article thumbnail

The American Restaurant 2022 (Post Pandemic)

Culinary Cues

To nourish and provide sustenance To offer convenience To provide a forum for conversation To create opportunities for gatherings To reward customers To provide an outlet for chef creativity To complete a neighborhood or destination To rock customers world. Sorry – just trying to be realistic.

2022 379
article thumbnail

The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Publish Your Website with These Best Restaurant Website Builders

7 Shifts

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? The pros and cons of hiring a professional to make your restaurant's website Pros: When you work with a designer, you can get a custom website that doesn't look like a template or like anyone else's website.

article thumbnail

MRM Research Roundup: Year-End 2020 Edition

Modern Restaurant Management

Beyond individual orders, meal kits saw a surge of popularity as at-home diners looked to create interactive dining experiences while social distancing. Digital transformation accelerates forward as restaurants go virtual : Across both on- and off-premise experiences, technology played an integral role in powering safe options for customers.

2020 211
article thumbnail

From Ghost Kitchens to Living Kitchens: A New Vision for Food Service’s Next Great Space

Modern Restaurant Management

Dark kitchens or virtual kitchens––real places staffed with non-ectoplasmic people—bring efficiencies to running a restaurant by providing off-site commissary services for delivery orders. Plenty of services exist to take care of the tricky parts. But in a ghost kitchen, employees are the customer.

article thumbnail

Menu Engineering: Innovating Menus for Profitability and Simplicity

Aaron Allen & Associates

Unique and creative dishes can captivate customers’ attention, leading to increased foot traffic and social media buzz. However, the menu innovation must be purposeful; it should reflect the restaurant’s brand identity and core values, thereby enhancing the dining experience and establishing a loyal customer base.

article thumbnail

Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Add photos and videos to show customers what they can expect. Online ordering - Ditto.

Design 397