7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. But smaller restaurants also have to worry about keeping the budget intact.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

MARCH 10, 2021

The pandemic accelerated the rise of contactless solutions like mobile ordering and payment and self-ordering kiosks. Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 139

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 139

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 153

Loyalty Program Social Media Email Marketing Online Ordering 153

Modern Restaurant Management

JULY 12, 2022

Offer Easy Online Ordering. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering. It’s important to note that not all online ordering platforms are created equal. Be In Charge of Your Own Marketing.

Loyalty Program 215

Loyalty Program Online Ordering Point of Sale Customer Experience 215

Apicbase

MAY 29, 2024

Market data, however, tells a different story. According to Statista , in 2023, the revenue of online food delivery was estimated at over $1 trillion, and it is expected to hold a 50% share of the drive-thru and takeaway food service markets by 2030. That is not too bad for a dying sector. Share kitchen space.

Kitchen Safety 52

Kitchen Safety Front of House Online Ordering Food Order 52

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Multichannel Ordering. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises.

Franchise 194

Franchise Franchising Operations Loyalty Program 194

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Beef Up Your Online Presence. I really look forward to those emails! They want to know what to expect before they arrive.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

Modern Restaurant Management

NOVEMBER 23, 2021

They can invite guests who always order a drink to a holiday cocktail making class with the executive chef, recommend a seasonal dessert based on a guest’s tastes, or build a deeper rapport by acknowledging a couple who always visits around a special holiday. For example, have a guest that always orders dessert when they dine in?

Loyalty Program 179

Loyalty Program Email Marketing Customer Experience Seasonal Menu 179

Modern Restaurant Management

DECEMBER 29, 2020

In order to survive, restaurants needed to rethink the way they do business with many turning to technology to keep them afloat. Go All Out with Online Ordering. Already fairly widespread at the beginning of 2020, once the pandemic hit, the rate of online ordering soared to heights never seen before.

2021 195

2021 Technology Online Ordering Email Marketing 195

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. But smaller restaurants also have to worry about keeping the budget intact.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

DECEMBER 5, 2022

Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency. Contactless payments have become the industry standard and the future of ordering and payment solutions for restaurants of all sizes. The possibilities are truly endless.

Loyalty Program 219

Loyalty Program Mobile Ordering Employee Relations Customer Experience 219

Modern Restaurant Management

DECEMBER 8, 2023

Don’t forget the uptick in pick-up and delivery orders as well. According to the National Restaurant Association survey, of those that were going to eat out at restaurants, 50 percent said they were planning on ordering takeout or delivery for a gathering at home during the holidays.

Food Supply 114

Food Supply Seasonal Menu Email Marketing Front of House 114

Goliath Consulting

JUNE 23, 2023

2 Additionally, AI-enabled voice assistants can streamline the ordering process, making it convenient for customers to place their orders using voice commands. Marketing and Promotion AI’s data-driven capabilities enable restaurants to deliver personalized marketing campaigns.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

Modern Restaurant Management

JUNE 3, 2024

During my time in the ecommerce field, many online retailers faced similar challenges regarding customer retention. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns.

Loyalty Program 106

Loyalty Program Coupons Customer Experience Seasonal Menu 106

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. Online ordering. Online ordering is one of the most popular ordering channels for consumers today. SMS and email marketing.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Modern Restaurant Management

DECEMBER 9, 2020

Our 2020 SMS Marketing Report found that checking, sending, and answering text messages is the number way people spend this time. Emails can get caught in SPAM filters or get lost in the jungle that is a typical email inbox. Our customer, the Barn Bowl and Bistro , use the online ordering platform Toast Takeout.

Email Marketing 176

Email Marketing Online Ordering Food Safety Customer Service 176

Modern Restaurant Management

APRIL 9, 2021

Time-to-respond to candidates (via call, SMS text message, email). Food and retail hiring in particular move extremely quickly and the market is competitive. Many retail and food businesses strive to keep their stores staffed at 120 percent, on average, in order to have a cushion against staff turnover. Cost per hire.

Hiring 186

Hiring Management Management Retail 186

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 177

Ordering Technology Mobile Ordering Online Ordering 177

Focus POS

JANUARY 18, 2022

Intro: Now that the holiday season is over, it’s time to take stock of your restaurant’s equipment. Many mobile POS systems also increase your customer convenience by offering more payment options, the ability to split checks, email receipts, and ask for client feedback. Incorrect orders. Misplaced tickets. Wait times.

