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More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.
based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. The survey of 1,500 U.S.-based What should operators take away from the results?
Jessica Huang, CEO & Founder of Restaurant Marketing, understands what many restaurants are doing wrong in their efforts and how they're missing opportunities to attract and retain customers. By focusing on these areas, restaurants can enhance their marketing efforts, improve customer satisfaction, and streamline their operations.
The findings tell a story of shifting behaviors, digital transformation, and a new definition of value in dining. workers now operating in a hybrid model, restaurants can focus on becoming the go-to destination for office-day meals through targeted promotions, convenient ordering options and other innovations. With 53 percent of U.S.
With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. Why Is Humanization So Important to a User’s Experience? Create Personalized Experiences A lot is being said when it comes to personalization in marketing these days.
With 73% of the US population active on social media, it’s one of the easiest ways to reach new customers, show off your food, and drive more direct orders—especially among younger generations who discover new restaurants by scrolling their feeds, not searching Google Maps. How do you turn followers into paying customers?
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.
How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second. Let’s say you run a neighborhood pizza shop.
An additional 35 percent of respondents reported seeing more takeout and delivery orders than in previous years, which correlates with 33 percent of participants reporting a decrease in dine-in visits. Finally, improvements in staff training, which directly leads to improved guest experiences, will be critical this year.
Just like banks debate on whether or not to lend you money based on your credit history, customers will decide whether or not to eat at your restaurant based on your overall Yelp rating. takeout, delivery, reservations) Everything about your Yelp page should influence customers to choose your restaurant.
“Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” We also pay close attention to the food left behind on the plate when a customer leaves. It’s important to pay attention to what customers want.
Are your regulars ordering the same drink and entree every time they come in? Does the energy feel flat, and the customers look bored. Get some fresh customers through the door and start the neighborhood talking about whats happening in your restaurant again. Has your restaurant hit a plateau?
An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. It's important to guide them in adjusting to specific parameters in order to achieve a successful partnership.
It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. The question now becomes – how to make sense of that data and use it to elevate the dining experience. consumers now use digital wallets as they seek a convenient, contactless payment experience. Data, Data, Data.
More than half of those surveyed, 55 percent, said increasing sales is 2025’s top priority, followed by reducing costs and enhancing guest experiences. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI.
Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. This ensures your message consistently reaches engaged customers who already love your restaurant, enhancing direct customer communication.
Our goal was to create made-to-order meals that won’t break the bank but keep the freshness and consistency we’re known for,” said Fred Slater, director of R&D and executive chef of the 102-unit fast casual. But they tested the quesadilla for six weeks, and the teams were able to cook it to order, even in the tighter drive-thru footprints.
Photo: Shutterstock What if every restaurant customer could feel like a regular? Big tech vendors such as Toast, Olo and DoorDash are making moves aimed at using customer data to enable more personalized service, both in the dining room and online. Of course, customers will always value free food over pretty much anything else.
With a solid Restaurant Inventory Management system, your kitchen runs like a well-tuned engine, keeping operations smooth and your customers happy. Improving Operational Efficiency and Customer Satisfaction Orders are fulfilled on time without delays. Well-stocked kitchens ensure a seamless dining experience.
I spoke with Dajo Aertssen at Cafés MUDA and Jens Crabbe at MOK Coffee about their experience working with Stronghold machines. Rising coffee prices have become unavoidable Over the last two years, green coffee prices have risen rapidly, with no definitive end in sight. In early February 2025, arabica futures surged to US $4.41/lb,
This list was created after looking at customer reviews, online rankings, and local recommendations. This spot doesn’t have a large dining space, but many customers return for takeout or to grab a seat outside. It also runs as a butcher shop and market, giving customers the option to take home the same meats they enjoy on-site.
Its time to consider adding some AI into your marketing strategy to enhance customer engagement, streamline operations, and boost profitability. AI Helps Personalize the CustomerExperience Consider your promotional emails to customers. If not, it can revolutionize your customer interaction.
These chargebacks occur when a customer receives food through a third-party delivery service and then disputes their payment through their credit card company or bank. Its then up to the restaurant to supply evidence that the charge is legitimate and that the customer has no grounds for a refund. Third-party delivery chargebacks.
For example, menu design, loyalty programs, operational efficiencies, and improved guest experiences. But, say it offers generous portions, high-quality ingredients, and a seamless orderingexperience. Customization Wins: Guests perceive greater value when they can personalize meals. Let’s say a meal costs $15.
Prewett has more than two decades of leadership experience across the coffee and food industries, including over five years as Vice President of Marketing and Product Management at Coffee Bean International. Brasília, Brazil) Wed, 6 Aug – Paulig appoints Noel Clarke as SVP customer brands. million as net loss narrows.
