Remove Coupons Remove Pricing Remove Specials
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Why Restaurants Pay Ultimate Price in Online Delivery Marketplace

Modern Restaurant Management

When the data sits with a marketplace, they could then start sending a restaurant’s customers coupons to different restaurants…the competition. There is a high price to pay for it. In that scenario, restaurant A’s customer data essentially then helps power their direct competitor. Data is everything.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. To do so, they must evaluate how value can be derived outside of price point. Operators must consider how they can strategically ease customers back into full price menus.

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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. Don't forget that the happy hour crowd is a price-sensitive bunch. Change Up Happy Hour Specials Every Week.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

Promo Codes and Coupons – Offering unique promo codes to new and returning customers or for special events like birthdays and anniversaries can be a great opportunity to get customers excited about their next order. On the other hand, restaurants can also look to cross sell by offering matching and bundling items.

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Boost Your Restaurant Brand with Social Media

Modern Restaurant Management

This could be demonstrations from your chef, a tour of your new private dining room, candid shots of guests enjoying the patio and fire pit, or vibrant photos of that night’s seafood special. It’s not enough to post. You also need to engage. Now that you have everyone’s attention, how will you use your time in the spotlight?

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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

"There's optimism on the buyers' side, but they're willing to leave vendor relationships behind in favor of better pricing and payment plans that put less stress on their cash flow," added Tomich. "A The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.

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