for Business

DECEMBER 12, 2023

The short answer is, it varies wildly depending on your market, concept, space, and a host of other considerations. Take the time to research what investors in your market typically like to see in deals. But remember, those numbers vary depending on the market, economic conditions, and the particulars of your business.

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Back of House Restaurant Law Email Marketing Small Business 78

Indoor Media

MAY 20, 2021

Drinks poured, laughter filling the dining room. To operate a restaurant successfully, you need a restaurant marketing plan. What does the dining room look like? Include prices, unless your business model would benefit from excluding that information, like if you operate a fine-dining establishment with high prices.

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Dietary Restrictions Advertising Reservations Fine Dining 78

Modern Restaurant Management

SEPTEMBER 14, 2021

She moved to information technology in 1994 where she was instrumental in putting in the first network and email system for SBCI. Bill formally served on the Great Lakes Franchise Association Board, Del Taco’s Franchise Marketing Advisory Council and the Finance Excellence Advisory Council for Burger King.

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Food Tip Distribution Guest Recovery Food Safety 173

Lavu

MARCH 11, 2020

With so many options available in the market, it can be a huge challenge to determine which one will fit the needs of your business. Provide features like POS, inventory management, order management, accounting, employee management, payroll, and reservations . Restaurant Reservations.

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Management Management Cash Management Mobile Ordering 78

EATER

AUGUST 22, 2022

If courses were inspired by something exact, the servers mentioned its scene of origin: After Catelyn Stark arrests Tyrion Lannister at an inn, she dines on onions dripping in juices, and we got the same. At Elizabeth under Regan, her use of these sources transcended dining room cliche. Vaneda Vireak.

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Fine Dining 2012 Reference Social Media 101

SpotOn

MARCH 4, 2024

A cloud-based POS system is the most popular type of tech in the POS market. Other businesses would greatly benefit from a more extensive suite of hardware and software, such as fine-dining restaurants with a long waitlist. Many legacy providers don't even offer hardware updates for older POS system models.

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Small Business POS Cash Management Point of Sale 52

EATER

MAY 29, 2020

Meanwhile Tock, a reservations platform that should be in deep trouble as bookings for dine-in experiences go to zero, just raised $10 million. I saw their reservations go from 96% occupancy to zero. Nonetheless, I cried when I wrote that email because I didn’t think everybody would contextualize all that.

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Back of House Kitchen Safety Email Marketing Food Safety 63

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Save the digital image of your poster so that you can use it for online marketing as well.

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Marketing 2021 Social Media Website Management 61

Restaurant Clicks

FEBRUARY 17, 2020

Marketing & CRM. Toast is a great POS system that is flexible for all sorts of restaurants, from casual to fine dining and coffee shops to nightclubs. If you’re already on the market for those tools, however, Toast is a good choice. . Email marketing integration. Reservation booking. Offline mode.

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POS 2020 Point of Sale Loyalty Program 78

Modern Restaurant Management

SEPTEMBER 23, 2020

While the company has products specifically designed for each vertical, such as appointments, eCommerce, online ordering and reservation management, its uniqueness lies in offering high-powered capabilities that every business needs. These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're

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Serving White Paper Food Recycling 207

Modern Restaurant Management

OCTOBER 8, 2020

Flippy ROAR hits the market with advanced cooking capabilities to quickly learn menu items, allowing operators to appeal to new customers and retain eaters with consistently cooked options. Additionally, Joy Lai has been promoted to Chief Operating Officer from her previous position as Chief Marketing Officer.

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Kitchen Safety Online Ordering Food Safety Point of Sale 154