When they’re solid, your architecture stays strong, even as complexity increases The essential functions align with the layers in a best-of-breed architecture: Data and Connectivity Layer Operational Core Finance Layer Customer-Facing Layer Insights Layer The functional blueprint of a modern restaurant stack. They’re also the pressure points.
Founded in 2001, Delaget serves over 30,000 locations, with 125+ brands among its customers (including 40 of the top 50 North America-based restaurant concepts). Joining forces with PAR Technology represents an exciting new chapter for Delagets customers and employees, said Jason Tober , Chief Executive Officer of Delaget.
Your dishes must delight customers, but they can’t be too costly to produce. Understanding Restaurant Menu Management – Definition What is restaurant menu management? It’s the systematic process of planning, designing, updating, and maintaining your menu to maximise profitability while enhancing customer satisfaction.
Turn Pricing into a Growth Strategy : A smarter approach to menu pricing can boost revenue and profitability without compromising guest experience. Another case showed how a bad actor was able to access 400 different accounts on a single device in order to consume thousands of dollars worth of promotions in just 30 days. ”
Despite the fact that consumers are paying more to visit and order from restaurants this year – 12.5 28 percent of consumers say they are ordering takeout and delivery more frequently than last year. Additionally, households making less than $50k ordered takeout and delivery far less frequently than their wealthier peers.
Restaurants will continue to invest in comprehensive Back-of-House Technologies Following the pandemic, restaurants focused heavily on Front-of-House technology to streamline and digitize the diner experience. While features like ordering and paying via QR codes have become the norm, Back-of-House systems have lagged in sophistication.
She promised him that she would do all the hard work of baking desserts at home, and all he would have to do was transport them to the cafe either by car or by boat, pour coffee, and read the newspaper between customers. And definitely no margarine. Heatter was a meticulous baker, which she attributed to being a Virgo.
The concept is a wine bar that serves ice cream, an experience she says London offers and New York doesnt, a low-commitment space where you can hang out with a friend without getting a full meal, where you dont wear pajamas but dont have to get fully dressed up and can socialize without spending a fortune.
Its definitely more prevalent, Wong says. If we cant get the right size egg, then its a different product for the customer, he says. Waffle House, which claims to sell 272 million eggs per year, recently announced that its adding a temporary surcharge of 50 cents per egg to all orders. Its like, bird flu is here again.
In order to test the idiot-proof nature of these meals, I made my first dinner after coming home from spontaneous drinks with friends. I was tempted to order my dinner on Caviar, but when I glanced at the packet of DIY gyros in my fridge with its 20 minute cooking time label, I thought, I could do this. How much does all of this cost?
There also needs to be some level of education in order to communicate to buyers effectively.” Lack of formal definitions Coinciding with polarising opinions, many still disagree on how to define these coffees. As we have more specialised roasters, importers, and green buyers, we will also have more specialised customers.
Among full service operators, about half reported automating everyday business operations, with online ordering (57 percent) being the most common automation, followed by invoicing (54 percent) and email marketing (53 percent). One strategy for reducing costs has been the increased use of technology.
Explore a world of delicious concoctions that have been expertly produced by clever Starbucks lovers and elevate your coffee experience beyond the menu board with our guide to the “Best Starbucks Secret Menu Drinks to Order.” How to order it: Order a mocha Frappuccino, add a shot of peppermint syrup and java chips.
When sending any text recruiting messages, it’s imperative to know the law and best practices to keep your company compliant, and create the best candidate experience. See 2015 FCC Order, ¶¶ 49, 52. This definition removes any doubt about the ability to auto-respond to consumer initiated messages. Torchmark Corp. ,
If you're standing in line waiting to order the special of the night, the seasonal Panzanella Salad, you don't want to hear “86 the special”. More often than not though, 86'd items cause customer frustration. No one likes finally deciding on what to order, and then being told that item is not available.
Not only do businesses rely on an automated Point of Sale to handle a customer’s transaction–both fulfillment and payment– it is often preceded by customers interacting with digital signage, interactive apps, self-serve kiosks, and more. Customers can place their order on site, without waiting in line.
Shopify—a company that knows a thing or two about these matters—has this to say : “The main difference between omnichannel and multichannel is that omnichannel involves all channels and revolves around your customer, while multichannel involves many channels and revolves around your product.”
Restaurant owners must develop new ways to work more efficiently and attract more customers. The food and beverage industry is no stranger to new technologies, especially in the past couple of years with the boom of online ordering apps and QR code technology. Technology in the Restaurant Industry. Staff Shortages Due to the Pandemic.
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