Fri.Feb 07, 2025

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Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals.

Marketing 130
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7 Strategies To Increase Your Restaurant’s Average Order Volume (AOV)

ChowNow

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. or Upselling feels awkward. or That sounds like something for big chains, not a small independent restaurant like mine. If any of this sounds familiar, please keep reading so you can discover how increasing your average order volume can transform your restaurant without the need for new customers or a corporate-level budget.

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Building a Culture of Feedback

Modern Restaurant Management

In an industry where cultivating guest relationships is critical to success, operators often forget that developing positive relationships with the people serving those guests is equally, if not more, important. I learned this lesson during my first job as a line cook, often working 10 to 12 hours a day, five to six days a week. I loved the challenge of the job and found the pace exhilarating.

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5 Practical Steps To Building A Restaurant Marketing Budget

ChowNow

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business.

Marketing 195
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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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Expanding the Definition of Value

Modern Restaurant Management

More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report. Despite the positive outlook, many operators say, "new year, similar concerns." In 2025, restaurants will continue to grapple with many of the same challenges they faced in 2024.

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Twin Peaks operator accuses business partners of fraud

Restaurant Business

The former COO of franchisee DMD Ventures accused the companys co-founders of using corporate funds to pay for lavish lifestyles. They vehemently denied the allegations and leveled some of their own.

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Week in Review: Tariffs, egg prices and Starbucks' rebirth

Restaurant Business

A look back at the weeks biggest news in the restaurant industry from Restaurant Business.

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How AI is Transforming Restaurant Labor Costs

TastyIgniter

Discover how AI is revolutionizing the restaurant industry by reducing labor costs through predictive analytics, automated scheduling, and efficiency tools. Learn how innovative technologies optimize operations, enhance customer experiences, and improve profitability for modern restaurants.

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‘I Feel Like a Drug Dealer’: How Seattle’s Beth’s Cafe Sources Eggs for Its 12-Egg Omelets

EATER

The egg shortage has hit the legendary Green Lake diner, where the massive omelets cost as much as $42, particularly hard.

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Panera, Fogo, Just Salad and more make executive moves

Restaurant Business

Executive Summary: The latest leadership updates in the restaurant industry.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Snibbs’ Latest Streetwear-Forward Kitchen Sneaker Collab Benefits LA Fire Relief

EATER

Eater Staff Gorpcore comes to the kitchen, courtesy of Hedley & Bennett x Snibbs newest chef-designed shoe As restaurants and food brands continue to work together to help those affected by the Los Angeles wildfires, Hedley & Bennett overlords of the soft-yet-durable apron sector and Snibbs the chef-founded footwear company just announced a new kitchen-ready sneaker collaboration that will benefit the non-profit Restaurants Care , which has been providing grants for food and beverage

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Restaurants cut jobs last month

Restaurant Business

The industry shed 15,700 jobs in January and readjustments mean restaurants and bars employ about 100,000 fewer people than initially thought.

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At Milk Bar’s Chicago Debut, Christina Tosi Revels in Midwest Nostalgia

EATER

Compost Cookies, Cereal Milk, Milk Bar Pie, and other favorites arrive at the Hoxton in West Loop

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5 lessons from Starbucks' comeback plan

Restaurant Business

The Bottom Line: The companys latest revitalization plan offers several ideas that struggling restaurant chains can use to get back into customers good graces. Here are five such lessons.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Here's a Super Bowl riddle: Why are egg prices surging — but not chicken wings?

The Salt

There is one economic riddle ahead of Super Bowl Sunday: The egg market has been hit hard by avian flu, but wings are abundant and relatively affordable this year. So what gives?

Pricing 92
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Buzztime Weekly Bar Trivia Challenge – Week 70

Buzztime Business

Are you hungry for more trivia? Is one night of bar trivia per week not enough to satiate your senses? Buzztime has tens of thousands of questions in its database. Pub trivia hosts and players could spend a lifetime with them! However, as the years pass, some of the questions become outdated and obscure. Events that are important one year become irrelevant many years later.

Bar 78
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nv Cockburn’s Special Reserve Port

Planet Grape

The post nv Cockburn’s Special Reserve Port appeared first on planet grape wine review.

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39 Valentine’s Day Gifts for Every Type of Food Lover

EATER

Love someone who loves food? Gift them a cult-fave condiment, engraved skillet, or Ina Gartens coconut cake for V-Day Is there a greater love language than food? You could buy my heart with Ina Gartens coconut cake , some king crab legs, or a heaping tower of chocolate-covered honeycomb. But there are also plenty of food-related gifts a farfalle-shaped candle!

Food 146
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How restaurants are pushing back on Trump deportation sweeps

Restaurant Business

The Administration's efforts to purge those without legal status has sparked fear throughout the industry. But this week brought protests and fundraising efforts to support those impacted.

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Julia Fox Wore These $52 Dishwashing Gloves to the Grammys

EATER

Photo by Neilson Barnard/Getty Images for The Recording Academy) Gohar Worlds cult-fave kitchen goods have finally hit an awards show red carpet thanks to the ever-surprising It Girl Leave it to Julia Fox actor, author, model, and reigning internet cool-girl to successfully style a pair of $52 dishwashing gloves at the 2025 Grammy Awards. Last weeks ceremony was filled with all kinds of whimsical sartorial moments, from Chappell Roans rodeo clown get-up to Sabrina Carpenters perfectly kitsch p

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