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Why Do Fast-Casual Restaurants Get a Pass on Appropriation?

EATER

But such is the world of giant quick-service and fast-casual business : Find interesting, “trendy,” flavorful ideas from any culture, dilute them into their most mass-marketable forms, and reap monetary gain without acknowledging the sources. To light the way , a new wave of fast casuals is actively changing the status quo.

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Simple Customer Retention Strategy for Restaurants

7 Shifts

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The simplest way to collect customer data in a quick-serve or fast-casual restaurant is to have customers supply it on a sheet of paper at the register.

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It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

One of the key functionalities within many QSR and fast casual mobile apps these days is the ability to order ahead and select curbside pickup. What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

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The World of Hybrid Restaurants

Goliath Consulting

Hybrid restaurants provide food sections in which customers can sit down and enjoy a meal or a drink, and then they can make their way to the market section where they can buy “take-home and takeout and satisfies grab-and-go appetites.” For example, restaurants can combine the experience of fine dining with fast-casual.

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Best Practices for Launching Online Ordering

Modern Restaurant Management

Take the casual-dining chain, TGI Fridays, for example. The best thing to do is find online ordering software that is easy to set up, fast to get started with and doesn’t cost a lot of money. As a result, restaurant marketing, specifically digital marketing, is of extreme importance.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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