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Digital Menu Psychology: How to Influence Ordering Decisions Online

ChowNow

This is the foundation of menu psychology, and for restaurant owners using online ordering platforms, it’s a powerful opportunity to influence how customers engage with their menu items. And while it’s been used for years in print menus, these same techniques can be applied to digital menus, too.

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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.

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From Clutter to Connection: How Regional Tastes Drive Brand Success

Modern Restaurant Management

A standout menu is no longer just a necessity — it’s a critical asset for success. One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu.

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Little Palates, Big Flavors: Reinventing the Kids’ Menu

Modern Restaurant Management

This shift is fueled by more adventurous young palates and a desire for children's dining experiences to reflect the culinary sophistication enjoyed by adults. BRIO Italian Grille offers a kids' menu for ages 12 and under, featuring entrées such as Chicken Parmesan and Lasagna.

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Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

Gen Z is redefining dining, seeing your restaurant as an extension of their identity. Unlike previous generations, they seek out the following: Global Influence : Growing up in a digitally connected world, Gen Z has a palate that's as diverse as their Instagram feeds. What can restaurants learn from this?

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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

. “This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.

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MRM EXCLUSIVE: Personalized Promotions Must Line the Loyalty Path

Modern Restaurant Management

While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. This was only topped by grocery store increases at 79 percent.

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