Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Loyalty Program Mobile Ordering Food Safety 493

Indoor Media

JULY 18, 2020

Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. Promote Coupons with Front Desk Signs. When our founder and owner ran McDonald’s franchises in the Houston area, he realized that his “regular” customers were more like fair-weather fans.

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78

Coupons Advertising Email Marketing Seating 78

Goliath Consulting

JANUARY 1, 2020

In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2. Take Burger King’s recent pilot of Impossible Burgers, for instance (or KFC’s Beyond Chicken) and their massive marketing success. Give out coupons, do giveaways, host social media contests and post often.

Social Media 230

Social Media 2006 2016 Website Management 230

Modern Restaurant Management

MARCH 16, 2020

Comcast Business shared the top trends impacting the quick-service restaurant (QSR) industry, based on the company’s deep experience working with leading QSR and franchise establishments. ” Location Data and QSR Marketing. Top Trends Impacting QSRs.

Mobile Ordering 307

Mobile Ordering Online Ordering Point of Sale POS 307

Modern Restaurant Management

DECEMBER 27, 2019

I am personally very excited about what it means for our customers and our team and am looking forward to leading the acceleration of our vision for the market.” a WiFi marketing and analytics platform for digital agencies. ” Bloom Intelligence Acquires Gazella WiFi. ” Financial details of the deal were not disclosed.

Mobile Ordering 311

Mobile Ordering Customer Service Point of Sale Customer Experience 311

Modern Restaurant Management

SEPTEMBER 15, 2020

Single restaurant proprietors and large franchise chains alike utilize SALIDO’s enterprise-level solution to revamp traditional and outdated operational systems. A hybrid grab-and-go market and cafe serves both breakfast and lunch, is tailored to the needs of sizable office buildings and features the best local restaurants in rotation.

Fast Casual 407

Fast Casual Casual Menu Mobile Ordering 407

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Indoor Media

SEPTEMBER 22, 2017

But, you’re not just competing with other fast food joints, you’ve also got to find a way to make yourself stand apart from other locations within your franchise. You may get help from the co-op for marketing and advertising. But those marketing efforts drive new customers to every location within your franchise, not just yours.

Coupons 78

Coupons Advertising Food Franchising 78

Restaurant Engine

JUNE 15, 2020

So, you know, you get a pizza from Domino’s and you know, it might cost you, depending on whether you use a coupon, it’s going to cost you $8, $10, $12 or whatever. ” Maze explains the fourth catalyst for Domino’s growth: its fast-or-free marketing pitch. Everybody eats pizza, it’s a fundamental value.

2004 142

2004 Operations Mobile Ordering Online Ordering 142

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Indoor Media

JULY 26, 2018

Whether your restaurant is independently owned, part of a regional restaurant group, or a nationally franchised location, you’re continually looking for ways to improve service, boost sales through marketing and advertising, and run a profitable operation. So, what kind of deals do people actually want? But what if you’re not?

Serving 78

Serving Coupons Social Media Fast Casual 78

Aaron Allen & Associates

AUGUST 24, 2022

The Most Effective Pizza Marketing Campaigns Pizza marketing tends to have a higher-than-average marketing budget, but it doesn’t always take big dollars to create an effective promotions campaign. Here are some of the most effective pizza marketing campaigns the global pizza industry has seen. The lesson?

Marketing 52

Marketing Loyalty Program Point of Sale Social Media 52

Indoor Media

JANUARY 12, 2021

What is Restaurant Content Marketing? Today, many businesses rely on something called “content marketing.” Content marketing allows businesses to engage with their customers by sharing helpful tips, resources, or promotion information through articles. But never fear!

Blog 78

Blog Coupons Advertising Influencer 78

Indoor Media

SEPTEMBER 14, 2017

Even local franchises of large chains enjoy this benefit—why would you drive to the next county to eat at a fast food restaurant when you can just go to one down the street? Only so much room is available on register tapes for coupons , and groceries stores have only so many carts to place ads upon.

Advertising 78

Advertising Coupons Small Business Insurance 78

Indoor Media

JANUARY 6, 2021

By uniting every franchise or location under one landing page, the engineers behind that website have automatically established one unified brand across the board. It’s a marketing engagement platform that can tell you how many impressions your notification got and who interacted with it. An Example of a register tape coupon.

Advertising 78

Advertising Coupons Email Marketing Point of Sale 78

Indoor Media

DECEMBER 16, 2020

This can be challenging to do with quickly advancing technology, digital marketing, and changing buyer behaviors. To help you learn more about marketing and advertising tactics that can make a real impact to your bottom line. Invite customers to come try out your new technology with a coupon. That’s why IndoorMedia is here.

Coupons 78

Coupons Advertising Small Business Technology 78

Indoor Media

MARCH 4, 2021

This means that no matter who is working or owns the franchised business, the team will benefit from national branding and welcome new customers. Targeting is a critical component of any marketing campaign and is the process of determining who you want your brand to reach and where you expect to find them.

Advertising 78

Advertising Customer Service Small Business Coupons 78

MBB Hospitality

MARCH 27, 2019

There are plenty of small restaurants that thrive and do well in today’s market. Shmagels’ Bagels is a bagel franchise that gives you a chance to own your own business without having to be a millionaire first. So if you are not an expert at marketing for example, what should you do? Cookie Dough Shop.

Social Media 40

Social Media Franchising Franchise Small Business 40

Rocket Fuel

DECEMBER 7, 2022

Star-studded marketing. Big fast-food brands are focusing on developing show-stopping apps that serve multiple purposes: Customer loyalty, contactless ordering, coupons, and even first-party delivery. Despite new DSPs entering the market regularly, GrubHub, UberEATS, and DoorDash continue to hold a generous share of the market.

2022 52

2022 Fast Casual Food Order BOH 52

Modern Restaurant Management

AUGUST 3, 2020

Marketing and Promotions. Almost 31 percent said they are offering more promotions and discounts, while 12 percent are offering coupons—as price sensitivity is heightened for many Americans. Brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market conditions.

2020 487

2020 Franchising Franchise Food Order 487

Modern Restaurant Management

JUNE 3, 2021

It’s the next evolution of personalization, speed and convenience layered with a unique brand experience that will best position restaurants to win market share.” Franchise Operations Index. 31, 2020 to help franchisors understand the impact of COVID-19 on franchise operations teams. Fast food reigns supreme.

2021 474

2021 Fast Casual Mobile Ordering Guest Recovery 474

Modern Restaurant Management

JUNE 18, 2020

Traffic to restaurants in other markets, including the U.S., Australia, and Spain have since followed a similar upward trend, as those markets also begin to ease local travel restrictions. Cloud Kitchen Market. "According to the report, the global cloud kitchen market garnered $43.1 You can find the full report here.

2020 462

2020 Guest Recovery Kitchen Safety Online Ordering 462

Modern Restaurant Management

DECEMBER 31, 2019

Substantial advantages in marketing, reduced labor costs, shared management costs, lower occupancy cost can be had in this model. A chicken sandwich and the impact it has had on how to market a product – see Popeye’s vs. Chick-fil-A. The global food delivery market is expected to grow to 11.4 Ghost Kitchens.

2020 345

2020 Kitchen Safety Consumer Goods Point of Sale 345