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10 Tips To Make Your Franchise Feel Local

Modern Restaurant Management

Many people make the mistaken assumption that franchises are not local businesses. Fortunately, there are steps you can take to make your franchise restaurant a mainstay of your community. Unfortunately, many people do not equate a franchise with a locally owned business. Local Stakeholders Create Community. by the end of 2022.

Franchise 197
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MRM Franchise Feed: Krystal Refranchising and Pieology in China

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Coolgreens just turned 10 and is looking towards its future: the company has a goal of opening a total of 150 corporate and franchise locations within the next five years.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

Through my 20-plus years of experience working in the foodservice and franchising industry, I’ve observed that for QSR brands to position themselves for growth in these types of spaces, it’s critical to emphasize brand recognition and consistency as you continue to grow your footprint.

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3 Auto Repair In-Store Advertising Tactics to Try

Indoor Media

Promote Coupons with Front Desk Signs. If you’re already running a coupon advertising campaign , a simple sign on the exit door of your store or handed out with a receipt can be a great way to keep customers coming back. Extend your coupon advertising campaign to your receipts! Custom Printed Receipts.

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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Take it Local : A large number of QSR locations are franchised, meaning the owner is operating similar to a small business. Local franchise owners can appeal to the local consumer by putting a personal face behind a big name QSR brand. Deal or No Deal : The coupon, the freebie, the buy one/get one.

Marketing 177
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How to Start a Restaurant Blog

Indoor Media

While keeping your online presence active is extremely important for small businesses, you may have difficulty competing in rank with large, national franchises. Offer Readers Additional Value through Coupons Getting exposure by working with an influencer is great for your restaurant, but what will your readers get out of it?

Blog 78
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Fast-food franchises need value, but at what cost?

Restaurant Business

The Bottom Line: A big coupon drop by Subway gives customers some huge value. That’s a potential problem at a brand with profitability challenges.

Franchise 121