Foodable

JULY 13, 2020

Listen to "Meaningful Email Marketing | Restaurant H.E.L.P. In this episode, we sit down with Aviva Goldfarb, the director of marketing for HipCityVeg , and Stephanie Lueck, the senior digital marketing specialist for Marlin Network. Email is a convenient marketing tactic,” says Lueck. All Rights Reserved.

Email Marketing 52

Email Marketing Marketing Reservations Innovation 52

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 183

Marketing Loyalty Program Email Marketing Coupons 183

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Implement a chatbot to assist users with making reservations, getting information, and answering frequently asked questions. Send Relevant Emails.

Marketing 194

Marketing Email Marketing SEO Social Media 194

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party.

Design 397

Design Mobile Ordering Social Media Online Ordering 397

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 132

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 132

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. By comparing the information collected over time, you can better understand changes in your business and your market. Online Table Reservation Systems. Opt-In Email Marketing.

Loyalty Program 187

Loyalty Program Mobile Ordering Email Marketing Online Ordering 187

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Modern Restaurant Management

MARCH 25, 2022

While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Book Reservations, Join Waiting List.

Social Media 204

Social Media Email Marketing Mobile Ordering Kitchen Safety 204

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Modern Restaurant Management

JANUARY 18, 2023

Data science will also help segment guests into hyper-specific groups and automate email marketing campaigns, bringing in more guests without using additional staff. In the back of the house, AI can automatically anticipate inventory shortages and suggest quantities for restocking that are consistent with predicted reservations.

2023 178

2023 Guest Recovery Email Marketing Front of House 178

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. And, 67 percent have automated email marketing, while a further 30 percent want to.

2024 184

2024 Online Ordering Website Management 2023 184

7 Shifts

OCTOBER 23, 2020

Shopify's integrations for restaurants Shopify's App Store offers tools from Facebook and Google, which can be useful for marketing your restaurant. However, if you want integrations beyond marketing, you'll need to use a third-party tool to make this possible. Some customers may find Squarespace's customer support options frustrating.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. Have customers make reservations through text. Conduct a survey through your email marketing, text messaging, website, and social media channels. Email is also a positive customer engagement strategy.

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

7 Shifts

JANUARY 20, 2023

We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. Look to your email list If you're just reading this for the first time, now's the perfect time to start building your email list. Email lists are a great way for restaurants to keep in touch with their customers.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 3, 2021

Invest in your website with clear menus, ample dining room and food photos and include online ordering or online reservation options to serve both sets of customers. Deploy email marketing to build a subscriber list and send news of special features and special events on a regular cadence. I really look forward to those emails!

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Streamline Reservations and Order Management Restaurant employees devote a lot of time to reservation management and customer orders. Promote Offers Chatbots can email new deals and offers to your list of current customers.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. These tech-powered tools can make everyone’s job a little bit easier.

Technology 147

Technology Front of House Back of House Online Ordering 147

The Rail

MARCH 27, 2024

A thorough competitor analysis for restaurant businesses may include access to the following data: Operations Menu items and pricing Marketing methods Customer reviews In each area, data can help you to see what’s working for these other businesses that you can learn from.

Email Marketing 52

Email Marketing 2024 Point of Sale Seasonal Menu 52

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. You have to earn it!

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Ken Burgin

JULY 17, 2022

If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned? There are excellent reservation systems available, often linked to your POS. Rea mail is now next-level marketing.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 190

Marketing Social Media Mobile Ordering Website Management 190

SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Here are a few marketing ideas for restaurants so you can be top of mind on May 12th. Reservations or not, these folks still want to enjoy your food.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

Lavu

FEBRUARY 3, 2020

Email newsletters are a great way to share your restaurant’s latest announcements, and when used in conjunction with other marketing channels, they are a highly effective way to retain restaurant customers and increase sales. . The point of a drip email marketing campaign is to give customers the right information at the right time.

Email Marketing 78

Email Marketing Point of Sale Online Ordering Seasonal Menu 78

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns.

Communication 171

Communication Email Marketing Customer Service Reservations 171

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Click the link in our bio to make a reservation today!”

Social Media 177

Social Media Seasonal Menu Online Ordering Email Marketing 177

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Test and Refine As with all marketing strategies, it's essential to continually test and refine your approach. It's a gentle reminder of what they're missing out on.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Front of House Seasonal Menu 78

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing.

Mobile Ordering 232

Mobile Ordering Email Marketing Online Ordering Point of Sale 232