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By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. or Upselling feels awkward. or That sounds like something for big chains, not a small independent restaurant like mine. If any of this sounds familiar, please keep reading so you can discover how increasing your average order volume can transform your restaurant without the need for new customers or a corporate-level budget.
In an industry where cultivating guest relationships is critical to success, operators often forget that developing positive relationships with the people serving those guests is equally, if not more, important. I learned this lesson during my first job as a line cook, often working 10 to 12 hours a day, five to six days a week. I loved the challenge of the job and found the pace exhilarating.
Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business.
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report. Despite the positive outlook, many operators say, "new year, similar concerns." In 2025, restaurants will continue to grapple with many of the same challenges they faced in 2024.
The former COO of franchisee DMD Ventures accused the companys co-founders of using corporate funds to pay for lavish lifestyles. They vehemently denied the allegations and leveled some of their own.
Long sold as a cheeky gift in European candy shops, chocolate sardines are making their way stateside (and making a splash) No one could have predicted that the mid-2020s would prove to be such a renaissance for sardine lovers. Since the pandemic, tinned fish has fully cemented its reputation as hot girl food , with the once-humble sardine leading the pack, popping up in shoppy shops , on trucker hats , and likely, all over your FYP.
Long sold as a cheeky gift in European candy shops, chocolate sardines are making their way stateside (and making a splash) No one could have predicted that the mid-2020s would prove to be such a renaissance for sardine lovers. Since the pandemic, tinned fish has fully cemented its reputation as hot girl food , with the once-humble sardine leading the pack, popping up in shoppy shops , on trucker hats , and likely, all over your FYP.
Discover how AI is revolutionizing the restaurant industry by reducing labor costs through predictive analytics, automated scheduling, and efficiency tools. Learn how innovative technologies optimize operations, enhance customer experiences, and improve profitability for modern restaurants.
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Eater Staff Gorpcore comes to the kitchen, courtesy of Hedley & Bennett x Snibbs newest chef-designed shoe As restaurants and food brands continue to work together to help those affected by the Los Angeles wildfires, Hedley & Bennett overlords of the soft-yet-durable apron sector and Snibbs the chef-founded footwear company just announced a new kitchen-ready sneaker collaboration that will benefit the non-profit Restaurants Care , which has been providing grants for food and beverage
The Bottom Line: The companys latest revitalization plan offers several ideas that struggling restaurant chains can use to get back into customers good graces. Here are five such lessons.
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
There is one economic riddle ahead of Super Bowl Sunday: The egg market has been hit hard by avian flu, but wings are abundant and relatively affordable this year. So what gives?
Are you hungry for more trivia? Is one night of bar trivia per week not enough to satiate your senses? Buzztime has tens of thousands of questions in its database. Pub trivia hosts and players could spend a lifetime with them! However, as the years pass, some of the questions become outdated and obscure. Events that are important one year become irrelevant many years later.
Love someone who loves food? Gift them a cult-fave condiment, engraved skillet, or Ina Gartens coconut cake for V-Day Is there a greater love language than food? You could buy my heart with Ina Gartens coconut cake , some king crab legs, or a heaping tower of chocolate-covered honeycomb. But there are also plenty of food-related gifts a farfalle-shaped candle!
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
The Administration's efforts to purge those without legal status has sparked fear throughout the industry. But this week brought protests and fundraising efforts to support those impacted.
Photo by Neilson Barnard/Getty Images for The Recording Academy) Gohar Worlds cult-fave kitchen goods have finally hit an awards show red carpet thanks to the ever-surprising It Girl Leave it to Julia Fox actor, author, model, and reigning internet cool-girl to successfully style a pair of $52 dishwashing gloves at the 2025 Grammy Awards. Last weeks ceremony was filled with all kinds of whimsical sartorial moments, from Chappell Roans rodeo clown get-up to Sabrina Carpenters perfectly kitsch p
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