2022 78

2022 Technology Loyalty Program 2025 78

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. It is important that you have a recruitment marketing budget to drive top-of-funnel traffic in your hiring funnel.

Recruiting 209

Recruiting Hiring Marketing Email Marketing 209

Modern Restaurant Management

JANUARY 4, 2022

Typically, customer data is collected by the point of sale platform and website, along with other online properties, apps, and third-party platforms. Armed with the right information, restaurants can develop hyper-targeted marketing campaigns triggered by behavior from the point of acquisition throughout the customer lifecycle.

Point of Sale 208

Point of Sale Customer Service Email Marketing Website Management 208

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Restoke manages back of house functions like recipes, menus, ordering, work lists, staff training, plus health & safety.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

SpotOn

MAY 21, 2024

School's out, the farmer's markets are booming, and summer vacation plans are finally coming to life. Provide these guests with off-premise options like meal kits, online order specials, and other food they can take to-go. Pre-order options are popular for guests looking for catering or family-style food options.

Specials 52

Specials Online Ordering Seasonal Menu Social Media 52

Modern Restaurant Management

JUNE 8, 2021

In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyalty programs as a way to encourage customers to order directly. The first step in crafting a winning loyalty program is gathering the right data.

Loyalty Program 209

Loyalty Program Point of Sale POS Email Marketing 209

ChowNow

OCTOBER 14, 2020

Since April 2020, China Moon has served 4,016 online orders to 2,859 guests, all while increasing check averages by 15 to 20 percent. Prior to the pandemic, we were already looking for an online ordering company to work with. We got a lot of emails from DoorDash and Postmates. We’re just lucky to be alive.

Online Ordering 148

Online Ordering Outdoor Email Marketing Social Media 148

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Sling

JUNE 19, 2023

You’ll experience firsthand what it takes to keep a bar going and gain valuable experience in basic business practices, like: Customer service Employee development Marketing Payroll Inventory Scheduling Becoming a better manager You can then transfer the lessons you learn working for someone else to your own unique venture.

Bar 78

Bar Employee Relations Equipment Advertising 78

Modern Restaurant Management

JUNE 29, 2023

Now, almost every restaurant offers delivery, almost every restaurant connects to Ubereats or DoorDash or has an online ordering platform and almost every restaurant uses a reservation system or even a loyalty platform. Some restaurants were able to implement omnichannel strategies to stand out from the crowd.

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Open for Business

MAY 4, 2023

Keeping your online presence up to date, cutting wait times, and highlighting your value all make for a dining experience that feels good to guests and keeps them coming back—no matter what’s happening in the economy. Email marketing can be a great way to keep them informed. That’s true for star ratings as well as reviews.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Touch Bistro

MAY 26, 2021

To help you along, we’ve created a comprehensive guide to 4th of July restaurant specials that covers: How and when to plan your 4th of July specials What equipment and technology you’ll need 13 creative 4th of July restaurant deals and promotion ideas. Equipment and Technology. Planning 4th of July Specials for Your Restaurant.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. User-generated content, as it is called, is a key part of restaurant marketing. Whatever you go for, make sure you've ordered enough eggs.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Ken Burgin

FEBRUARY 29, 2020

Dramatic disruption to Chinese manufacturing and supply chains mean there could be shortages of kitchen equipment, spare parts, appliances, packaged food and chemicals. There are great options to rent new equipment – no need to run down your capital. In Australia, China makes (or supplies parts for) almost everything we use!

2020 88

2020 2001 2007 2009 88

Ken Burgin

FEBRUARY 8, 2021

In fact QR codes have been around for many years, and widely used in Asian countries – now that they’re understood here, you can start to leverage them for restaurant & cafe marketing, recruitment and daily operations. Take it one step further and integrate this with an ordering app, so they can browse, click, choose and pay.

Kitchen Safety 88

Kitchen Safety Marketing Recruiting Email Marketing 88

Modern Restaurant Management

OCTOBER 1, 2020

Delivery, digital ordering and the digital tools associated are at the heart of many discussions in the industry. For all of the discussion about delivery, curbside and pick up orders represent an-at-least equally sizeable percentage of restaurant business in 2020, if not far larger.

Delivery 193

Delivery Loyalty Program Download Online Ordering 193